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Shop Till You Drop

     LaTashaGrunden
 Crash Course on Creativity
The List
•   Macy’s
•   Ikea
•   Bed Bath and Beyond
•   Laundromat
•   Baked by Melissa
•   Bag Man
I’m No Dummy
Stores get you lost on purpose
          Maze like layouts
Get You Hooked
• Cute products keep me interested
Baked by Melissa
• This was a walk through cupcake place.
• There was NO WHERE to eat your cupcakes
• No option for bigger cupcakes-they were all mini
Baked by Melissa
• Small and Convenient
• Made me feel like I wasn’t wanted though-Get in get
  out
• “Fast Food” cupcakes
Well Lookie There
• Interesting insights I
  found was the escalator
  for the shopping carts
  at Bed Bath and Beyond

• The Laundromat had
  these handy cards to
  load your money on-
  bye bye quarters!
Not happy
• Macy’s- the only
  thing that was cool
  was the old
  escalators that they
  still had
• No one asked if I
  needed help
Not Happy
     • Actually no one
       talked to me at all
     • I went up ALL 8
       floors!!
     • The only way to go
       up a floor was to go
       through the one
       you were on
Not Happy
• The Bag Man did have GREAT deals but
  EVERYONE in there kept asking me if I needed
  help and were way too pushy
• They watched me like a hawk like I was going
  to steal something
• I just wanted to leave. Wasn’t worth hunting
  for deals
What would I change?
• Baked by Melissa needs at least stand up
  tables-no chairs needed. What if its raining…
  I’d have a soggy cupcake
• Macy’s- layout is too spread out so getting
  help isnt at your hand
• Bag Man- Stop hounding the customers and
  organize a little better
You get an A+
• Open door or have the door be opened by
  doorman
• Tall open ceilings
• Organized and clean shopping
• Friendly helpful employees
• Make a place feel like “home”

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Shopping Insights on Layout, Customer Service and Convenience

  • 1. Shop Till You Drop LaTashaGrunden Crash Course on Creativity
  • 2. The List • Macy’s • Ikea • Bed Bath and Beyond • Laundromat • Baked by Melissa • Bag Man
  • 3. I’m No Dummy Stores get you lost on purpose Maze like layouts
  • 4. Get You Hooked • Cute products keep me interested
  • 5. Baked by Melissa • This was a walk through cupcake place. • There was NO WHERE to eat your cupcakes • No option for bigger cupcakes-they were all mini
  • 6. Baked by Melissa • Small and Convenient • Made me feel like I wasn’t wanted though-Get in get out • “Fast Food” cupcakes
  • 7. Well Lookie There • Interesting insights I found was the escalator for the shopping carts at Bed Bath and Beyond • The Laundromat had these handy cards to load your money on- bye bye quarters!
  • 8. Not happy • Macy’s- the only thing that was cool was the old escalators that they still had • No one asked if I needed help
  • 9. Not Happy • Actually no one talked to me at all • I went up ALL 8 floors!! • The only way to go up a floor was to go through the one you were on
  • 10. Not Happy • The Bag Man did have GREAT deals but EVERYONE in there kept asking me if I needed help and were way too pushy • They watched me like a hawk like I was going to steal something • I just wanted to leave. Wasn’t worth hunting for deals
  • 11. What would I change? • Baked by Melissa needs at least stand up tables-no chairs needed. What if its raining… I’d have a soggy cupcake • Macy’s- layout is too spread out so getting help isnt at your hand • Bag Man- Stop hounding the customers and organize a little better
  • 12. You get an A+ • Open door or have the door be opened by doorman • Tall open ceilings • Organized and clean shopping • Friendly helpful employees • Make a place feel like “home”