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Digipak Research
Examples    All Time Low – ‘Straight to    DVD’    Contains:    • Live audio CD album;    • Live concert footage;    • Fea...
Examples    You Me At Six – ‘Sinners    Never Sleep’    Contains:    • Studio album;    • Bite My Tongue      documentary ...
Examples   Michael Jackson - Thriller:   25th Anniversary Edition   Contains:   • Studio album;   • New collaboration trac...
General Features Included       in Professional Digipaks• Audio CD;• DVD;• Exclusive photography/arkwork – usually in a  b...
What I’m Going to            Include in my Digipak•   Audio CD;•   DVD;•   Exclusive photography in a booklet;•   Band fac...
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Digipak research

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Digipak research

  1. 1. Digipak Research
  2. 2. Examples All Time Low – ‘Straight to DVD’ Contains: • Live audio CD album; • Live concert footage; • Feature length documentary (including band interviews and live footage); Special packages include: • Band t-shirt • Band hoodies • Movie posters • DVD branded lanyard • Photography booklet
  3. 3. Examples You Me At Six – ‘Sinners Never Sleep’ Contains: • Studio album; • Bite My Tongue documentary (interviews with the band) Special packages include: • ‘Loverboy’ single 7” vinyl • 7”x7” album print
  4. 4. Examples Michael Jackson - Thriller: 25th Anniversary Edition Contains: • Studio album; • New collaboration tracks with modern artists • Three short thriller films Special packages include: • Booklet featuring various photos & artwork (with lyrics for all of the original songs on the "thriller" album) • Zombie & original artwork on a limited gatefold case
  5. 5. General Features Included in Professional Digipaks• Audio CD;• DVD;• Exclusive photography/arkwork – usually in a booklet;• Documentary footage (including artist interviews);• Band merchandise – vinyls, t- shirts, hoodies, posters, etc.;• Exclusive tracks – live, collaborations.
  6. 6. What I’m Going to Include in my Digipak• Audio CD;• DVD;• Exclusive photography in a booklet;• Band factfiles – individually and as a whole (in booklet and on casing;• Poster;• Exclusive merchandise discount code;• Band interviews;• Brief documentary footage;• Stickers;This exclusive content will convince people to buy the band’s digipakas it is not content you can just illegally download like regular albums.Digipaks need to convince people to spend the extra money, andexclusive posters and discount codes will do this effectively becausepeople will feel they are getting value for money.

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