How do we change the stories we tell ourselves about the future? In this keynote presentation, futurist and experience designer Trevor Haldenby explores how transmedia storytelling, pervasive gaming, and bottom-up cultures of creativity are transforming how we engage with the world of tomorrow.

1. Bringing the
Future to Life
Trevor Haldenby, CEO + Futurist
The Mission Business Inc.
@trevver @themissionbiz

2. INSTITUTIONALSTARTUP
STRATEGIC INNOVATION
DIGITAL STORYTELLING

3. What does
“The Future”
mean to You?

4. “It is our future in
which we will find
our greatness.”
-Pierre Trudeau

5. “The future is a fever,
where it’s hot…
but I’m always cold.”
-Kidstreet

6. “The future is already
here, it’s just not very
evenly distributed.”
-William Gibson

7. A Brief History
of the Future

13. Photo by Robert Olsen
(CC BY-NC-ND 2.0)
Fractal by Romero Schmidtke
(CC BY-NC-ND 3.0)

14. Trends
Drivers of Change

15. Social
Technological
Economic
Environmental
Political

16. The Future is a Story

17. We’ve always used new media and technologies
to tell new kinds of stories.

20. by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

21. Public Domain: NHGRI: www.genome.gov/sequencingcosts

24. Public Domain: Department of Defense Trinity nuclear test, July 1945

25. Public Domain: Department of Defense Gravitational Experiment, August 1967

26. NASA Ames Research Center

27. 20131986

31. Jessica’s five-year-old daughter Chan is in the other
room, screaming in broken Mandarin at the Paint-Like-Me
app on her tablet as it struggles to customize thousands
of open-content art history lessons into one just right
for her. NuLook picks up on the tantrum, briefly confused
by the presence of another language, and instantly
switches the interface on Jessica’s phone into a swirl of
Chinese characters. Jessica sighs. These new tools of
design may be inclusive, but they can be frustrating as
hell when your kid is a different kind of artistic genius
(in a different language) every three months. And this is
only the beginning. In an era of open- source education,
Chan’s curricula and diploma are as likely to be
influenced by her family members, future global
competitors, and Global Happiness Index score as by grades
on her final exams...
Written Scenarios
What might happen in the future?

32. Photo by pauliki (CC BY-NC-ND 3.0)

43. "This is not science fiction,
it's science eventuality."
- Steven Spielberg
Jurassic Park Production Notes

52. Courtesy of NakedCosmonaut, CalTech.

55. Elements of a Design Mindset

60. Trends in Storytelling and Engagement
Spreadability
Continuity
Extractability
Worldbuilding
Seriality
Subjectivity
Performance
Core Concepts of Transmedia
from Henry Jenkins
Drillability
Multiplicity
Immersion

61. 1. Build a story world, not an isolated narrative.
2. Spread your story across media people love.
3. Engage audiences as curators and co-creators.
Best Practices for Engagement from Hollywood

62. Tell a story about the future that
exists throughout the everyday life of
your audience / stakeholders.
Tell a story about the future that is
deeply relevant, and widely integrated.
Design your story about the future
with your stakeholders, not for them!
1.
2.
3.
Adapting these Best Practices for
Telling Stories about the Future(s)
… and focus on the EXPERIENCE!

63. By Nathan Shedroff, CCA MBA Program
Licensed under Creative Commons

66. CONTROL.TAKING CARE OF YOU
FROM THE INSIDE OUT.
LIFE
CHOICE
CHANCECHANCE
SHOULD BE ABOUT

68. Meet the ByoLogyc Team

69. ByoLogyc CEO

71. Join the ranks of ByoLogyc, and
play a part in a brighter tomorrow.

72. Photos by Trevor Haldenby

73. Photos by Trevor Haldenby

74. Photos by Trevor Haldenby

77. Say hello to the BRX Virus.

79. ADVENTURE Ticket (Citizen)
POWER Ticket (SCD Agent)
ACTION Ticket (EXE Protestor)
PRIVILEGE Ticket (Board Member)

81. ByoLogyc StaffSTORY ParticipantsEXE Anarchists

82. at

84. Explore the ByoLogyc: Shadowfall Interactive Infographic:
www.byologyc.com/shadowfall

85. “The Mission Business gave
us a view not only into
what we want from our new
technologies, but why we
want it.
Nouveau vu is that feeling
you get when your brain
meets the future.”
Brian David Johnson, Intel Futurist
reviewing TMB’s Shadowfall for Computer Magazine

86. THE TIME MACHINE

87. Elements of a Design Mindset

90. Bringing the
Future to Life
Trevor Haldenby, CEO + Futurist
The Mission Business Inc.
@trevver @themissionbiz