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Max Payne
By Claire & Rojiar
Development
• Developed by the Rockstar Vancouver division
• Max Payne is notable for its use of quot;bullet
  timequot; in action sequences.
• Released in 2001 for Microsoft Windows
• Released in 2002 for Xbox, PlayStation 2, and
  Apple Macintosh
Marketing




The cover art uses only a
few colours to keep it
simplistic. The colour red
suggests that there will be      This is a print screen from the game trailer. This
violence in the game, as         suggests crime and rebelling against the law.
well as the police tape          The trailer also gives the impression of role
across the centre. The           playing.
consumer can tell that it
will be an action gunplay
game due to the gun in the
main picture,
Website
• The official website for the game is
  www.rockstargames.com/maxpayne
• On the website, there are various clickable options, such as:
  features, developer, overview and gallery
• The website presents the age rating and has logos of the
  consoles and sponsors of the game.
Distribution
• Max Payne was released on Xbox, Playstation 2 and Apple
  Mac and was made available to all good retailers.
• Trailers were available on youtube and TV.
Reviews
• “It's an outstanding and original action game that's not just
  different from all other shooters to date, but also in many
  ways superior.” – gamespot.com
• Max Payne received very positive reviews from critics and was
  praised for its exciting gunplay and use of noir storytelling
  devices. The target audience is mainly male aged 15 and
  above.

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Case Study-Max Payne by Roj & Claire

  • 2. Development • Developed by the Rockstar Vancouver division • Max Payne is notable for its use of quot;bullet timequot; in action sequences. • Released in 2001 for Microsoft Windows • Released in 2002 for Xbox, PlayStation 2, and Apple Macintosh
  • 3. Marketing The cover art uses only a few colours to keep it simplistic. The colour red suggests that there will be This is a print screen from the game trailer. This violence in the game, as suggests crime and rebelling against the law. well as the police tape The trailer also gives the impression of role across the centre. The playing. consumer can tell that it will be an action gunplay game due to the gun in the main picture,
  • 4. Website • The official website for the game is www.rockstargames.com/maxpayne • On the website, there are various clickable options, such as: features, developer, overview and gallery • The website presents the age rating and has logos of the consoles and sponsors of the game.
  • 5. Distribution • Max Payne was released on Xbox, Playstation 2 and Apple Mac and was made available to all good retailers. • Trailers were available on youtube and TV.
  • 6. Reviews • “It's an outstanding and original action game that's not just different from all other shooters to date, but also in many ways superior.” – gamespot.com • Max Payne received very positive reviews from critics and was praised for its exciting gunplay and use of noir storytelling devices. The target audience is mainly male aged 15 and above.