Filipino values as cultural prods


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Filipino values as cultural prods

  1. 1. Filipino Values* As Cultural Products Group 1 Maria Glady H. Abogadie Noel V. Gomez Mai Nashino Marsha Shane
  2. 2. Terminologies     Practice : patterns of social interactions, behaviors (Gawi) Perspectives: the philosophical perspectives, meanings, attitudes, values, beliefs, ideas that underlie the cultural practices and products of a society. They represent a culture’s view of the world (worldview) (Pananaw, pagtanaw) Values: : Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable. (pagpapahalaga) Ethics: a system of moral principles, a systematizing, defending and recommending concepts of right and wrong within a particular race, or culture. (etika o tuntunin ng moralidad)
  3. 3. Filipino Social values
  4. 4. FILIPINO VALUE-ORIENTATION 1. Filipinos love to connect, especially to “other” people. This is derived from the Filipino context of “kapwa,” “pakikipagkapwa.” • Togetherness is happiness • Proxemics of privacy • Fiesta politics : throwing lavish parties for social acceptance and political favors FILIPINOS ARE HIGHLY PARTICIPATORY. Decisionmaking is a collective activity. In Filipino society, everybody is a participant/performer Ex.Social revolutions (EDSA), Katipunan, Barangay Forums
  5. 5. Cultural Attractions: Historical Ancestral Houses  Spanish ancestral houses serve as venue for social functions during the Spanish era. Rows of ancestral homes from the Spanish Colonial period in the historic city of Vigan, Ilocos Sur
  6. 6.  Cultural attractions: Philippine social and cultural festivities, dances Filipino gastronomy: Lechon (a food for the barangay); feast table open to all
  7. 7. • A FILIPINO PERSPECTIVE (pananaw)  Strength: Social self-images are self-fulfilling Weakness: Root cause of Philippine underdevelopment. A Filipino’s tendency towards selfbashing, especially among the westernized elite > An exceptionalist thinking different from our Asian neighbors. “The only Catholic nation in Asia” We are “highly-westernized/Americanized.” “The Filipino people are the most pro-American people, maybe even more pro-American than the Americans themselves.” (Gloria Macapagal-Arroyo)
  8. 8. Rizal’s Social Critique
  9. 9. A Cultural Attraction: Filipino’s assimilation of the West   Western Capitalism :shopping centers, and giant malls, tiangges; Filipino assimilation of western marketing styles and products: Jollibee vs. Macdonalds; Democratic institutions and democratic freedom English proficiency: ESL Education in the Philippines is the cheapest and the best quality in the world
  10. 10. Cultural Attractions: Commercial Districts Ayala Triangle Park and Bonifacio High Street
  11. 11. Cultural Attraction: Multi-lingualism and English Proficiency The Philippines was named the world’s best country in business English proficiency, even beating the United States, according to a recent study on Business English Index (BEI) the only index that measures business English proficiency in the workplace by GlobalEnglish Corporation.  
  12. 12. • MY SPACE IS YOUR SPACE In many Western cultures, guests are allowed to move around only within the confines of the living room In Filipino culture, guests may roam anywhere inside or outside the house, even in the bedrooms Ex. : Bahay Kubo, FILIPINO JEEPNEY; MRT overcrowding; extra friends invited in parties
  13. 13. FILIPINO SOCIABLENESS: We love to connect/wholeness/all-inclusive  Why are Filipinos natural adopters of Social Media, i.e., Facebook, Twitter, texting; Selfie/Group Selfie/Tagging/Comment threads?  Philippines named social networking capital of the world based on a research from blog, 24/7 Wall Street. The Philippines tops the list with 93.9 percent of the nation reportedly signed up to Facebook; followed by Israel (91%) and Turkey (90.9%)
  14. 14. FILIPINO SOCIABLENESS Filipinos call their spouses with the highest frequency(66% are daily callers) followed by indonesians and Malaysians. (Most romantic in southeast Asia. Filipinos most remember their spouse’s birthday. (95% always remember, 3% remember most of the time) Filipinos most perceive themselves as fashionable in dressing, followed by south korea
  15. 15. “MAKUHA KA SA TINGIN” (Social Gestures) 88 ways of looking in tagalog Tingin- to look Dilat, pandilatan- stare squarely at Masid, masdan- observe or look at searchingly Malas- observe looking Matyag- close observation Liyaw- to spy, watch, observe Aninag- see thru a transparent or translucent medium Aninaw- see thru a haze Tanghod- to look fascinatedly Tanga, tumanga- to look at something absentmindedly Mata, matahin- to look at something with critical eyes, condescendingly
  16. 16. Are highly nurturing, caring, sharing people, with a strong maternal orientation Are deeply devotional and spiritual yet with a vigorous zest for living • MULTI-SIGNIFICANCE: bringing people together • FASHIONABLE ELEGANCE •TRANSPARENCY: openness and trust • LIGHT ON LIGHT: instant connectivity •LONERS ARE MORE PRONE TO HEART DISEASE •HUG IF YOU WANT TO LIVE
  17. 17. II. FILIPINOS ARE ONE WITH THE MULTIDIMENSIONAL WHOLENESS OF LIFE Filipinos do not like a partial, fragmented view of life We do not like to belong to only one side of a relationship A filipino is not happy just knowing another person’s name Filipinos have greater energy for work or activity that involves all the levels of being A filipino relates to others NOT ONLY functionally BUT wholistically We love multiplicity Are extremely open
  18. 18.  Philippine Gastronomy: Foods that define the Philippines Adobo -- common, but not ordinary Filipino food. The Manila table reflects the country’s history, with Spanish, Chinese, Japanese and American influences.
  19. 19. • From the finest spirit to the densest matter •Union of matter and spirit: the generator of Life •Bridging differences: curves not angles •Perceiving through feeling A HUNDRED WORDS FOR TOUCH -Dama -salat -Hipo - hawak -Kapa - kapit -Kapkap -diit -Himas` - lapat -Lamas -Haplos -Hagod
  20. 20. II. Filipino Family Values   The family is the basic unit of society. It is typically composed of a father, mother and children. Like most Asian families, Filipinos are highly communal and have strong family ties. It is common to have an extended family with the granparents, aunts, uncles, etc.
  21. 21. A Filipino Extended Family
  22. 22. Traditional Roles    Father-The father takes the role of the family head and breadwinner. He makes major decisions in consultation with his wife. He implements disciplinary measures to correct children. “Ang ama ang haligi ng tahanan.” Mother-The family treasurer and home keeper is the wife. She is the homemaker. “Ang ina ang ilaw ng tahanan” Children – It is expected of children to obey parental authority at all times. They are expected to follow the rules and to bring honor and regard to the elderly, instead of shame and rebellion.
  23. 23. Filipinos are Family Oriented    We celebrate Christmas, New Year, Birthdays, Holy week and Fiestas together. Most Filipino festivities are celebrated as familial functions. “Togetherness is Happiness” As such, most advertising campaigns and products are aimed towards the family. Ex. Family trips, family vacations, Family eat-outs.
  24. 24. Birthday
  25. 25. Filipino Families have strong Faith in God    A Filipino Family go to Church every Sunday to celebrate mass together . A Filipino Family is prayerful The Father always leads the pray
  26. 26. Filipinos have high respect to the elderly     Filipinos always say “po,” “opo” when talking to elderly Filipinos do “mano po” (0beisance) to the elderly The elder of the clan get the highest regard in major family decisions. They are to be treated with respected and are to be supported even at old age. Ex. Helping them in errands such as crossing the streets.
  27. 27. A boy pay respect to grand parent
  28. 28. Filipinos are monogamous    A Filipino can only marry once. Some Filipino Muslims are allowed to marry more than one. Divorce is not allowed in the Philippines
  29. 29.     Filipino Families are Hospitable Filipinos are very warm in welcoming visitors. They allow their guests to use the master’s bedroom. Guests are allowed to roam around the house. Always prepare the best food for their visitors.
  30. 30. The Philippines’ No.1 Cultural Attraction: Hospitality  “Why? The comforts, soul, fiesta attitude and, most of all, the people. When you meet a Filipino, you instantly become a friend, and they’ll be more than happy to show you around.” nes/manila-076896
  31. 31. Filipinos have strong Family ties    Filipino Family celebrates together They help each other. ( solving problem, relationship, financial and other sort of problem) The Philippine society has a family-centric structure. A clanish mindset or perspective in major familial decisions (marriage, child-bearing, business)
  32. 32. Threats to Filipino Family    A Father or a Mother travel overseas in search of job opportunities. The diaspora of Filipino families lead to a breakdown of the strong family ethos. Leads to broken families/homes A breakdown in traditional and ethical Filipino values and morals: liberalisation
  33. 33. Japanese Culture
  34. 34. The Location of Japan   Japan is an island nation surrounded by the sea. Japan could create peculiar cultural realm because of its location (it was neither too far to accept the culture from the Asian Continent nor too close to be invaded.).
  35. 35. Religion    Many people in contemporary Japan do not have any specific religion. Religion in Japan can roughly be divided into Shinto( 神道 ) and Buddhism. Both Shinto and Buddhism are becoming more like a deeply rooted “custom” practiced in daily life rather than object of faith.
  36. 36.    What is Shinto ( 神 道) ? Literally meaning “the way of the gods” A Japanese religion whose practices include the worship of ancestors and a belief in nature spirits. Shinto constitutes the foundation of the sensibility of the Japanese people.
  37. 37. Japanese Disposition Honest feelings and Debt of gratitude official stance   When expressing honest feelings might hurt or offend others, official stance is expressed instead to keep peace in a community. Most Japanese value a sense of harmony and togetherness more than self-expression.   It is the social and psychological obligation taken on with favors received from others. The word derives from warrior society when lords granted land to followers.
  38. 38. Similarities between Japanese and Filipino Cultures flags
  39. 39. Japanese “omotenashi” and Filipino hospitality    “omotenashi” is a bit of difficult word to translate, but basically it’s a term which describes the spirit of Japanese hospitality. In Japan, hosts anticipate the wants & needs of guests in advance, and offer a pleasant service that the guests don’t expect. Filipinos are ready to invite guests to their house and treat them to a meal. Guests are entitled to the best room and bed in the house and are provided with clothes and other amenities as needed.
  40. 40. Face saving   The value of regarding face-saving as important is common to both of the cultures. Both of Japanese and Filipino refrain from shameful behaviors and moreover, they avoid bringing shame even on others.
  41. 41. Filipino Religious values
  42. 42. Animism: Multi-linear      Datus Spirits gods and godesses Shaman Sacrifices
  43. 43. Islamic Celebration    1380-1450 Arab missionaries and traders Tausug of Sulu, Maguindanao and Maranao of Western Mindanao
  44. 44. Filipinos… IV. Religious Values Over 90% predominantly Catholics, Iglesia ni Cristo, Aglipayans, Protestants ; Islam 5%, Other 1.8% Unspecified and none 0.7%  Source: Filipinos have deep faith in God. We perceive life and events in the context of God’s will and destiny. No matter what religious orientation a Filipino has, he will always go back to his spirituality to explain the affairs of his national or personal life.
  45. 45. Innate and Indigenous Sense of Spirituality   Tagalogs believed in a sovereign being “Bathala,” “Kabunyian (god of the skies, Kalingas). The assumption that all of humanity are rooted in a common core of being (ubod/kalooban), a creative, living and divine goodness—thus a belief in spirits, good or bad; and good or bad fortune (bipolarism); mabuti/ masamang-loob
  46. 46. Filipino Religious Values  Madasalin (Prayerful) -Being predominantly Catholic, we deposited Catholic prayers, rituals, and traditions that show Filipino religiosity and pageantry. This could be seen in some of our religious customs and festivals. Filipino religiosity is multi-linear, and a deposition of centuries of colonization and differentiation due to American and Spanish influences. (Catholicism, Protestantism, and Paganism). Pasyon : A sung narration of the passion of Christ during the Lenten season. Rosary: Repetitive prayers recalling stages of the life of Christ (glorious, suffering, ascension.) Islam: Hari Raya Poasa, Ramadan
  47. 47.  Spiritual pageantry : a sense of religious grand, outward festivity exuded from extreme fatalism. (Extravagant Patron saints’ feasts, grand cathedrals, Flores de Mayo) “Ubos-ubos biyaya, pagkatapos ay nakatunganga.”  “Bahala na” (Fatalism): gives “lakas ng loob” to survive even in the hardest situations like disasters, economic and political troubles  Indigenous animism: belief in spirits, anitos, in nature as a holistic setting for spiritual and material existence, good luck (malas), bad luck (swerte or tsamba); Philippine mythology.  Belief in the after-life: Both Christian and Animistic roots point to a belief of the afterlife, the “other” life. One good example of indigenous afterlife practice is the fire mummification process.
  48. 48.  Spiritual pageantry : a sense of religious grand, outward festivity exuded from extreme fatalism. (Extravagant Patron saints’ feasts, grand cathedrals, Flores de Mayo) “Ubos-ubos biyaya, pagkatapos ay nakatunganga.”  “Bahala na” (Fatalism): gives “lakas ng loob” to survive even in the hardest situations like disasters, economic and political troubles  Indigenous animism: belief in spirits, anitos, in nature as a holistic setting for spiritual and material existence, good luck (malas), bad luck (swerte or tsamba); Philippine mythology.  Belief in the after-life: Both Christian and Animistic roots point to a belief of the afterlife, the “other” life. One good example of indigenous afterlife practice is the fire mummification process.
  49. 49.  Declared as National Treasures , the Kabayan Mummies, Ibaloi or Benguet mummies remained unknown to history until their rediscovery --Among the Ibaloi, the deceased were placed in a fetal position into oval-shaped wooden coffins with etched anthropomorphic and geometric designs.
  50. 50. Strengths     Filipino fatalism provides optimism, courage and strength in difficult times. Could be viewed as defeatist resignation, but could also be a posit for positive energy and psychic determinism during hardships. Faith in God gives a sense of national and spiritual anchor in all seasons of history, politics, and even daily life filled with financial, and national troubles. The Filipino has a prayer, or a spiritual explanation for whatever happens in history. Most large-scale and important Filipino social movements were inspired by a strong belief in God. (Katipunan, EDSA I, II) A strong sense of morality despite the rapid degradation and liberalization in the world setting (homosexuality, marriage, raising families and children).
  51. 51. Weaknesses    Anti-modern bias, preferring the supernatural over the scientific and rational, backwards and regressive thinking. Religious associations are part of the system of vital kinship ties, patron-client bonds and other relationships outside the nuclear family. (Political endorsements; Ninong-inaanak; Sukob, etc). An over fatalistic attitude towards the urgent and unexpected. Ex. A lavish and lax attitude towards money vs. being “kuripot” (unique to the Ilocanos). What an irony that Filipinos becoming too resilient to floods refuse to act nationally on typhoons, earthquakes and other natural disasters perennially plaguing the country!
  52. 52. Early animistic cultures as tourism products  T’nalak: The Dream weavers – epitomize our pantheistic beliefs and a spiritual world. Dream weavers weave their dreams from the other world and perceived as a message from the “spirits.” Hence, an image of a crocodile, spider or even the waves of water would mean either good or bad fate.
  53. 53. T’nalak: Way of Life • The T'Boli believe that the T'nalak is infused with spiritual meaning, and as such there are a variety of traditions surrounding its production and use.  One should not step over a weaving in progress, and doing so is to risk illness.  Cutting the cloth will cause sickness or death, unless done according to traditions. If a weaving is sold, a brass ring is often attached to appease the spirits.  And while weaving a T'nalak, T'boli women practice abstinence in order to maintain the purity of their art.
  54. 54. T'nalak, a deep brown abaca-based cloth tie-dyed with intricate designs, is produced by women of Mindanao's T'boli Tribe.  It is one of the best known cultural products of the Philippines.
  55. 55.  1. 2. 3. Our deep spirituality is a unique culture, unrivaled in the world Our most attractive cultural products Spanish architecture – old Catholic churches and cathedrals (Manila Cathedral); old universities (University of Santo Thomas) Cultura Festivals – Showcase of Filipino pageantry in regional religious feasts for patron saints (Ati-atihan, Moriones Festival, Dinagyang, -Moriones Festival Marinduque (part of Holy Week; commemorates Saint Longinus) -Pintados-Kasadyaan - Leyte Religious Art and Music
  56. 56. • Film Festivals Movie themes feature the deep spiritual, superstitious and emotional psyche of the Filipino imagination. Ex.: Pagpag  Cinemalaya  Metro Manila Film Festival  CinemaOne Originals 
  57. 57. Indigenous Religious Practices: Psychopathy--Filipino psychomedicine, or sikomedikal na sikolohiya , the application of basic psychology to native healing practices loosely considered as 'medicine'.
  58. 58. Practiced by Katalonans (priests), faith healers, babaylansa unique Filipino culture attractive to the Westerners      Hilot: The use of massage to aid a pregnant mother in the delivery of her child. Kulam: Hex or bewitchment. Lihi: An intense craving for something or someone during pregnancy. Faith healers or manghihilot testify that if the craving is not satisfied, abnormality of the child may result. Pasma: A concept that explains how init (heat) and lamig (cold) together can result in illness, especially rheumatism. Susto: Soul-flight. Derived from Latin American traditions.
  59. 59. Pagtatawas: A method of diagnosing illness wherein alum (called tawas) is ritualistically used by the albularyo or medicine man for diagnosis of a variety of health conditions. Faith healers/Albularyo  Usog: A concept that explains how a baby who has been greeted by a stranger acquires a mysterious illness. Apparently derived from the Spanish tradition of Mal de Ojo (Evil eye). Gabâ or gabaa: The Cebuano concept of negative Karma Hula: fortune-telling with the use of indigenous medium talismans and charms
  60. 60. Analysis and Conclusion Redefine our values. Use “positive” values to be progressive, and to be turned as cultural assets, and not as liabilities. (How?) Manana Habit vs. Pinoy hardwork (sikap at tiyaga) Kasi ganito Tayo vs. Kasi Pinoy Tayo! Preserve and enrich long-lost and forgotten cultural treasures as a source of the country’s heritage and pride. (UNESCO World Heritage Site) Appropriate promotion and tourism programming for various cultural attractions---preservation instead of destruction.
  61. 61. Analysis of Filipino Cultural Values There is a need for positive self-image: n Ex. pakikisama to pakikipagkapwa bahala na sa proactiveness, utang na loob as kagandahang-loob, hiya as concern for others (De Leon)  Strengthening of the Filipino pride through: -Reorientation of positive Filipino values in the academe and life spheres -Promoting a positive view of the Filipino culture in the mass media - Legislation of appropriate policies promoting indigent and positive values through Churches, schools and homes
  62. 62. Cultural Promotion: Modern meets Ancient    Social Media, Printed Materials and Internet marketing create a sense of “awareness” cultural preservation and promotion. Grassroots tourism should be tapped in order to promote sustainable development and preservation of local values and tourism products/sites. "One key challenge confronting Philippine tourism is the problem of perception around the globe …More tellingly, it’s also because of the world’s lack of awareness about the Philippines. (Philippines Tourism Secretary Ramon R. Jimenez )
  63. 63.                                                                          Tourists generally forgo the highlights of the Philippine capital, such as the Manila Cathedral in Intramuros, and head straight for the beaches.
  64. 64. How to Overcome Challenges and Negative [Perception]  Almost 30 million Filipinos are on Facebook. So it’s the people at the heart of the travel experience who are promoting the country via the campaign.“ (CNN Travel)
  65. 65. Sources:      ml