secondary research for our fast food advertisement documentary

1. Secondary Research for
documentary.

2. Songs related to our documentary
• Food Glorious Food- Oliver
https://www.youtube.com/watch?v=ly7PONiKGUs
• Be our guest- Beauty and the Beast
https://www.youtube.com/watch?v=afzmwAKUppU
• Now I’m a farmer- The Who
https://www.youtube.com/watch?v=2Y-uiiAgcKc
• Cake by the ocean- DNCE
https://www.youtube.com/watch?v=vWaRiD5ym74
• Honey pie- The Beatles
https://www.youtube.com/watch?v=cGcm0I5moF8
• Lollipop- Mika
https://www.youtube.com/watch?v=6md5RSnVUuo

3. Facts on the history of advertisements
• Advertisements dates back as far as 3000BC
• 63% of consumers need to hear company claims, 3-5 times
before they believe it.
• The first newspaper ad was in 1630.
• First advertisement company.
• First blimp used to advertise was in 1902.
• First radio ad was on 1922- cost $100 for 10 minutes.1988
customers had seen 3000 ads a day.
http://blog.hubspot.com/marketing/the-history-of-
advertising-war-for-consumer-attention-
slideshare#sm.0000mm2vaq4x2e9irn528vgr0e4d0

4. http://mashable.com/2011/1
2/26/history-
advertising/#RNTG_TTAukqr
This is a small
timeline with the
key parts of
advertisements
over time.

5. The first agency
• In 1841 the first advertisement company was
launched in Philadelphia by Volney Palmer.
Palmer created this company, revolutionising
businesses. He struggled to make profit, until
just after the agency reached a high point
where American companies started buying
space within the newspapers from the agency,
for space to advertise their products.
http://pabook2.libraries.psu.edu/palitmap/Ad
Co.html

6. Fast food facts
• In 2012, fast food restaurants spent $4.6 billion in total on all advertising, an 8% increase
over 2009.
• McDonald's, spent 2.7 times as much to advertise its products as all fruit, vegetable, bottled
water, and milk advertisers combined.
• Despite the addition of some healthy kids' meal options, less than 1% of all kids' meal
combinations - 33 out of 5,427 possible meals -- met recommended nutrition standards.
• Only 3% of kids' meal combinations met the food industry's own revised CFBAI nutrition
standards or the National Restaurant Association's Kids Live Well standards.
• Menu items offered by McDonald's, Subway, Burger King, and Taco Bell increased 35%.
• In 2012, preschoolers saw 1,023 fast food ads -- 2.8 per day.
• Three-fifths of fast food restaurants increased TV advertising to older children.
• Fast food marketing via mobile devices and social media popular with teens has grown
exponentially.
• Six billion fast food ads appeared on Facebook - 19% of all fast food display advertising - including
more
• http://www.fastfoodmarketing.org/fast_food_facts_in_brief.aspx

7. Fast food marketing rankings
• http://www.fastfoodmarketing.org/media/Fas
tFoodFACTS_MarketingRankings.pdf