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Book Summary of Contagious: Why Things Catch On by Jonah Berger

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Jul. 16, 2014
• 383 likes • 32,679 views
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Book Summary of Contagious: Why Things Catch On by Jonah Berger

Jul. 16, 2014
• 383 likes • 32,679 views

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Marketing Self Improvement

A summary review of the book written by Prof. Jonah Berger, New York Times Best Selling Author titled "Contagious: Why Things Catch On".

Why do certain products and ideas go viral? The dynamic young Wharton professor draws on his research to explain the six steps that make products or ideas contagious.

A summary review of the book written by Prof. Jonah Berger, New York Times Best Selling Author titled "Contagious: Why Things Catch On".

Why do certain products and ideas go viral? The dynamic young Wharton professor draws on his research to explain the six steps that make products or ideas contagious.

Marketing Self Improvement
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