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Instagram a snapshot


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Instagram a snapshot

  1. 1. Instagram Christopher Spencer Digital Design and Development a snapshot
  2. 2. Instagram • A free photo-sharing and social network • Launched in October 2010 on the iPhone platform / April sees Android launch • Sept 2012: 100 million users • Facebook bought in April for $1 billion in cash • Supports hashtags for findability • Piggybacks off other social networks extensively 128 years of WaMo
  3. 3. Instagram Filters
  4. 4. Why Instagram matters? • Exponential Growth: Growth is twice as fast as Facebook, three times faster than Twitter and four times faster than LinkedIn • Plays Well With Others: Good vehicle for multi-platform publishing. However, Twitter war is heating up • Capitalize on User Content: Cornell alumni experiment – 150 tagged pieces of content – Builds brand relationship
  5. 5. Instagram Rights • December: Revision to terms of service pushes privacy boundary – selling user photos to advertisers without consent • Outrage - Instagram: 0 and Users: 1 • Revised policy (effective Jan. 16) – “Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.”
  6. 6. Instagram – Instavidual (ua4student)
  7. 7. Instagram - #YOUofA tag