Adam 'Sven' Williams, CRO, Takumi Takumi recently issued The Influencer Index, a whitepaper created together with YouGov. The inspiration for this white paper came from the ever increasing press coverage on Influencer marketing but we wanted to really understand what impact does it really have on the people that matter most - the consumer. The aim of the presentation is to take the audience through the rings which cover everything from how influencer marketing affects consumers, while also diving into the three biggest topics for the sector at the moment and what the future looks like for influencer marketing.

1. Put the consumer at the heart of
Influencer Marketing

2. Instagram is dominating

6. Control & whitelisting
More options
Macro/Hero
Mid-tier
Micro
Scaled reach & diversity
Assets & engagement

7. Inspiration for the study

8. So what does the consumer think
of Instagram users said that they prefer
social media adverts to traditional formats
such as TV and radio
45%

9. Relevance
prefer social media advertising
because the content is tailored to
them and is therefore more relevant
than traditional formats
35%

10. So what does the consumer think

11. Signposting
92
%
of British instagram users don’t trust
ads that aren’t clearly labelled or
signposted

12. Influencer fraud - #bad
50
50

13. Influencer fraud - what is driving it?
Follower
count
Rapid
growth

14. Influencer fraud - Best practice
1. Human and Tech together
6. #Hashtags
5. Follower sample
3. Engagement ratio min 1%
4. Min - 50 posts & over a 3 month period
7. Consistently high quality posts
8. Continual monitoring
9. 3rd party verification
2. Follower ratio min 2:1

15. of Instagram users are more likely to buy
a product or service if they see it
prompted by a social influencer or in a
social advert
30%
Long-term brand relationships with influencers

16. 18- 24 year olds of Instagram users are
more likely to buy a product or service if
they see it prompted by a social
influencer or in a social advert
47%
Long-term brand relationships with influencers

17. Long-term brand relationships with influencers

18. Long-term
…of people don’t trust influencers who
post about products/services that are
not relevant to the channel or content.

19. The future
ROI
Shoppable links
& Swipe Ups
New Buying models

20. Round up
of Instagram users said that they prefer
social media adverts to traditional formats
such as TV and radio45%
92
%
of British instagram users don’t trust
ads that aren’t clearly labelled or
signposted
18- 24 year olds of Instagram users are
more likely to buy a product or service if
they see it prompted by a social
influencer or in a social advert
47%

21. Content Engagement Influence
Adam Williams (Sven)
Chief Revenue Officer
+44 7710 729291
sven@takumi.com
https://takumi.com/whitepap
er
Get your copy of the Influencer
index