6. Pull quote as the title – immediately attracts the audience. A large image to engage the audience and break up the large amounts of text. Pull quote – the reader can see at a glimpse the tone of the article. A sentence to allow the reader to get a real understanding of the article before reading it. First letter of the first word is larger and in bold – eye catching. Additional images to break up the text and the readers enjoy them as it adds extra information that can’t always be portrayed in text.