3. In the process of designing the logo I
tried using a site, one was,
Logoservices.com this allowed you to
select a basic logo and edit as desired
With this idea I aimed at a
simplistic, to the point design
that had a memroable form.
Using black and orange I feel
kept the design clean and
simplistic, the two colours
worked well together and are
actual colours of fire making a
visual link between the title and
4. Although I had experimented and designed a potential logo, this site charged for the use of
it so I worked with photoshop and downloaded this image
5. Working with Photoshop
I then began adding in the text and
playing with fonts, font colors and styles
Exploring lighting effects allowed me
to highlight certain areas of the image
and text, here I have thrown emphasis
on the text as the image stands out
quite powerfully.
6. In changing the colours of the image I played with the colour range and levels which
allowed me to emphasize some colors more than other for example, the green.
However we came to the conclusion that this was to distracting and we lost the link
between the colors used and the text ‘ fire’
7. As we could not get the right balance with
the colour image and did not want it to
appear tacky we converted to black and
white. One reason for this is that our film
is in black and white so it will give flow
and add to the visuals. The use of black
and white is to the point meaning the
logo will be more memorable
Adjusting, shadow and highlights
