General description of Deerwalk Sifal School, Kathmandu. And Market Segmentation, Target Market and Market Positioning of Deerwal Sifal School. This particular slide is presented as a group presentation by the students of Shankerdev section E currently studying MBS degree. Any feedbacks and comments are warmly welcome.

1. Market Segmentation, Target Market and Positioning
MBS 1st Semester - Sec E: Group A Members
Tara Limbu (343)
Sabi Raj Lamichhane (344)
Bishnu Poudel (347)
Prakash Neupane (350)
Nilam Khadgi (356)
Sanjeeb Ghimire (351)
Sushila Rijal (363)
Suraj KC (365)
Bhawani Pd. Acharya (385)
Giriraj Bhujel (416)
Mahesh Sharma (354)

2. Agendas Today
Introduction to Market Segmentation, Target Market and Positioning – Giriraj Bjujel
Introduction to Deerwalk Sifal School – Mahesh Sharma
Market Segmentation of Deerwalk Sifal School – Suraj KC
Target Market of Deerwalk Sifal School – Prakash Neupane
Market Positioning of Deerwalk Sifal School – Tara Libu
Conclucion to Market S-T-P of Deerwal Sifal School– Bishnu Poudel

3. Introduction to
Market Segmentation, Target Market and Positioning
Market Segmentation Market PositioningTarget Market

4. Introduction to Deerwalk Sifal School

5. Info-graphics Deerwalk Sifal School

6. Market Segmentation of Deerwalk Sifal School
Academic Level
Age Group
Family Background
Admission Time
Entrance Examination

7. Target Market of Deerwalk Sifal School
Academic Level from Standard I to XII
6+ to 18+ Age Group of Students for
respective academic levels.
Students from High Class Family Background
Scholarship for deserving poor students
Entrance Examination and Interview
Sessions based on performance and academic
qualification, and skills new students.

8. Market Positioning of Deerwalk Sifal School
Marketing Mix (4 P’s)
1. Product 3. Place
i. Education i. Centrally Located - Sifal
ii. ECA and CCA ii. Transportation facility
2. Price 4. Promotion
i. Relatively High i. Open House Sessions
ii. Scholarship for ii. Facebook Page
deserving Students iii. Websites with details
Sister Organization
i. Deerwalk College of Technology

9. Conclusion
Thus, Deerwalk Sifal School provides
Excellence in Students with
Quality Education