• Four college girls have heard an urban myth that a demonic
possession curses anyone who enters the woods, and that they have
never lived to tell the tale.
• The girls refuse to believe the rumours and decide to find out
• When exploring the woods the girls start to see and experience weird
and mysterious happenings.
• They hear voices coming from the forest.
• The demon begins to curse the four girls.
Main characters- Fiona, Louise, Abbie and Suebera.
The girls are all friends that attend the same college.
Louise- Calm associate.
Fiona- Non believer in curse.
Suebera- Female victim- targeted by demon.
Abbie- Mentally disturbed by curse.
Our key influences are Paranormal activity and The Blair witch project. Both films include a
lot of handheld camera shots as well as still shots.
The films both show the characters own experience with the demon which is documented on
a handheld camera.
This gives more of a realistic and believable storyline.
The Blair Witch project is set in a large forest which influenced our choice for our horror
We felt the woods was the most suitable place to set our horror film as we plan on using the
outside surroundings to create a spooky and intense atmosphere.
We have used Paranormal Activity for inspiration for our plot. Using the idea of a demon
taking over the human mind we plan on recreating a disturbed storyline.
The films use a lot of short duration shots that help to keep the audience interested
The fast flash shots also help to create tension and suspense.
Existing marketing strategies for Paranormal Activity
Social listening- through market research into
popular topics at the moment.
Word of mouth marketing- recommendations to
Sharing information- globally recognized through
the help of social media.
Facebook, Twitter, Myspace, YouTube.
• Low budget film marketing- used for Paranormal
Activity. This strategy allows the consumers to
drive the buzz for the film, it lets them promote it by
themselves without the help of large distributing
The target audience for our horror film is
teenagers aged between 15-20 year olds.
55% of 15-24 years olds watch horror films
which makes teenagers an obvious choice for
our target audience.
Through research we found that women have
more of an interest in the horror films than
men only by 2%.
Middle class citizens are more attracted to
the horror genre. The image to the right
shows a chart of the audience score for
paranormal activity and also shows what
ages scored what.