International Business Environments and Operations 16th Global Edition test b...
Trends Affecting Tech Pr Santa Clara University
1. Trends affecting Tech PR
(and not just that)
A talk with Luca Penati
Managing Director, Global Technology Practice
Ogilvy Public Relations Worldwide
Santa Clara University - 4 May 2009
2. Our world as we know
it is changing fast, and
it’s not just the
recession
3. Most of us are
going through
the same thing:
a mix of anxiety
and excitement…
16. Social media
Blogs
is rising in all
Social Networks Social
Bookmarks
the markets.
Podcasts
Video Sharing
User
Reviews Rating
Systems
Collaborative Wikis
Ranking