Ang oferta ogólna ad action

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who we are? © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

AdAction Network © AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 AD ACTION RON 10 000 000 UU / 200 000 000 PV How we play? – Online Games, MMO, Consoles What we know about games ? – game portals

P osit ively about in-game ads © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13//15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Source: BASES & IGA in-game ad effectiveness study, March 2008 Q: How much do you agree or disagree with each of the following statements about advertising in videogames?

Ad formats ,[object Object],[object Object],© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13//15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 ,[object Object],[object Object],In game dimension Size in pixels 1 x 1 1024 x 1024 1 x 2 512 x 1024 2 x 1 1024 x 512 4 x 1 1024 x 256 8 x 1 1024 x 128 4 x 3 (Video) 256 x 192

Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13//15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Summary © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Engagement Higher levels of engagement than other media. Ad Acceptance Unlike other media, consumers are receptive to advertising in games because they add realism. Measurability Videogames combine brand awareness with digital accountability. Multi-Tasking Proof Gameplay does not allow for multi-tasking. Attention to the game is paramount. Hard-to-reach Audience Hard-to-reach 18-34 men are avid videogame players

Sport Package Snowboarding NHL 2K10 Virtua Tennis 09 UFC 09 © AdAction 2011, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 667 928 690

Sport package © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Assets Mechanicals: 1:1 Billboard/Logo - 1024 x 1024 pixels 2:1 Billboard/Logo - 512 x 1024 pixels 1:2 Billboard/Logo - 1024 x 512 pixels 4:1 Billboard/Logo - 1024 x 256 pixels 8:1 Billboard/Logo - 1024 x 128 pixels (300dpi in TIF format. JPGs are acceptable) 4:3 Video – 256 x 192 pixel (.bink or .avi files) Package Type Cost (CPM) Network 195 RC Vertical 220 RC Title 250 RC

Racing package © AdAction 2011, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 667 928 690

Racing package ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Creative Assets Mechanicals: 1:1 Billboard/Logo - 1024 x 1024 pixels 2:1 Billboard/Logo - 512 x 1024 pixels 1:2 Billboard/Logo - 1024 x 512 pixels 4:1 Billboard/Logo - 1024 x 256 pixels 8:1 Billboard/Logo - 1024 x 128 pixels (300dpi in TIF format. JPGs are acceptable) 4:3 Video – 256 x 192 pixel (.bink or .avi files) Package Type Cost (CPM) Network 195 RC Vertical 220 RC Title 250 RC

Dynamic - example © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Some Examples ,[object Object],[object Object],[object Object],[object Object],© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 ,[object Object],[object Object],[object Object],[object Object]

Gra „Max pożyczka” - screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Gra – „Labirynt Zdrojka” - Screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Gra – „Paka2Paka” - screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Gra – „adidas Originals” - screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

WYSPAGIER.PL / GRY.PL / GIRLSGOGAMES.PL © AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

[object Object],[object Object],[object Object],[object Object],Game Seeding © AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Mattel – Example © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Thanks Contact: Senatorska 13/15 pok.216, 00-075 Warszawa mobile: +48 697 766 855 | tel.: +48 22 829 66 24| faks.: +48 22 829 65 55

Ang oferta ogólna ad action

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