What makes ideas, content, and products go viral? Learn the secrets behind the science of social transmission from Jonah Berger—author of the best-selling book Contagious: Why Things Catch On. Discover the 6 STEPPS that can help your products or ideas get shared. Learn more on how to make content go viral: http://www.lynda.com/Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html

1. HOW TO
MAKE CONTENT
GO VIRAL

2. What makes ideas, content,
and products go viral?

3. Spoiler alert: Not this.

4. Learn the secrets behind the science of
social transmission in a new lynda.com
video course by Jonah Berger—author
of the best-selling book Contagious:
Why Things Catch On.

5. Through a decade of research, Berger found there are six
“STEPPS” to creating content that people want to share.
They are...
S T E P P S
Social Triggers Emotion Public Practical
Currency
Value
Stories

6. SOCIAL CURRENCY
The more something makes
you look cool, smart, or
in-the-know, the more likely
you are to share it.

7. TRIGGERS
Triggers are stimuli that pop
up in the environment,
reminding you of a product or
idea—and making you more
likely to talk about it.

8. EMOTION
The more emotional
connection we feel toward a
message, the more likely we
are to pass it on, especially if
it makes us laugh or feel
angry, excited, or inspired.

9. PUBLIC
We look for “social proof”
when making decisions about
what ideas to follow; we
imitate things when we can
publicly see other people
doing them.

10. PRACTICAL VALUE
We share information when
we believe it’s useful and
will benefit our friends and
family.

11. STORIES
Stories are the currency of
conversation, so get people
to pass along your message
in a great narrative.

12. Want to know more?
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•
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Find out more about Jonah Berger.
Watch his full, example-rich video course
Viral Marketing: Crafting Shareable Content
at lynda.com.
Check out these free videos from the course:
‣
Introduction
‣
Reminding people with triggers
‣
Telling stories that carry your message