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Content strategy and discovery

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Matt Loney
Matt Loney
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Connecting via ads is inefficient (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Ads Ecosytem leaks cash Marketing Content site/service/app Ecosystem leaks Merchant You! Content traffic SEO Discovery Traffic via search Google PageRank Search results Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
Though it does help customers find you (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Ads Marketing Merchant You! Content site/service/app Content Fulfilment SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
But Google creates its own efficiencies (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search Merchant You! Content site/service/app Content Fulfilment SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
So why shouldn't you? (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search fi c O traf Merchant SE our You! Content Y site/service/app Content Fulfilment SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
Or even better, a full content strategy (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search tr affic r SE O Merchant You You! Content site/service/app Direct traffic Content From a full Fulfilment content strategy SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
Or even better, a full content strategy (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search tr affic r SE O Merchant You You! Content site/service/app Direct traffic Content From a full Fulfilment content strategy SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i

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Content strategy and discovery

  • 1. Connecting via ads is inefficient (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Ads Ecosytem leaks cash Marketing Content site/service/app Ecosystem leaks Merchant You! Content traffic SEO Discovery Traffic via search Google PageRank Search results Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
  • 2. Though it does help customers find you (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Ads Marketing Merchant You! Content site/service/app Content Fulfilment SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
  • 3. But Google creates its own efficiencies (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search Merchant You! Content site/service/app Content Fulfilment SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
  • 4. So why shouldn't you? (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search fi c O traf Merchant SE our You! Content Y site/service/app Content Fulfilment SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
  • 5. Or even better, a full content strategy (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search tr affic r SE O Merchant You You! Content site/service/app Direct traffic Content From a full Fulfilment content strategy SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i
  • 6. Or even better, a full content strategy (eg. Adwords) (eg. AdSense) Demand Side Supply side Ad revenue SEM budget Ad Platform Referral Ad traffic traffic Google SEM traffic Adsense ads on Ads Marketing Google search tr affic r SE O Merchant You You! Content site/service/app Direct traffic Content From a full Fulfilment content strategy SEO Discovery Traffic via search Google PageRank Search results Spending Google Customer search Better gn hcr ae S content and Better architecture Search results $$ i