the problem that LensOptic have with his glasses

1. Luis Antonio Colín Zetina

2.  Health Care (HC) is a company that is responsible for issuing insurance whose
main provider lenses in Spain is LensOptic, representing approximately 70% of
their purchases.Lenses that makes this company are very advanced technology, so
they have had a great demand from customers. This company manufactures and
markets with HC lens model called Optex Advanced IQ, which features a special
design that substantially better quality of vision and contrast sensitivity.

3.  The problem that arises is when HC publishes the specifications of the tender for
approval of its suppliers asking as requirements maximum bidding price of 100
euros and electronic invoicing.One time it was approved the model Optex White
SP, the main competitor of LensOptic was excluded from the tender by HC, which
means a great opportunity for the company, because if we reach an agreement to
achieve approve the Optex model advanced IQ, which is the most requested, could
increase sales up to 15%.

4.  Defender sales Optex lens Advanced IQ
 To inform the customer on the market prices, which are higher quality lenses through
the yellow filter, which protects against ultraviolet rays, improves vision quality and
are manufactured with the best technology. Based on sales it was increased product
demand
 Turnover increase HC
 strategic alliances and networking between HC and LensOptic would help people to
get their free lenses 2 are benefiting so either sales and increase their profits, so as to
make itself known.
 The price of the Optex lens Advanced IQ, in no case be less than 108 euros.
 Its important to say to the clients, that the glasses have the best technology in the
actually and the benefits that we have are importante to take care the health of the
people to use glasses. Actually in the medicine they don´t have a minimum price to
care the health because the technology have an important evolution.

5.  Health Care (HC) es una empresa que se encarga de emitir seguros que tiene
como principal proveedor de lentes en España es LensOptic, representando
aproximadamente el 70% de sus compras.
 Los lentes que fabrica esta empresa son de tecnología muy avanzada, por lo que
han tenido una gran una gran demanda por parte de los clientes . Esta empresa
fabrica y comercializa con HC un modelo de lentes llamado Optex Advanced IQ,
que cuenta con un diseño especial que mejor sustancialmente la calidad de visión
y sensibilidad al contraste.

6.  Health Care (HC) is a company that is responsible for issuing insurance whose
main provider lenses in Spain is LensOptic, representing approximately 70% of
their purchases.Lenses that makes this company are very advanced technology, so
they have had a great demand from customers. This company manufactures and
markets with HC lens model called Optex Advanced IQ, which features a special
design that substantially better quality of vision and contrast sensitivity.

7.  Soins de santé (HC) est une entreprise qui est responsable de l'émission
d'assurance dont le principal fournisseur de lentilles en Espagne est LensOptic, ce
qui représente environ 70% de leurs achats.Objectifs qui rend cette société sont
une technologie très avancée, de sorte qu'ils ont eu une grande demande des
clients. Cette société fabrique et commercialise avec le modèle de lentilles de HC
appelé Optex avancée IQ, qui dispose d'une conception spéciale qui sensiblement
meilleure qualité de la vision et la sensibilité.