SlideShare a Scribd company logo
1 of 18
TO
WHAT
YOU’LL
LEARN• DEFINITION OF DIGITAL
MARKETING
• HOW TO DO DIGITAL
MARKETING
THAT’ SIT?
/gulmohammad
gulmd
Getting found online
What is digital marketing?
Why are people going
online?
 Shopping
 Social Sites
 Question
 Help
 Information
Meeting attendants
Business contacts
General information (maybe about you…)
New employees
Available jobs
Why are people going online?
 Website design (user experience)
 Search engine optimization
(SEO) *
 Pay per click (PPC) *
 Social media marketing (SMM) *
 Email marketing
 Display advertising (banner ads)
 Affiliate marketing
 Content marketing
 Online reputation management
(ORM)
What does digital marketing consist of?
SEARCH
MARKETING
= SEO+SEA
ENGINE
/gulmohammad
gulmd
SEM
SEO
SEA
WhatAreTheseTerms?
/gulmohammad
gulmd
PPC
• What is Social media marketing (SMM)?
• What is Social media marketing (SMM)?
#
E-MAIL
MARKETING
EMAIL MARKETING
CONTENT MARKETING
#4
/gulmohammad
gulmd
AFFILIATE MARKETING
#
Affiliate marketing is a type of performance-based marketing in
which a business rewards one or more affiliates for each visitor
or customer brought by the affiliate's own marketing efforts.
AFFILIATE MARKETING
Reputation management (sometimes referred to as rep
management, online reputation management or ORM) is the
practice of attempting to shape public perception of a person or
organization by influencing online information about that entity.
Reputation management campaigns may be conducted to
increase the visibility of positive opinions or to decrease the
visibility of negative opinions.
#6
about.me/gulmohammad
linkedin.com/in/gulmd
facebook.com/ahamchouhdry
twitter.com/gulmd5545
independent.academia.edu/GulMohammad6
instagram.com/gulmd5545
quora.com/Gul-Mohd
Connect to me

More Related Content

What's hot

Quick Book - Matt Swain Marketing & Creative
Quick Book - Matt Swain Marketing & CreativeQuick Book - Matt Swain Marketing & Creative
Quick Book - Matt Swain Marketing & Creativemattheweswain
 
Corporate Marketing Overview
Corporate Marketing OverviewCorporate Marketing Overview
Corporate Marketing Overviewbillskow
 
Tradersball's profile
Tradersball's profileTradersball's profile
Tradersball's profileTradersball
 
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...Gary Franklin
 
Want to expand your reach (1)
Want to expand your reach  (1)Want to expand your reach  (1)
Want to expand your reach (1)Akanksha Verma
 
Brian currin business building workshop may 2012
Brian currin business building workshop may 2012Brian currin business building workshop may 2012
Brian currin business building workshop may 2012Brian Currin
 
Ann Arbor Marketing & Advertising Agency
Ann Arbor Marketing & Advertising AgencyAnn Arbor Marketing & Advertising Agency
Ann Arbor Marketing & Advertising AgencyMarketingsupply
 
10may18 marketing agencies in miami
10may18 marketing agencies in miami10may18 marketing agencies in miami
10may18 marketing agencies in miamiMSalesLeads
 
Ishan Garg- Portfolio
Ishan Garg- PortfolioIshan Garg- Portfolio
Ishan Garg- PortfolioIshan Garg
 
MarketUp Capabilities
MarketUp CapabilitiesMarketUp Capabilities
MarketUp CapabilitiesMarketUP, LLC
 

What's hot (16)

Marketing Survival Workshop - Sneak Peak
Marketing Survival Workshop - Sneak PeakMarketing Survival Workshop - Sneak Peak
Marketing Survival Workshop - Sneak Peak
 
Quick Book - Matt Swain Marketing & Creative
Quick Book - Matt Swain Marketing & CreativeQuick Book - Matt Swain Marketing & Creative
Quick Book - Matt Swain Marketing & Creative
 
Corporate Marketing Overview
Corporate Marketing OverviewCorporate Marketing Overview
Corporate Marketing Overview
 
Tradersball's profile
Tradersball's profileTradersball's profile
Tradersball's profile
 
Corporate marketing
Corporate marketingCorporate marketing
Corporate marketing
 
dm
dmdm
dm
 
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
 
Want to expand your reach (1)
Want to expand your reach  (1)Want to expand your reach  (1)
Want to expand your reach (1)
 
Brian currin business building workshop may 2012
Brian currin business building workshop may 2012Brian currin business building workshop may 2012
Brian currin business building workshop may 2012
 
Ann Arbor Marketing & Advertising Agency
Ann Arbor Marketing & Advertising AgencyAnn Arbor Marketing & Advertising Agency
Ann Arbor Marketing & Advertising Agency
 
10may18 marketing agencies in miami
10may18 marketing agencies in miami10may18 marketing agencies in miami
10may18 marketing agencies in miami
 
Ishan Garg- Portfolio
Ishan Garg- PortfolioIshan Garg- Portfolio
Ishan Garg- Portfolio
 
Pay Per Lead
Pay Per LeadPay Per Lead
Pay Per Lead
 
Launchmob june 2015.key
Launchmob june 2015.keyLaunchmob june 2015.key
Launchmob june 2015.key
 
Quay Marketing
Quay MarketingQuay Marketing
Quay Marketing
 
MarketUp Capabilities
MarketUp CapabilitiesMarketUp Capabilities
MarketUp Capabilities
 

Viewers also liked

игра в крестики нолики
игра в крестики ноликиигра в крестики нолики
игра в крестики ноликиirinadmitruk
 
DF1 - BD - Baranov - Mining Large Datasets with Apache Spark
DF1 - BD - Baranov - Mining Large Datasets with Apache SparkDF1 - BD - Baranov - Mining Large Datasets with Apache Spark
DF1 - BD - Baranov - Mining Large Datasets with Apache SparkMoscowDataFest
 
Standard presentation display screen
Standard presentation display screenStandard presentation display screen
Standard presentation display screenDarren Bradley
 
My Presentation
My PresentationMy Presentation
My Presentationike23
 
Videoconference on Holiday
Videoconference on HolidayVideoconference on Holiday
Videoconference on HolidayGrazyna
 
What to Look for When you Want to Invest in a Company by Geoffrey Byruch
What to Look for When you Want to Invest in a Company by Geoffrey ByruchWhat to Look for When you Want to Invest in a Company by Geoffrey Byruch
What to Look for When you Want to Invest in a Company by Geoffrey ByruchGeoffrey Byruch
 
Clahrc ps cmeeting_21st_sept2015_spacer_project_kp
Clahrc ps cmeeting_21st_sept2015_spacer_project_kpClahrc ps cmeeting_21st_sept2015_spacer_project_kp
Clahrc ps cmeeting_21st_sept2015_spacer_project_kpNIHR CLAHRC West Midlands
 
Paulette Shuttleworth CV - 21.09.15 (LinkedIn)
Paulette Shuttleworth CV - 21.09.15 (LinkedIn)Paulette Shuttleworth CV - 21.09.15 (LinkedIn)
Paulette Shuttleworth CV - 21.09.15 (LinkedIn)Paulette Shuttleworth
 
About me presentation
About me presentationAbout me presentation
About me presentationCarson25
 
MDMF DPGI Presentation
MDMF DPGI PresentationMDMF DPGI Presentation
MDMF DPGI PresentationJanet Wetter
 
FASD and Justice Report Phase Two
FASD and Justice Report Phase TwoFASD and Justice Report Phase Two
FASD and Justice Report Phase TwoSheila Burns
 
Vol 4, Issue 2 - 03-05-15
Vol 4, Issue 2 - 03-05-15Vol 4, Issue 2 - 03-05-15
Vol 4, Issue 2 - 03-05-15Daniel Gans
 
20150717074539 《女娲补天》ppt
20150717074539 《女娲补天》ppt20150717074539 《女娲补天》ppt
20150717074539 《女娲补天》pptMc Ng
 

Viewers also liked (16)

игра в крестики нолики
игра в крестики ноликиигра в крестики нолики
игра в крестики нолики
 
DF1 - BD - Baranov - Mining Large Datasets with Apache Spark
DF1 - BD - Baranov - Mining Large Datasets with Apache SparkDF1 - BD - Baranov - Mining Large Datasets with Apache Spark
DF1 - BD - Baranov - Mining Large Datasets with Apache Spark
 
Standard presentation display screen
Standard presentation display screenStandard presentation display screen
Standard presentation display screen
 
My Presentation
My PresentationMy Presentation
My Presentation
 
Videoconference on Holiday
Videoconference on HolidayVideoconference on Holiday
Videoconference on Holiday
 
What to Look for When you Want to Invest in a Company by Geoffrey Byruch
What to Look for When you Want to Invest in a Company by Geoffrey ByruchWhat to Look for When you Want to Invest in a Company by Geoffrey Byruch
What to Look for When you Want to Invest in a Company by Geoffrey Byruch
 
Peace Day
Peace DayPeace Day
Peace Day
 
Clahrc ps cmeeting_21st_sept2015_spacer_project_kp
Clahrc ps cmeeting_21st_sept2015_spacer_project_kpClahrc ps cmeeting_21st_sept2015_spacer_project_kp
Clahrc ps cmeeting_21st_sept2015_spacer_project_kp
 
Paulette Shuttleworth CV - 21.09.15 (LinkedIn)
Paulette Shuttleworth CV - 21.09.15 (LinkedIn)Paulette Shuttleworth CV - 21.09.15 (LinkedIn)
Paulette Shuttleworth CV - 21.09.15 (LinkedIn)
 
About me presentation
About me presentationAbout me presentation
About me presentation
 
MDMF DPGI Presentation
MDMF DPGI PresentationMDMF DPGI Presentation
MDMF DPGI Presentation
 
News A 37 2015
News A 37 2015News A 37 2015
News A 37 2015
 
FASD and Justice Report Phase Two
FASD and Justice Report Phase TwoFASD and Justice Report Phase Two
FASD and Justice Report Phase Two
 
COMPANY PROJECT
COMPANY PROJECTCOMPANY PROJECT
COMPANY PROJECT
 
Vol 4, Issue 2 - 03-05-15
Vol 4, Issue 2 - 03-05-15Vol 4, Issue 2 - 03-05-15
Vol 4, Issue 2 - 03-05-15
 
20150717074539 《女娲补天》ppt
20150717074539 《女娲补天》ppt20150717074539 《女娲补天》ppt
20150717074539 《女娲补天》ppt
 

Similar to Gul digital marketing

Digital Marketing Demo
Digital Marketing DemoDigital Marketing Demo
Digital Marketing DemoShraddhaGurav7
 
VISION_DIG (1).pptx
VISION_DIG (1).pptxVISION_DIG (1).pptx
VISION_DIG (1).pptxrupaliakhute
 
Digital marketing revolution: Real or Virtual
Digital marketing revolution: Real or VirtualDigital marketing revolution: Real or Virtual
Digital marketing revolution: Real or VirtualApeksha Warambhe
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overviewDr Kamini Mehta
 
Digital Marketing Service In Mumbai
Digital Marketing Service In MumbaiDigital Marketing Service In Mumbai
Digital Marketing Service In MumbaiMK WEB SOLUTIONS
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overviewVijay Bhoya
 
Search Media
Search MediaSearch Media
Search MediaAsma Ch
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingAsma Ch
 
PPC Mangement
PPC MangementPPC Mangement
PPC MangementAsma Ch
 
Ascii digital marketing Profile
Ascii digital marketing ProfileAscii digital marketing Profile
Ascii digital marketing ProfileASCII Services
 
Inventive Networks - Digital Marketing Overview
Inventive Networks - Digital Marketing OverviewInventive Networks - Digital Marketing Overview
Inventive Networks - Digital Marketing OverviewRanjith Kumar
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overviewgreenboxdigital1
 

Similar to Gul digital marketing (20)

Digital Marketing Demo
Digital Marketing DemoDigital Marketing Demo
Digital Marketing Demo
 
Vision dig
Vision digVision dig
Vision dig
 
VISION_DIG.pptx
VISION_DIG.pptxVISION_DIG.pptx
VISION_DIG.pptx
 
VISION_DIG.pptx
VISION_DIG.pptxVISION_DIG.pptx
VISION_DIG.pptx
 
VISION_DIG.pptx
VISION_DIG.pptxVISION_DIG.pptx
VISION_DIG.pptx
 
VISION_DIG (2).pptx
VISION_DIG (2).pptxVISION_DIG (2).pptx
VISION_DIG (2).pptx
 
VISION_DIG (1).pptx
VISION_DIG (1).pptxVISION_DIG (1).pptx
VISION_DIG (1).pptx
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Digital marketing revolution: Real or Virtual
Digital marketing revolution: Real or VirtualDigital marketing revolution: Real or Virtual
Digital marketing revolution: Real or Virtual
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overview
 
Digital Marketing Service In Mumbai
Digital Marketing Service In MumbaiDigital Marketing Service In Mumbai
Digital Marketing Service In Mumbai
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overview
 
Search Media
Search MediaSearch Media
Search Media
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
PPC Mangement
PPC MangementPPC Mangement
PPC Mangement
 
Ascii digital marketing Profile
Ascii digital marketing ProfileAscii digital marketing Profile
Ascii digital marketing Profile
 
Inventive Networks - Digital Marketing Overview
Inventive Networks - Digital Marketing OverviewInventive Networks - Digital Marketing Overview
Inventive Networks - Digital Marketing Overview
 
Ecs training proposal
Ecs training proposalEcs training proposal
Ecs training proposal
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overview
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overview
 

Recently uploaded

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 

Recently uploaded (20)

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 

Gul digital marketing