2. What Is A ‘Digi-Pak’
• A Digi-Pak is an exclusive version of a CD, or DVD.
• Digi-Pak’s generally consist of a ‘gatefold’ ( Book
styled casing) which contains either a CD or DVD.
On some occasions the record label include
both, in which to enhance the popularity of the
CD itself.
• The Digi-Pak tends to offer exclusive content to
buyers, including bonus tracks, lyrics, and videos.
• Bands sometimes distribute Digi-Paks to fans that
pre-order tickets to their shows.
3.
4. Unique Selling Points Of A Digi-Pak.
• Limited Edition/Exclusive Merchandise.
• Personalised Nature.
• Artwork/ Photography only available to the
specified Pack.
• Some bands make tickets to minor gigs
available, only to those that purchase the digi-
pak.
• Digi-paks, form part of the marketing and
promo campaign.
5. Key-Features.
• Selection of bonus tracks/Remixes of existing
material.
• Selection of re-mastered tracks.
• Music Videos.
• Live Footage.
• Documentary “The Making Of”
• Booklet.
• Pictures
