Faith Dawes, senior media officer, The Children's Society Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. What I've learned about
exclusives
Faith Dawes – The Children's Society

2. This was not the plan
When exclusives don't deliver

3. • Where's my story?
• What have you done to my
story?
• Why make such a strong
story exclusive?

4. When it works
Sometimes an exclusive is exactly what you need

5. • Tailor made for an outlet and
section
• Case-study led, sensitive story
• Semi-exclusive e.g. tabloid and
broadsheet
• Teaser story

6. Top tips
What I've learned

7. • The right tool for the right job
• Know your outlets
• Listen to what the media want
• Don't give in to overtures
• Manage internal expectations

8. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

9. Offering exclusives
to journalists
29 March 2018
London
#charityPR