1. INTUNE
Music
Magazine
Evaluation

2. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

3. Before producing my
magazine I spent a long
time looking at and
analysing existing music
magazines that are
already on the market
and selling to the general
public. This helped me to
not only gain knowledge
of the basic material
needed to create a
successful magazine that
features content that will
sell, but also how to set
out each page’s layout,
with the use of effective
colour schemes and
images.

4. Throughout my magazine I followed simple
conventions that you would find in any magazine, no
matter whether it’s one on music, fashion or even
babies. This included;
-ensuring there was a header on every page,
-having at least one image on every page and
-creating each individual page to be attractive to the
products target audience.
Following the very common convention of using big,
bold, shocking text for the title, whilst also making
the title colour red, I was ensuring that my product
would appear as if it was already on the same
standard of professionalism as the existing ones.
However, I did challenge this convention slightly by
putting the title of my magazine ‘inTUNE’ in the top,
right hand corner of the front cover, instead of in the
top left hand corner like all the magazines I
researched had.
The convention of using one large image on the front
cover, I used. I then connected this with my double
page spread by having the image of the artist whom
was the main article, which was the content of my
double page spread.

5. To ensure I followed several conventions from real media products to create a very realistic, relatable product I
also chose to use the same fonts and colour schemes throughout. My main four colours used for the magazine
were red, black, white and grey. In spite of this, as with the front cover title idea, I decided to try and develop
and improve the idea of the use of colour schemes and slightly altered the colours used for my double page
spread. I chose to incorporate the colour pink, instead of the use of red, with this article as I felt it fitted better
with the article topic (‘a day in the life of Sophie Grace’- a young rock chick superstar who is known for wearing a
lot of pink) and also brought more colour to the production, which some magazines I looked at avoided.
By following regular conventions of real media products I was enabling my magazine to be instantly likeable and
reassuring to potential consumers that would find comfort from it being similar to existing product. By then
adding my own spin on some of the conventions, developing them in a way in which made them even more
attractive, I was bringing a ‘new and improved’ looking magazine, which would attract the modern day society.

6. How does your media
product represent particular
social groups?

7. I aimed for my magazine to cover as broad a
variety of social groups as possible, to try and
prevent singling out particular classes and
units of the general public. By producing
articles on information and artists from a
wide range of musical genres it meant that I
could ensure there was something to interest
everyone, in each issue. Also by looking at
music from all centuries, past and present, I
was enabling older generations to reminisce
and muse over songs from their youth, which
other magazines do not offer, making mine
appeal to a bigger prospective audience. In
the particular issue I have created the main
focus of that month was a new young female
singer, Sophie Grace, who would
predominantly attract the younger
generation, 14 to 17 year olds, with the
majority also being female. This would mean
that for each particular month and with each
issue will come a core, focused social group
that would cover the most part of the overall
consumers for that issue, dependant on what
or who are the main focus, on the cover and
inside by the use of articles.

8. At just £2.50 an issue, I had
managed to create a price
that was not only affordable
for all classes of people, but
was also great value for
money. With it being such an
extensive magazine, with
lots of pages and articles and
lots of information, offers
and competitions, the
consumer would expect to
pay a much higher cost than
£2.50, therefore being
affordable for anyone, no
matter their background or
affluence.

9. What kind of media institution
might distribute your media
product and why?

10. Some would say that publishing companies can make or break a magazine, dependant
on who they know and how much experience they have. This is why it is important for
me to ensure I pick a suitable publisher for my product.
Formerly known as International Publishing Company UK Ltd, IPC media is one of the
UK’s leading consumer magazine publishers so would be an ideal publisher for a
publication like mine. I would also pick these producers as they have a lot of
experience dealing with magazines, already publishing top music magazine NME. This
may also even help bring links between my publication and NME, making my brand
stronger and encouraging consumers of NME to look at purchasing inTUNE also.

11. Who would be the audience
for your media product?

12. The typical consumer for my
magazine would either still be a
student in education
(compulsory and higher) or be
employed. Those in education
may also have a part time job
and pay for the magazine
themselves.
My target audience would be both males and
females ranging from the ages of 14 to 25,
however this does not mean to say people
younger or older than this may not also wish to
purchase the magazine. The typical person to
purchase my product would be someone who not
only enjoys listening to music but also takes an
active interest in finding out more about and
broadening their knowledge on things such as
music artists, events such as concerts and festivals
and songs-old, new, and soon to be released.

13. How did you attract/address
your audience?

14. As my audience would all be already interested in music, artists and events, it was not too difficult
to attract them to my magazine. By creating articles for all different sorts of music interest I was
easily addressing every potential consumer in each issue. The use of bright colours and large clear
images also helped capture the attention the magazine and initially draw their eye to it first when
browsing though many. The offer of competitions that are free to enter is an extra added bonus,
from the consumer’s point of view, as these opportunities come with the price of the magazine,
with nothing more to spend. The use of colloquial language throughout my magazine makes it
much more personal and relatable for a reader, bringing comfort and enjoyment to them without
making even the least music-knowledgeable person feel awkward or embarrassed.

15. What have you learnt about
technologies from the process
of constructing this product?

16. Producing my magazine, inTUNE, has not
only expanded my knowledge of the
music industry immensely, but has given
me new skills, and developed some I
previously possessed, with technology. I
now have a great knowledge of the
computer software Photoshop. I have
learnt how simple software such as this
can be used to create complex,
professional looking productions, such as
the magazine I created.
I have also learnt the
importance of technology
for not only the creation of
such products, with the use
of computers and printers
for example, but also for the
research that needs to be
undertaken before creating
it. The internet is a prime
example of this, with it
offering information on
anything you wish to learn
about or discover.

17. Looking back at your
preliminary task, what do you
feel you have learnt in the
progression from it to the full
product?

18. I feel my knowledge and skills have improved greatly since when I
undertook the preliminary task at the beginning of the course.
During the development of the preliminary task I was able to
acknowledge ways in which I could improve my product and what
skills to take forward with me for my music magazine and what to
avoid trying again. From looking over my preliminary task I realised
that I would need to make bigger, bolder statements with both the
text I put on my pages and the pictures I use. From not having a great
expertise or familiarity with the music industry or magazine industry
I learnt the importance of research and planning. By obtaining
wisdom and understanding of particular aspects of both diligences
before starting the process of actually producing my magazine, I was
more advantaged, compared to with the preliminary task where I
rushed my research and attempted to go straight into just doing the
magazine. I also learnt that, like with all large pieces of work, by
planning the layout of each page before creating it I set myself
guidelines to follow and was also able to set targets for completion.