Wheelhouse Core Performance Concepts

1. Wheelhouse®

2. Core : noun, often attributive ˈkȯr
1. A central and often foundational part usually distinct from the
enveloping part by a difference in nature
2. The central idea or most important part of something
3. A basic, essential, or enduring part
Modern baseballs are the product of a very regulated
and transparent manufacturing process designed to
ensure consistent and repeatable, high performance
results under stress.
H O M E P L A T E
Wheelhouse

3. Certified Wheelhouse CEOs
H O M E P L A T E
Wheelhouse

4. Access to Wheelhouse Experts
Certified Wheelhouse CEO
H O M E P L A T E
Wheelhouse

5. Access to Wheelhouse Experts
Certified Wheelhouse CEO
Wheelhouse Performance Modules
H O M E P L A T E
Wheelhouse

6. Access to Wheelhouse Experts
Certified Wheelhouse CEO
Wheelhouse Performance Modules
Wheelhouse “Co-Investment” Opportunity
H O M E P L A T E
Wheelhouse

7. Access to Wheelhouse Experts
Certified Wheelhouse CEO
Wheelhouse Performance Modules
Wheelhouse “Co-Investment” Opportunity
Aligned Incentives
H O M E P L A T E
Wheelhouse

8. Access to Wheelhouse Experts
Certified Wheelhouse CEO
Wheelhouse Performance Modules
Wheelhouse “Co-Investment” Opportunity
Aligned Incentives
Better than Average Returns – Faster
H O M E P L A T E
Wheelhouse

9. o CEO’s are screened for industry experience related
to the Company
o Candidates are not “strangers” to Wheelhouse
o Vetting includes:
 Interviews with WH Partners
 Interviews with Company Stakeholders
 WH Expert input and process certifications
 Personality assessment
 Skills Inventory
 Proof of positive performance over a prolonged
period of time
 PE experience
 Board experience
 P&L commensurate with the Company
H O M E P L A T E
Wheelhouse

10. Wheelhouse Experts
o Wheelhouse executives with deep cross-functional
expertise in multiple business disciplines
o Aligned to support the development and
implementation of Wheelhouse Modules within
WH Portfolio companies
o Short term leadership roles within portfolio
companies to create conditions for success
o Vetting includes:
 Interviews with WH Partners
 Interviews with Company Stakeholders
 WH Expert input and process certifications
 Personality assessment
 Skills Inventory
 Proof of positive area of expertise performance
 Industry certifications as appropriate
H O M E P L A T E
Wheelhouse

11. H O M E P L A T E
Wheelhouse
Performance Modules
•Set Conditions for Success
•Assess Company Drivers
•Visibility of Market Drivers
•Document Key Processes
•Start Planning
•Start Reporting
100 Day Plan
•Establish F&A Procedures
•Assess current process
•Recommend
•Communicate Compliance
•Provide Best Practices
•Metrics Linked to Financials
•Establish Standard F&A Rpts
Finance & Acct
•Assess Current Plan
•Develop and align planning
process
•Determine planning tools
•Set Methodologies
•Teach Levels of Planning
•Provide Best Practices
•Set planning in motion
Planning
•Align Functional Reports
against Drivers
•Report Key Metrics
•Set Business Metrics
•Set Formats
•Data Integration
Reporting
•Generate New Revenue
•Establish Sales Pipeline
•Create Routine Report
•Increase Sales Activity
Sales
•Business Process Map
•Prioritize Changes
•Deploy Supporting Tech
•Deploy System
•Train
•Manage System
Process
Improvement
•- Systems Approach
•- ERP
•- Mfr Resource Planning
•- CRM
•- Integrations
•- Training
IT Strategy and
Implementation

12. Co-Invest Opportunity
o Wheelhouse will to co-invest with PE
o Target investment company profile:
o Industry vertical focus
H O M E P L A T E
Wheelhouse

13. H O M E P L A T E
Wheelhouse
oCEO ‘s not looking for Long term “job”
oWheelhouse Payout is upon successful
liquidity event
oInvestors paid up front
oAll incentives aligned to 3-5 year growth
pattern for the portfolio companies
Aligned Incentives

14. Due Diligence
•Wheelhouse Partners
•Risk Identified
•Bull pen CEO Brought In
•Safety Net Plan Built
•100 Day Plan Designed
Build Foundations (1-3 mos)
•Wheelhouse Team Effort – 100 Day Plan
•CEO looks at Strategy
•Current Processes Documented
•Functional Assessments by Experts
•Finance, Accting, Sales, Operations
•Foundations (Modules) Implemented
Strategy (3 mos)
•Strategy
•New Personnel On-Board
•Operational Alignment of Processes
•Systems Integration Starts
•Reporting Transparency Established
•Process Efficiency Baseline Metrics
Operational Efficiency (6 mos)
•Inefficiencies Identified
•Process Improvement Projects begin
•Operational Procedures Monitored
•Financial drivers are clear
•Sales Targets are Clear
•Training Support Plan Implemented
Due Diligence
•Operating Partner
•100 Day Plan Built
Hire CEO (1-3 Mos)
•Recruiting Fee
•Base Salary+ Benefits
•50-100% Bonus
•5-7% Equity
Assess (2-3 mos)
•CEO Evaluates Team
•Looks at Leadership
•Hires new People
Strategy (6 mos)
•Strategy
•Operational Assessment
•Customer Retention
Operational
Procedures (12 mos)
•Operational Alignment
•Systems decisions
•Process decisions
Speed and Management Certainty = $
Traditional Model <$
Months 1 3 4 5 6 7 8 9 10 11 12+
H O M E P L A T E
Wheelhouse

15. H O M E P L A T E
Wheelhouse
Contact Information
Wheelhouse-LLC
131 Third Avenue N, Suite 203
Franklin, TN 37064
email: lgarrad@wheelhouse-llc.com
Phone: 615.567.4200