2. Ideation
•
Kevin Systrom & Mark Kritger wanted an application
to share photos in a simplistic manner.
•
The name came from a “an instant telegram”for
pictures.

3. Launch
•
Launched on October 6, 2010 for Apple App Store
•
By December 2010, Instagram had 1 million users
•
By September 2011, Instagram had 10 million users
•
Instagram launches app for Android on April 3,
2012
•
Instagram joins Facebook April 9, 2012

4. Strategies
•
Initially Instagram was only offered for Apple mobile
users
then offered for Android users.
•
First offered photo sharing
sharing.
•
Vintage like filters can be added on photos
•
Seamless integrated advertisements
Now offers video

5. Revenue
•
At first didn’t make any revenue until advertisements were
introduced on October 2013
•
Yet, the cofounders initially received $500,000 in funding to
start the start-up
•
Followed by $7 million by February 2011
•
When it launched it’s Android App, Instagram received $50
million from venture capitalists and was valued at $500 million
•
Lastly, on April 9, 2012 Facebook bought Instagram for $1
billion

6. Instagram
•
Even though Facebook bought Instagram, the
brand isn’t going away, just getting better.
•
As of today, 16 billion photos have been shared
•
As of September 2012, Instagram reached 150
million users world wide.
•
This vast amount of followers allows Instagram to
become a huge advertisement plantform for the
future.

7. Instagram
•
Even though Facebook bought Instagram, the
brand isn’t going away, just getting better.
•
As of today, 16 billion photos have been shared
•
As of September 2012, Instagram reached 150
million users world wide.
•
This vast amount of followers allows Instagram to
become a huge advertisement plantform for the
future.