Reference pp. 87-88 in Ch. 4 of  Managing Innovation and Entrepreneurship. Competitive advantage, according to Hisrich and Kearney (2014), requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.   Select  an organization  other than  those listed above (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014). Write  a 700- to 1,050-word paper in which you analyze how the selected organization is meeting the concepts of competitive advantages as outlined in Hisrich and Kearney (2014), on pp. 87-88. Be sure to include information about the following:  The organizational leadership philosophy on innovation Activities the organization is actively engaged in to sustain competitive advantage within its industry R&D initiatives the organization is involved in for long-term competitive advantage Format  your paper consistent with APA guidelines. .

1. Reference
pp. 87-88 in Ch. 4 of
Managing Innovation and Entrepreneurship.
Competitive advantage, according to Hisrich and Kearney
(2014), requires organizations to engage in six processes to
maintain innovation. Organizations like Google™, Amazon,
Apple®, Android, Facebook®, Siri®, Virgin Group®,
Microsoft®, and eBay® have done this successfully.
Select
an organization
other than
those listed above (Google™, Amazon, Apple®, Android,
Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to
explore competitive advantage and the six processes to maintain
innovation discussed in Hisrich and Kearney (2014).
Write
a 700- to 1,050-word paper in which you analyze how the
selected organization is meeting the concepts of competitive
advantages as outlined in Hisrich and Kearney (2014), on pp.
87-88. Be sure to include information about the following:
The organizational leadership philosophy on innovation
Activities the organization is actively engaged in to sustain
competitive advantage within its industry
R&D initiatives the organization is involved in for long-term
competitive advantage

2. Format
your paper consistent with APA guidelines.