1. May 19th 2015
Ford Convention Center
Detroit, MI
6 Panels, 50 Sessions, 15 Demos
Free, One-day Conference
2. FeaturedSessions
From Automotive Systems to Smart Mobility
Systems: Automotive EE System Design
Becomes part of the Internet of Things
KEYNOTE: Jim Buczowski
The keynote will begin with a look at what’s driving the shift to Smart
Mobility and the implications to automotive engineering and product
development. Key enablers will also be discussed along with
opportunities that need to be addressed to create an eco-system that
delivers a valuable user experience.
The discussion will continue with an explanation of Ford Smart
Mobility and how the company is taking connectivity, mobility
technologies, autonomous vehicles, customer experience and data
analytics to the next level to help change the way the world moves.
Concluding remarks will offer challenges for the design and EE systems
communities and include thoughts on key opportunities to enable the
system engineering of Smart Mobility.
Henry Ford Technical Fellow and Director - Electrical and Electronics Systems,
Research and Innovation, Ford Motor Company
3. Integrating Model Based Systems Engineering
Across EE Domains
KEYNOTE: Martin O'Brien
Thought leaders identify MBSE as a solution to cost and quality
challenges caused by EE complexity. One characteristic of MBSE is
holistic thinking, but this is not easy to accomplish. This keynote
presentation shows how true coherency can be achieved across the
core EE domains: software, networks, devices, and connectivity.
Starting from the functional abstraction, brand new technology is
introduced that guides integrated implementation decisions.
Though lightweight for rapid optimization, the data created can be
directly driven into detailed, domain specific design tools. This
creates integrated flows employing MBSE principles that deliver
lower costs, better quality, and faster innovation.
General Manager, Integrated Electrical Systems, Mentor Graphics
FeaturedSessions
4. FeaturedSessions
PANEL: Automation Tools Free
Engineers to Innovate
The increasing complexity and diversity of configurations in
automotive harness definition and design means that designs must
be accurate and correct-by-design. The result is that innovation is
needed to create new ways to design more efficiently and reduce
costs. But making that innovation relevant is a challenge.
This panel will discuss innovation that is relevant by using
automation to provide feedback on the design, measurement of
important parameters, and to propagate design data from systems
definition to manufacturing and maintenance.
Moderator: Nick Smith
Business Development Director, Integrated Electrical Systems,
Mentor Graphics
5. FeaturedSessions
Improving Electrical System Design Quality
Through the Integration of Tool Sets
GUEST SPEAKER: Paul Minehane
Chief Engineer – Electrical, Tata Motors European Technical Centre
6. Electrical Systems Architecture
& Design
FeaturedTracks
Grand Hall 1
SESSION: Delivering a Fact-Based EE Design Flow
from Requirements to Products
Nigel Hughes, Product Marketing Director, Mentor Graphics
SESSION: Integrating Devices with the EE Flow
Steve Trythall, Mentor Graphics
SESSION: Calculating the Cost of Complexity – Do
The Math
Sjon Moore, Mentor Graphics
SESSION: Integration of EE in PLM Infrastructure
Andy Reilly, Mentor Graphics
7. FeaturedTracks
PANEL: Improving Communication Between OEMs
and Suppliers
Moderator: Andy Reilly, Mentor Graphics
SESSION: Manage Complex Design Changes
Across The Flow with Advanced Change
Automation
Glen Reynolds, Mentor Graphics
SESSION: Improve Quality and Manufacturing
Flexibility with Workbooks
Elisa Pouyanne, Mentor Graphics
SESSION: Automotive Electrical Fault
Rectification and Service Documentation
Steve Trythall, Mentor Graphics
Electrical Systems Engineering &
Service
Grand Hall 2
