2. 1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Financials
Appendix: Earnings release 4Q14
Agenda
2
3. Company: milestones
Phase I – Rise to #1
1973 – Founded in Belo
Horizonte/MG
Late 70’s - Acquisitions in the
Northeast of Brazil
1981 – Brazilian car rental leader in
# of branches
Phase II – Expansion
1984 – Expansion strategy by
adjacencies: Franchising
1991 – Expansion strategy by
adjacencies: Seminovos
1997 – PE firm DL&J enters at a
market cap of US$ 150 mm
1997 – Expansion strategy by
adjacencies: Fleet Rental
Phase III – Reaching Scale
2005 – IPO: market cap of US$ 295
mm
2011 – Rated as investment grade by
Moody’s, Fitch and S&P in 2012
2012 – ADR level I
12/31/2014 – Market cap of about
US$3.0 bi with ADTV of US$14.0
million
1973 1982 1983 2004 2005 2014
3
4. Company: integrated business platform
Synergies:
bargaining power
cost reduction
cross selling
13,339 cars
172 locations in Brazil
64 locations in South America
37 employees
58.7% sold to final consumer
75 stores
998 employees
77,573 cars
4.3 million clients
304 locations
4,491 employees
34,312 cars
798 clients
387 employees
This integrated business platform gives Localiza flexibility and superior performance.
Based on the 4Q14 4
Car Rental Fleet Rental
SeminovosFranchising
5. 5
2014 Consolidated breakdown
R$ million
Company’s profitability comes from
Car Rental and Fleet Rental Divisions.
12%
35%
52%
35%
65%
Net Revenues
R$3,892
EBITDA
R$970
52%
15%
33%
EBIT*
R$726
R$2,018
R$1,302
R$572
R$120
R$507
R$343
R$253
R$473
*Seminovos results recorded in the Car Rental and Fleet Rental Divisions
6. 6
High fixed cost
Standard fleet
1 year cycle
High entry barriers
Gains of scale
Intensive capital
Consolidated market in
airports
Fragmented market off
airports
Support area
Reduction of
depreciation
Know How of used cars
market
Sales to the final
consumer
Low dependence on
intermediates
Supplementary
business
Important for
distribution
High profitability
Low contribution in
results
Company: Business platform divisions
Car Rental
Rents to individuals and
companies at airports
and off airport locations.
Franchising
Contributes to expand
the Localiza’s network.
Fleet Rental
Outsources fleet for 2-3
years term contracts.
Used Car Sales
Sells the used cars after
the rental and estimates
the residual values.
Low fixed cost
Customized fleet
3 years cycle
Low entry barriers
Intensive capital
7. 1,462.8
1,699.2 1,802.5 1,821.8
2010 2011 2012 2013
Rental revenues evolution
4,637.6 4,692.1 4,791.3 4,698.2
2010 2011 2012 2013
Localiza’s rental revenues at constant prices
Sector’s revenue at constant prices (ex- Localiza)
GDP 7.5% 2.7% 1.0% 2.5%
Average GDP growth: 2.7%
Source: ABLA (Brazilian Car Rental Association) and Localiza. 7
The Company grew at an average of 2.8x GDP and 19.0x the sector.
8. 8
Net car sale
revenue
R$26.21 year cycle
Car Rental Division - Financial Cycle
Per car
R$27.8
Average car price
1 2 3 4 5 6 7 8 9 10 11 12Expenses, interest and tax
Revenue
Spread
9.5p.p.
Total
1 year
R$ % R$ % R$
Net revenues 20.9 100.0% 29.0 100.0% 49.8
Costs - fixed and variable (9.4) -44.9% (9.4)
SG&A (3.4) -16.3% (2.8) -9.6% (6.2)
Net revenues of car sold 26.2 90.4% 26.2
Book value of car sold (24.8) -85.6% (24.8)
EBITDA 8.1 38.7% 1.4 4.7% 9.5
Cars Depreciation (1.3) -4.4% (1.3)
Others depreciation (0.4) -1.7% (0.2) -0.6% (0.5)
Financial expenses (1.7) -6.0% (1.7)
Taxes (2.3) -11.1% 0.5 1.9% (1.8)
Net Income (Loss) 5.4 25.9% (1.3) -4.4% 4.1
NOPAT 5.3
ROIC (it considers the effect of the average book value of the car in its useful life) 17.5%
Cost of debt after taxes 8.0%
Car Rental Seminovos
Per car soldPer operating car
9. 9
Net car sale
revenue
R$24.4
3 year cycle
Fleet Rental Division - Financial Cycle
Per car
Spread
9.5p.p.
1 2 3 4 5 6 19 20 21 22 23 24Expenses, interest and tax
Revenue
R$33.3
Average car price
Total
3 years
R$ % Seminovos % R$
Net revenues 55.7 100.0% 26.9 100.0% 82.6
Costs - fixed and variable (18.6) -33.4% (18.6)
SG&A (3.7) -6.7% (2.5) -9.3% (6.2)
Net revenues of car sold 24.4 90.7% 24.4
Book value of car sold (21.2) -78.9% (21.2)
EBITDA 33.4 60.0% 3.2 11.8% 36.6
Cars Depreciation (12.6) -46.9% (12.6)
Others depreciation (0.1) -0.2% (0.1) -0.2% (0.2)
Financial expenses (4.4) -16.3% (4.4)
Taxes (10.0) -17.9% 4.2 15.5% (5.8)
Net Income (Loss) 23.3 41.8% (9.7) -36.1% 13.6
Net Income (Loss) - per year 7.8 41.8% (3.2) -36.1% 4.5
NOPAT 5.6
ROIC (it considers the effect of the average book value of the car in its useful life) 17.5%
Cost of debt after taxes 8.0%
Per operating car
Fleet Rental Seminovos
Per car sold
10. Raising
money Buying
cars
Renting Cars Selling
Cars
Cash to renew the fleet or pay debt
$
Profitability comes from rental divisions
Competitive advantages
$
10
41 years of experience in managing assets and generating value.
11. Competitive advantages: raising money
Global Scale
National Scale
Localiza raises money with better conditions when compared to competitors.
As of December, 2014.
BBB Fitch
Baa3 Moody’s
BBB- S&P
BBB+ S&P
B1 Moody´s
B+ S&P
BB- Fitch
brAAA S&P
Aa1.br Moody’s
AAA(bra) Fitch
brAA- S&P
A+ (bra) Fitch
brA S&P
A (bra) Fitch
A+ (bra) Fitch A(bra) Fitch
Raising
money
Buying
cars
Renting Cars
Selling
Cars
11
Investment grade: lower spreads and longer tenors
Source: Bloomberg and companies website
12. 12
Competitive advantages: buying cars
Localiza buys cars with better conditions due to the volume of purchases.
Number of cars purchased - 2014
* Includes Franchising
** 2013 data
86,426
18,866
9,950
Localiza Unidas Locamerica
*
Source: each company website and ANFAVEA
Localiza’s share in the internal sales of the
major OEMs - 2014
3.6%
Raising
money
Buying
cars
Renting Cars
Selling
Cars
** **
13. 108
157
82
55
13
The Company is present in 243 cities where the other largest networks do not operate.
Competitive advantages: renting cars
Know HowBrand Brazilian distribution
#ofbranches#ofcitiesSource: Each company website
As of December, 2014
476 402
Raising
money
Buying
cars
Renting Cars
Selling
Cars
Localiza Unidas Hertz Movida Avis
348
105 78 60 42
Localiza Competitors
14. 14
Sales to final consumer
Competitive advantages: selling cars
Selling directly to final consumer reduces depreciation.
Cars available for sale are used during peaks of demand.
Raising
money
Buying
cars
Renting Cars
Selling
Cars
Buffer: additional fleet
15. 7.3%
8.6%
6.3% 6.0%
8.0%
16.9% 17.1% 16.1% 16.5% 17.5%
2010 2011 2012 2013 2014
15
Spread
ROIC versus cost of debt after taxes
9.6p.p. 8.5p.p. 9.5p.p.
9.8p.p.
ROIC Cost of debt after taxes
10.5p.p.
NOPAT of 2012 was calculated excluding additional fleet depreciation, which was treated as an asset loss since it
was a nonrecurring event caused by external factors (reduction in IPI tax on new cars), in accordance with the
concepts recommended by Stern Stewart.
16. Localiza Unidas Locamerica* Ouro Verde JSL Movida
Localiza Unidas Locamerica* Ouro Verde JSL Movida
Profitability
Localiza vs. players
Source: Companies’ Financial Statements.
*9M14 data
** Total of light vehicles. 16,000 cars will be transfer to Movida
16
ROIC 2014
ROE 2014
Frota 125,224 40,296 30,291 25,326 47,000** 19,208
13.7%
WACC
Reference
ROIC = NOPAT / (Average net debt + average equity)
ROE = Net income / Equity at the beginning of the year
Consolidated
Consolidated
17.5%
8.1% 9.2% 8.5% 7.6%
4.4%
30.6%
7.6%7.1%
10.9%
7.1% 7.5%
17. 0.8x 1.0x
2.0x
8.5x
3.5x
1.6x
Localiza Unidas* Locamerica* Ouro Verde JSL Movida
1.4x 2.2x
3.2x 3.7x 4.2x
9.8x
Localiza Unidas Locamerica* Ouro Verde JSL Movida
17
Net Debt / EBITDA - 2014
Net Debt / Equity - 2014
Source: Companies’ Financial Statements.
*9M14 data
** The accounts payable to automakers is included in the debt
Debt ratios
Localiza vs. players
Consolidated
Consolidated
**
**
18. 18
1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Financials
Appendix: Earnings release 4Q14
Agenda
20. 20
Drivers
# domestic air traffic passengers
In million
Source: BCB and Localiza rates
151
180 200
240
260 300
350
380
415
465
510
545
622
678
51%
38%
37% 35%
31%
27%
22% 20% 18% 16% 15% 15% 13% 12%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly minimum salary (R$) Daily rental price over minimum salary (%)
Car rental affordability
Investments per industry
(In billions of Reais)
Source: IPEADATA and Localiza’s loyalty program.
Source: Exame Magazine, December 2014.
4 million
84 million
Adult population
(age > 20 years)
Class A+B+C
15 million
Adult population
(age > 20 years)
Class A+B
Opportunity: Low penetration in leisure trips
Penetration: 4.8% on A, B and C classes.
70
82 89 90 96
122
2010 2011 2012 2013 2014 2017E
Source: ANAC
2017 estimates: BOEING
21. 21Source: RAIS 2012 and each company’s website
As of December 31, 2014
Off-airport market is still fragmented.
Airport locations Off-airport locations
Car Rental Locations in Brazil
Others
5,111
28. 28
1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Financials
Appendix: Earnings release 4Q14
Agenda
29. 29
Efficiency gain on car sales
# of points of sale
Car sales – operating data
55
66
73 74 75
2010 2011 2012 2013 2014
47,285
50,772
56,664
62,641
70,621
2010 2011 2012 2013 2014
# Number of cars sold (quantity)
30. 30
Source: O Estado de São Paulo newspaper, as of 08/16/13 (based on researches of Sindipeças) and Globo website, as of 03/10/2014.
Used car sales drivers:
affordability and penetration
# of inhabitants per car 2012 – (Brazil 2013)
# of inhabitants per car - Brazil
4.4
4.2
4.0
3.6
2.1
2.0
1.9
1.8
1.2
Brazil
Argentina
Russia
South Korea
Japan
France
Germany
United Kingdon
USA
5.9 5.5 5.2
4.4
2010 2011 2012 2013
Affordability to buy cars – Public Price of
the most basic Gol
300
350 380
415
465 510
545
622 678 724
84
71 69
61
55
51
49
43 43 43
‐
10
20
30
40
50
60
70
80
90
‐
100
200
300
400
500
600
700
800
900
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Minimum wage (R$) Minimum wages to buy a new car
31. 8.4 8.9 9.0 9.4
10.1
3.3 3.5 3.6 3.6 3.3
31
2.5x 2.5x
2010 2011 2012 2013 2014
2.6x
Brazilian car market:
new x used car market and affordability
New cars
Used cars
Source: FENABRAVE (light and commercial cars)
2.6x
Total market of 13.4 million cars.
3.1x
32. 32
2013 Up to 2 years
409,121
2014 Brand new
3,328,716
2014 Used cars
10,051,296
0.7% 1.8% 13.9%
Car sales – operating data
Source: Anfavea and Fenabrave
Examples
• Retailers
• “Loja do carro”
• Dealers
• Fiat, VW, Ford,
GM most
successful
• Auto Brasil
• Rental operators
• Locamerica, Hertz
• “Auto malls” and
“Cidade do
automóvel”
Points of sale • 45,600 (Fenauto) • 3,714 (Anfavea)
• 25 (Unidas,
Locamerica, Avis
and Hertz website).
• 71 (Fenauto)
Main players
33. 33
1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Financials
Appendix: Earnings release 4Q14
Agenda
34. 802.2
980.7 1,093.7 1,163.5 1,284.4
310.4 331.2
2010 2011 2012 2013 2014 4Q13 4Q14
34
Net Revenues (R$ million)
# Daily Rentals (thousands)
Car Rental Division
The net revenues increased 10.4% in 2014
10,734
12,794 13,749 14,242 15,416
3,714 3,898
2010 2011 2012 2013 2014 4Q13 4Q14
35. 234 247 272 286 304
181 202 202 193 172
61 47 50 63 64
2010 2011 2012 2013 2014
Car Rental network evolution
18 new owned rental locations were added to the network in 2014.
# of car rental locations (Brazil and abroad)
Localiza´s branches - Brazil Franchisees´ branches - Brazil Franchisses´ branches - abroad
476 496 524 542 540
+18
36. 36
Utilization rate evolution – Car Rental Division
Higher utilization rate reduced the invested capital in fleet.
69.1%
68.9%
70.8%
66.8%
69.9%
2010 2011 2012 2013 2014
38. 1,910.4
1,776.5 1,618.8
2,026.2
2,483.2
553.8
877.4
1,321.9 1,468.1 1,520.0
1,747.3
2,018.2
505.6 553.0
2010 2011 2012 2013 2014 4Q13 4Q14
Purchases (includes accessories) Used car sales net revenues
Cars purchased Cars sold
38
Net investment
Fleet Expansion* (quantity)
Around 7,600 cars were acquired in advance in 4Q14 due the IPI tax reinstatement in 2015.
Net Investment in Fleet (R$ million)
65,934 59,950 58,655
69,744
79,804
18,588
27,066
47,285
50,772 56,644
62,641
70,621
17,999 18,468
2010 2011 2012 2013 2014 4Q13 4Q14
9,178 2,011
7,10318,649
589
308.4
98.8
588.5 278.9
* It does not include theft / crashed cars.
48.2
8,598
324.4
9,183
465.0
39. 39
End of period fleet
Quantity
In the Car Rental division, around 7,600 cars were acquired in advance in 4Q14, due the IPI
tax reinstatement in 2015.
By the end of 2014, 1,942 cars in the Fleet Rental division were being prepared to be
delivered to the clients.
61,445 64,688 65,086 70,717 77,573
26,615
31,629 32,104
32,809
34,31210.652
12,958 14,545
14,233
13,339
2010 2011 2012 2013 2014
98,712
109,275 111,735
117,759
125,224
Car Rental Fleet Rental Franchising
40. 1,175.3 1,450.0 1,646.7 1,758.9 1,874.0
458.3 482.2
1,321.9
1,468.1 1,520.0 1,747.3
2,018.2
505.6 553.0
2010 2011 2012 2013 2014 4Q13 4Q14
Consolidated net revenues
R$ million
11.0% increase of consolidated net revenues in 2014.
Rental Used car sales
2,918.1
3,506.2
3,892.2
2,497.2
3,166.7
963.9 1,035.2
41. 41
Consolidated EBITDA
R$ million
EBITDA grew 5.8% in the 2014.
649.5
821.3 875.6 916.5 969.8
236.0 237.6
2010 2011 2012 2013 2014 4Q13 4Q14
(*)From 2012 on, accessories and freight of new cars have been accounted directly in the cost line, impacting EBITDA
but reducing depreciation costs.
Divisions 2010* 2011* 2012 2013 2014 4Q13 4Q14
Car Rental 45.3% 46.9% 40.9% 36.8% 38.7% 37.3% 37.1%
Fleet Rental 68.0% 68.6% 66.4% 65.5% 60.0% 64.7% 55.5%
Rental Consolidated 52.3% 53.8% 49.3% 46.5% 45.3% 46.0% 42.6%
Used Car Sales 2.6% 2.8% 4.2% 5.7% 6.0% 4.9% 5.8%
43. 250.5
291.6
240.9
384.3 410.6
90.0 102.2
2010 2011 2012 2013 2014 4Q13 4Q14
43
Consolidated net income
R$ million
* Pro forma 2012 net income excluding additional depreciation related to the IPI tax reduction, net of income tax.
336.3 *
Net income increased 6.8% in 2014.
44. 44
Free cash flow - FCF
(*) Without the technical discount up to 2010
Free cash flow - R$ million 2010 2011 2012 2013 2014
Operations
EBITDA 649.5 821.3 875.6 916.5 969.8
Used car sale revenue, net from taxes (1,321.9) (1,468.1) (1,520.0) (1,747.3) (2,018.2)
Depreciated cost of cars sold (*) 1,203.2 1,328.6 1,360.2 1,543.8 1,777.0
(-) Income tax and social contribution (57.8) (83.0) (100.9) (108.5) (113.1)
Change in working capital 54.5 (83.9) 37.1 2.9 (27.3)
Cash provided by rental operations 527.5 514.9 652.0 607.4 588.2
Capex-
Renewals
Used car sale revenue, net from taxes 1,321.9 1,468.1 1,520.0 1,747.3 2,018.2
Fleet renewal investment (1,370.1) (1,504.5) (1,563.3) (1,819.7) (2,197.7)
Net investment for fleet renewal (48.2) (36.4) (43.3) (72.4) (179.5)
Fleet renewal – quantity 47,285 50,772 56,644 62,641 70,621
Investment, other property and intangibles investments (50.6) (59.9) (77.8) (47.5) (46.0)
Free cash flow before growth, new HQ and interest 428.7 418.6 530.9 487.5 362.7
Capex-
Growth
Fleet growth investment (540.3) (272.0) (55.5) (209.4) (286.9)
Change in accounts payable to car suppliers 111.3 32.7 (116.9) 89.7 334.4
Fleet growth (429.0) (239.3) (172.4) (119.7) 47.5
Fleet increase / (reduction) – quantity 18,649 9,178 2,011 7,103 9,183
Free cash flow after growth, and before interest and before new headquarters (0.3) 179.3 358.5 367.8 410.2
Capex–
HQ
Investment in the construction of the new headquarters (0.5) (3.1) (2.4) (6.5) (55.7)
Marketable securities – new headquarters - - - - (92.6)
New headquarters construction (0.5) (3.1) (2.4) (6.5) (148.3)
Free cash flow before interest (0.8) 176.2 356.1 361.3 261.9
45. 45
The strong cash generation allowed net debt to remain stable,
even after investments in the new headquarters.
(*) Before new headquarters capex
Changes in net debt
R$ million
46. 1,281.1 1,363.4 1,231.2 1,332.8 1,322.3
2,446.7
2,681.7
2,547.6
2,797.9
3,296.3
2010 2011 2012 2013 2014
46
Debt - ratios
Net debt vs. Fleet value
BALANCE AT THE END OF PERIOD 2010(*) 2011 2012 2013 2014
Net debt / Fleet value 52% 51% 48% 48% 40%
Net debt / EBITDA 2.0x 1.7x 1.4x 1.5x 1.4x
Net debt / Equity 1.4x 1.2x 0.9x 1.0x 0.8x
EBITDA / Net financial expenses 5.0x 4.6x 6.3x 8.3x 6.4x
(*) 2010 ratios based on USGAAP financial statements
Net debt Fleet value
Comfortable debt ratios.
47. -
248.6
555.9 511.7
221.0
544.5
445.0
147.5
2014 2015 2016 2017 2018 2019 2020 2021
47
Debt maturity profile (principal)
R$ million
Total cash of R$1,482.8 million if we consider the R$92.6 million in marketable securities
investment for the new headquarters.
Cash
1,390.2
1,316.2
As of December 31, 2014
48. 48
Localiza Level I ADR
Ticker Symbol: LZRFY
CUSIP: 53956W300
ISIN: US53956W3007
Ratio: 1 Common Share : 1 ADR
Exchange: OTC
Depositary bank: Deutsche Bank Trust Company Americas
ADR broker helpline: +1 212 250 9100 (New York)
+44 207 547 6500 (London)
E-mail: adr@db.com
ADR website: www.adr.db.com
Depositary bank’s local custodian: Banco Bradesco S/A, Brazil
49. 49
Disclaimer
Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024
Roberto Mendes
CFO and IR
Nora Lanari
Head of IR
Eugênio Mattar
CEO
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary
form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. No representation or warranty, express or
implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.
This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Such forward-looking statements are only projections and are not guarantees of future performance. Investors are cautioned
that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and
business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results
expressed or implied in such forward-looking statements.
Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information
currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of
the forward-looking statement.
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933.
This presentation does not constitute an offer, invitation or solicitation of an offer to subscribe to or purchase any securities. Neither this presentation nor anything
contained herein shall form the basis of any contract or commitment whatsoever.