Resource:  Page 69 of  Managing Innovation and Entrepreneurship , Ch. 4 Competitive advantage according to Hisrich and Kearney (2014) requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple ® , Android, Facebook ® , Siri ® , Virgin Group ® , Microsoft ® , and eBay ®  have done this successfully.    Select  an organization  other than  those listed above (Google™, Amazon, Apple ® , Android, Facebook ® , Siri ® , Virgin Group ® , Microsoft ®,  and eBay ® ) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014). Write  a 700- to 1,050-word paper in which you analyze how the selected organization is meeting the concepts of Competitive Advantages as outlined in Hisrich and Kearney (2014), on page 69. Be sure to include information about the following:  The organizational leadership philosophy on innovation. Activities the organization is actively engaged in to sustain competitive advantage within its industry. R&D initiatives the organization is involved in for long-term competitive advantage. Format  your paper consistent with APA guidelines. ...

1. Resource:
Page 69 of
Managing Innovation and Entrepreneurship
, Ch. 4
Competitive advantage according to Hisrich and Kearney (2014)
requires organizations to engage in six processes to maintain
innovation. Organizations like Google™, Amazon, Apple
®
, Android, Facebook
®
, Siri
®
, Virgin Group
®
, Microsoft
®
, and eBay
®
have done this successfully.
Select
an organization
other than
those listed above (Google™, Amazon, Apple
®
, Android, Facebook
®
, Siri
®
, Virgin Group
®
, Microsoft
®,
and eBay
®
) to explore competitive advantage and the six processes to

2. maintain innovation discussed in Hisrich and Kearney (2014).
Write
a 700- to 1,050-word paper in which you analyze how the
selected organization is meeting the concepts of Competitive
Advantages as outlined in Hisrich and Kearney (2014), on page
69. Be sure to include information about the following:
The organizational leadership philosophy on innovation.
Activities the organization is actively engaged in to sustain
competitive advantage within its industry.
R&D initiatives the organization is involved in for long-term
competitive advantage.
Format
your paper consistent with APA guidelines.