2. 1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Consolidated
Appendix: Earnings release 4Q14
Agenda
2
3. Company: milestones
Phase I – Rise to #1
1973 – Founded in Belo
Horizonte/MG
Late 70’s - Acquisitions in the
Northeast of Brazil
1981 – Brazilian car rental leader in
# of branches
Phase II – Expansion
1984 – Expansion strategy by
adjacencies: Franchising
1991 – Expansion strategy by
adjacencies: Seminovos
1997 – PE firm DL&J enters at a
market cap of US$ 150 mm
1997 – Expansion strategy by
adjacencies: Fleet Rental
Phase III – Reaching Scale
2005 – IPO: market cap of US$ 295
mm
2011 – Rated as investment grade by
Moody’s, Fitch and S&P in 2012
2012 – ADR level I
12/31/2014 – Market cap of US$2.8 bi
with ADTV of R$36.5 million
1973 1982 1983 2004 2005 2014
3
4. Company: integrated business platform
Synergies:
bargaining power
cost reduction
cross selling
13,339 cars
172 locations in Brazil
64 locations in South America
37 employees
58.7% sold to final consumer
75 stores
998 employees
77,573 cars
4.3 million clients
304 locations
4,491 employees
34,312 cars
798 clients
387 employees
This integrated business platform gives Localiza flexibility and superior performance.
Based on the 4Q14 4
Car Rental Fleet Rental
SeminovosFranchising
5. 35%
65%
5
2014 Consolidated breakdown
R$ million
Net Revenues EBITDA
12%
35%
52%
52%
15% 33%
Company’s profitability comes from Car Rental and Fleet Rental Divisions.
EBIT*
Net revenues EBITDA EBIT Net income
1,302.1 506.6 473.3 263.1
571.9 343.0 253.4 147.5
2,018.2 120.2 * *
Consolidated 3,892.2 969.8 726.7 410.6
*Seminovos results recorded in the Car Rental and Fleet Rental Division.
6. 6
High fixed cost
Standard fleet
Cycle of 12 months
High entry barriers
Scale gain
Consolidated airports /
fragmented out of
airports
Sales to the final
consumer
Reduction of
depreciation
Know How of used cars
market
Expansion of Localiza´s
brand
Important for
distribution
Low contribution of
revenues, EBITDA and
profit
Company: Business platform divisions
Car Rental
Localiza car rental rents
to individuals or
businesses at airports
and other locations.
Franchising
Supplementary business,
with the purpose to
expand the brand’s
network.
Fleet Rental
Offering customized fleet
for 2-3 years terms.
Used Car Sales
Support area, with the
objective to sell the
Company’s used cars
and add know-how in
buying cars and
estimating the residual
value.
Low fixed cost
Customized fleet
Cycle of 24 to 48
months
Low entry barriers
No operational leverage
7. 1,462.8
1,699.2 1,802.5 1,821.8
2010 2011 2012 2013
Rental revenues evolution
4,637.6 4,692.1 4,791.3 4,698.2
2010 2011 2012 2013
Localiza’s rental revenues at constant prices
Sector’s revenue at constant prices (ex- Localiza)
GDP 7.5% 2.7% 1.0% 2.5%
Average GDP growth: 2.7%
Source: ABLA (Brazilian Car Rental Association) and Localiza. 7
The Company grew at an average of 2.8x GDP
and 19.0x the sector.
8. 8
Net car sale
revenue
R$26.21 year cycle
Car Rental Financial Cycle
Per car
R$27.8
Average car price
1 2 3 4 5 6 7 8 9 10 11 12Expenses, interest and tax
Revenue
Spread
9.5p.p.
Total
1 year
R$ % R$ % R$
Net revenues 20.9 100.0% 29.0 100.0% 49.8
Costs - fixed and variable (9.4) -44.9% (9.4)
SG&A (3.4) -16.3% (2.8) -9.6% (6.2)
Net revenues of car sold 26.2 90.4% 26.2
Book value of car sold (24.8) -85.6% (24.8)
EBITDA 8.1 38.7% 1.4 4.7% 9.5
Cars Depreciation (1.3) -4.4% (1.3)
Others depreciation (0.4) -1.7% (0.2) -0.6% (0.5)
Financial expenses (1.7) -6.0% (1.7)
Taxes (2.3) -11.1% 0.5 1.9% (1.8)
Net Income (Loss) 5.4 25.9% (1.3) -4.4% 4.1
NOPAT 5.3
ROIC (it considers the effect of the average book value of the car in its useful life) 17.5%
Cost of debt after taxes 8.0%
Car Rental Seminovos
Per car soldPer operating car
9. 9
Net car sale
revenue
R$24.4
3 year cycle
Fleet Rental Financial Cycle
Per car
Spread
9.5p.p.
1 2 3 4 5 6 19 20 21 22 23 24Expenses, interest and tax
Revenue
R$33.3
Average car price
Total
3 years
R$ % Seminovos % R$
Net revenues 55.7 100.0% 26.9 100.0% 82.6
Costs - fixed and variable (18.6) -33.4% (18.6)
SG&A (3.7) -6.7% (2.5) -9.3% (6.2)
Net revenues of car sold 24.4 90.7% 24.4
Book value of car sold (21.2) -78.9% (21.2)
EBITDA 33.4 60.0% 3.2 11.8% 36.6
Cars Depreciation (12.6) -46.9% (12.6)
Others depreciation (0.1) -0.2% (0.1) -0.2% (0.2)
Financial expenses (4.4) -16.3% (4.4)
Taxes (10.0) -17.9% 4.2 15.5% (5.8)
Net Income (Loss) 23.3 41.8% (9.7) -36.1% 13.6
Net Income (Loss) - per year 7.8 41.8% (3.2) -36.1% 4.5
NOPAT 5.6
ROIC (it considers the effect of the average book value of the car in its useful life) 17.5%
Cost of debt after taxes 8.0%
Per operating car
Fleet Rental Seminovos
Per car sold
10. Raising
money Buying
cars
Renting Cars Selling
Cars
Source: ABLA (Brazilian Car Rental Association) and Localiza.
Cash to renew the fleet or pay debt
$
Profitability comes from rental divisions
Competitive advantages: 41 years of experience
in managing assets
$
10
11. Competitive advantages: raising money
Global Scale
National Scale
Localiza raises money with better conditions when compared to competitors.
As of December, 2014.
BBB Fitch
Baa3 Moody’s
BBB- S&P
BBB+ S&P
B1 Moody´s
B+ S&P
BB- Fitch
brAAA S&P
Aa1.br Moody’s
AAA(bra) Fitch
brAA- S&P
A+ (bra) Fitch
brA S&P
A (bra) Fitch
A+ (bra) Fitch A(bra) Fitch
Raising
money
Buying
cars
Renting Cars
Selling
Cars
11
Investment grade: lower spreads and longer tenors
Source: Bloomberg/ Websites Ouro Verde and Locamérica
12. 12
Competitive advantages: buying cars
Localiza buys cars with better conditions due to the volume of purchases.
Number of cars purchased - 2013
• Includes Franchising
78,779
18,866
9,950
*
Source: each company website
Localiza’s share in the internal sales of the
major OEMs - 2013
2.6%
Raising
money
Buying
cars
Renting Cars
Selling
Cars
Localiza Unidas Locamerica
13. 108
158
55
13
The Company is present in 242 cities where the other largest networks do not operate.
Competitive advantages: renting cars
Know HowBrand Brazilian distribution
#ofbranches#ofcities
Source: Brand Analytics and each company website (Localiza and Peers, as of September, 2014)
470
321
Raising
money
Buying
cars
Renting Cars
Selling
Cars
Localiza Unidas Hertz Avis
341
99 78 42
14. 14
Sales to final consumer
Competitive advantages: selling cars
Selling directly to final consumer reduces depreciation.
Cars available for sale are used during peaks of demand.
Raising
money
Buying
cars
Renting Cars
Selling
Cars
Buffer: additional fleet
15. 7.3%
8.6%
6.3% 6.0%
8.0%
16.9% 17.1% 16.1% 16.5% 17.5%
2010 2011 2012 2013 2014
15
ROIC versus cost of debt after taxes
9.6p.p. 8.5p.p. 9.5p.p.
9.8p.p.
ROIC increase was enough to offset higher basic interest rate.
ROIC Cost of debt after taxes
10.5p.p.
16. Activities
Car and Fleet
rentals
Car and Fleet
rentals*
Fleet rental*
Machinery,
heavy
equipments
and fleet
rentals
Logistics, Car
and Fleet and
rentals*
Car Rental*
Fleet (End of Period) 125,224 40,296 30,291 25,326 40,807 11,695
Net Debt/EBITDA 1.4x 2.0x 3.2x 3.7x 4.2x 7.4x
Net Debt/ Equity 0.8x 0.9x 2.0x 8.5x 3.3x 1.9x
Industry overview
Source: ABLA, Companies’ Financial Statements.
*9M14
**Ouro Verde: Net Fleet Rental Revenue; Ouro Verde: EBITDA excludes selling of Martini Meat.
16
ROIC 2014
ROE 2014
17. 17
1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Consolidated
Appendix: Earnings release 4Q14
Agenda
19. 70
82 89 90
2010 2011 2012 2013
19
Drivers
Air traffic passengers - million
Source: BCB
151
180 200
240
260 300
350
380
415
465
510
545
622 678
51%
38%
37% 35%
31%
27%
22% 20% 18% 16% 15% 15% 13% 12%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly minimum salary (R$) Dailyrental price over minimum salary (%)
Car rental affordability
Investiments per industry
(In billions of Reais)
Source: ABLA 2013 Yearbook, Bradesco and Company’s loyalty program.
Source: Exame Magazine, December 2014. Source: ANAC
4 million
84 million
Adult population
(age > 20 years)
Class A+B+C
15 million
Adult population
(age > 20 years)
Class A+B
Opportunity: Low penetration in leisure trips
Penetration: 4.8% on A, B and C classes.
20. 20Source: RAIS 2012 and each company’s website (August 2014)
Off-airport market is still fragmented.
Airport locations Off-airport locations
Car Rental Locations in Brazil
27. 27
1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Consolidated
Appendix: Earnings release 4Q14
Agenda
28. 28
Efficiency gain on car sales
# of points of sale
Car sales – operating data
55
66
73 74 75
2010 2011 2012 2013 2014
47,285
50,772
56,664
62,641
70,621
2010 2011 2012 2013 2014
# Number of cars sold (quantity)
29. 29
Source: O Estado de São Paulo newspaper, as of 08/16/13 (based on researches of Sindipeças) and Globo website, as of 03/10/2014.
Used car sales drivers:
affordability and penetration
# of inhabitants per car 2012 – (Brazil 2013)
# of inhabitants per car - Brazil
4.4
4.2
4.0
3.6
2.1
2.0
1.9
1.8
1.2
Brazil
Argentina
Russia
South Korea
Japan
France
Germany
United Kingdon
USA
5.9 5.5 5.2
4.4
2010 2011 2012 2013
Affordability to buy cars – Public Price of
the most basic Gol
300
350 380
415
465 510
545
622 678 724
84
71 69
61
55
51
49
43 43 43
-
10
20
30
40
50
60
70
80
90
-
100
200
300
400
500
600
700
800
900
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Minimum wage (R$) Minimum wages to buy a new car
30. 8.4 8.9 9.0 9.4
10.1
3.3 3.5 3.6 3.6 3.3
30
2.5x 2.5x
2010 2011 2012 2013 2014
2.6x
Brazilian car market:
new x used car market and affordability
New cars
Used cars
Source: FENABRAVE (Autos + light commercial)
2.6x
Total market of 13.4 million cars.
3.1x
31. 31
2013 Up to 2 years
409,121
2014 Brand new
3,328,716
2014 Used cars
10,051,296
0.7% 1.8% 13.9%
Car sales – operating data
Source: Anfavea and Fenabrave
Examples
• Retailers
• “Loja do carro”
• Dealers
• Fiat, VW, Ford,
GM most
successful
• Auto Brasil
• Rental operators
• Locamerica, Hertz
• “Auto malls” and
“Cidade do
automóvel”
Points of sale • 45,600 (Fenauto) • 3,714 (Anfavea)
• 25 (Unidas,
Locamerica, Avis
and Hertz website).
• 71 (Fenauto)
Main players
32. 32
1. Company overview
2. Main business divisions
Car Rental
Fleet Rental
Seminovos
3. Consolidated
Appendix: Earnings release 4Q14
Agenda
33. 802.2
980.7 1,093.7 1,163.5 1,284.4
310.4 331.2
2010 2011 2012 2013 2014 4Q13 4Q14
33
Net Revenues (R$ million)
# Daily Rentals (thousands)
Car Rental Division
The net revenues increased 10.4% in 2014
10,734
12,794 13,749 14,242 15,416
3,714 3,898
2010 2011 2012 2013 2014 4Q13 4Q14
34. 234 247 272 286 304
181 202 202 193 172
61 47 50 63 64
2010 2011 2012 2013 2014
34
Car Rental network evolution
18 new owned rental locations were added to the network in 2014.
# of car rental locations (Brazil and abroad)
Localiza´s branches - Brazil Franchisees´ branches - Brazil Franchisses´ branches - abroad
476 496 524 542 540
+18
35. 35
Utilization rate evolution – Car Rental Division
Higher utilization rate reduced the invested capital in fleet.
69.1%
68.9%
70.8%
66.8%
69.9%
2010 2011 2012 2013 2014
37. 1,910.4
1,776.5 1,618.8
2,026.2
2,483.2
553.8
877.4
1,321.9 1,468.1 1,520.0
1,747.3
2,018.2
505.6 553.0
2010 2011 2012 2013 2014 4Q13 4Q14
Purchases (includes accessories) Used car sales net revenues
Cars purchased Cars sold
37
Net investment
Fleet Expansion* (quantity)
Around 7,600 cars were acquired in advance in 4Q14 due the IPI tax reinstatement in 2015.
Net Investment in Fleet (R$ million)
65,934 59,950 58,655
69,744
79,804
18,588
27,066
47,285
50,772 56,644
62,641
70,621
17,999 18,468
2010 2011 2012 2013 2014 4Q13 4Q14
9,178 2,011
7,10318,649
589
308.4
98.8
588.5 278.9
* It does not include theft / crashed cars.
48.2
8,598
324.4
9,183
465.0
38. 38
End of period fleet
Quantity
In the Car Rental division, around 7,600 cars were acquired in advance in 4Q14, due the IPI
tax reinstatement in 2015.
By the end of 2014, 1,942 cars in the Fleet Rental division were being prepared to be
delivered to the clients.
61,445 64,688 65,086 70,717 77,573
26,615
31,629 32,104
32,809
34,31210.652
12,958 14,545
14,233
13,339
2010 2011 2012 2013 2014
98,712
109,275 111,735
117,759
125,224
Car Rental Fleet Rental Franchising
39. 1,175.3 1,450.0 1,646.7 1,758.9 1,874.0
458.3 482.2
1,321.9
1,468.1 1,520.0 1,747.3
2,018.2
505.6 553.0
2010 2011 2012 2013 2014 4Q13 4Q14
39
Consolidated net revenues
R$ million
11.0% increase of consolidated net revenues in 2014.
Rental Used car sales
2,918.1
3,506.2
3,892.2
2,497.2
3,166.7
963.9 1,035.2
40. 40
Consolidated EBITDA
R$ million
EBITDA grew 5.8% in the 2014.
649.5
821.3 875.6 916.5 969.8
236.0 237.6
2010 2011 2012 2013 2014 4Q13 4Q14
(*)From 2012 on, accessories and freight of new cars have been accounted directly in the cost line, impacting EBITDA
but reducing depreciation costs.
Divisions 2010* 2011* 2012 2013 2014 4Q13 4Q14
Car Rental 45.3% 46.9% 40.9% 36.8% 38,7% 37.3% 37.1%
Fleet Rental 68.0% 68.6% 66.4% 65.5% 60.0% 64.7% 55.5%
Rental Consolidated 52.3% 53.8% 49.3% 46.5% 45.3% 46.0% 42.6%
Used Car Sales 2.6% 2.8% 4.2% 5.7% 6.0% 4.9% 5.8%
42. 250.5
291.6
240.9
384.3 410.6
90.0 102.2
2010 2011 2012 2013 2014 4Q13 4Q14
42
Consolidated net income
R$ million
* Pro forma 2012 net income excluding additional depreciation related to the IPI tax reduction, net of income tax.
336.3 *
Net income increased 6.8% in 2014.
43. 43
Free cash flow - FCF
(*) Without the technical discount up to 2010
Free cash flow - R$ million 2010 2011 2012 2013 2014
Operations
EBITDA 649.5 821.3 875.6 916.5 969.8
Used car sale revenue, net from taxes (1,321.9) (1,468.1) (1,520.0) (1,747.3) (2,018.2)
Depreciated cost of cars sold (*) 1,203.2 1,328.6 1,360.2 1,543.8 1,777.0
(-) Income tax and social contribution (57.8) (83.0) (100.9) (108.5) (113.1)
Change in working capital 54.5 (83.9) 37.1 2.9 (27.1)
Cash provided by rental operations 527.5 514.9 652.0 607.4 588.4
Capex-
Renewals
Used car sale revenue, net from taxes 1,321.9 1,468.1 1,520.0 1,747.3 2,018.2
Fleet renewal investment (1,370.1) (1,504.5) (1,563.3) (1,819.7) (2,197.7)
Net investment for fleet renewal (48.2) (36.4) (43.3) (72.4) (179.5)
Fleet renewal – quantity 47,285 50,772 56,644 62,641 70,621
Investment, other property and intangibles investments (50.6) (59.9) (77.8) (47.5) (46.3)
Free cash flow before growth, new HQ and interest 428.7 418.6 530.9 487.5 362.6
Capex-
Growth
Fleet growth investment (540.3) (272.0) (55.5) (209.4) (286.8)
Change in accounts payable to car suppliers 111.3 32.7 (116.9) 89.7 334.4
Fleet growth (429.0) (239.3) (172.4) (119.7) 47.6
Fleet increase / (reduction) – quantity 18,649 9,178 2,011 7,103 9,183
Free cash flow after growth, and before interest and before new headquarters (0.3) 179.3 358.5 367.8 410.2
Capex–
HQ
Investment in the construction of the new headquarters (0.5) (3.1) (2.4) (6.5) (55.7)
Marketable securities – new headquarters - - - - (92.6)
New headquarters construction (0.5) (3.1) (2.4) (6.5) (148.3)
Free cash flow before interest (0.8) 176.2 356.1 361.3 261.9
44. 44
The strong cash generation allowed net debt to remain stable,
even after investments in the new headquarters.
(*) Before new headquarters capex
Changes in net debt
R$ million
45. 1,281.1 1,363.4 1,231.2 1,332.8 1,322.3
2,446.7
2,681.7
2,547.6
2,797.9
3,296.3
2010 2011 2012 2013 2014
45
Debt - ratios
Net debt vs. Fleet value
BALANCE AT THE END OF PERIOD 2010(*) 2011 2012 2013 2014
Net debt / Fleet value 52% 51% 48% 48% 40%
Net debt / EBITDA 2.0x 1.7x 1.4x 1.5x 1.4x
Net debt / Equity 1.4x 1.2x 0.9x 1.0x 0.8x
EBITDA / Net financial expenses 5.0x 4.6x 6.3x 8.3x 6.4x
(*) 2010 ratios based on USGAAP financial statements
Net debt Fleet value
Comfortable debt ratios.
46. -
248.6
555.9 511.7
221.0
544.5
445.0
147.5
2014 2015 2016 2017 2018 2019 2020 2021
46
Debt maturity profile (principal)
R$ million
Total cash of R$1,482.8 million if we consider the R$92.6 million in marketable securities
investment for the new headquarters.
Cash
1,390.2
1,316.2
As of December 31, 2014
47. 47
Localiza Level I ADR
Ticker Symbol: LZRFY
CUSIP: 53956W300
ISIN: US53956W3007
Ratio: 1 Common Share : 1 ADR
Exchange: OTC
Depositary bank: Deutsche Bank Trust Company Americas
ADR broker helpline: +1 212 250 9100 (New York)
+44 207 547 6500 (London)
E-mail: adr@db.com
ADR website: www.adr.db.com
Depositary bank’s local custodian: Banco Bradesco S/A, Brazil
48. 48
Disclaimer
Disclaimer
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does
not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any
other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the
information presented herein.
This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking
statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its
subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements.
Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to
LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities
to be made in the United States will be made by means of an offering memorandum that may be obtained from any underwriters we may appoint in connection with an
offering of securities in future. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial
results, as well as its financial statements.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything
contained herein shall form the basis of any contract or commitment whatsoever.
Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024
Roberto Mendes
CFO and IR
Nora Lanari
Head of IR
Eugênio Mattar
CEO