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September, 2014 
Localiza Rent a Car S.A. Institutional Presentation 
1
1.Company overview 
2.Main business divisions 
Car Rental 
Fleet Rental 
Seminovos 
3.Consolidated 
4.Debt and cash 
5.Webcast 2Q14 
6.Appendix 
Earnings release 2Q14 
Agenda 
2
Company: milestones 
Phase I – Rise to #1 
1973 – Founded in Belo Horizonte/MG 
Late 70’s - Acquisitions in the Northeast of Brazil 
1981 – Brazilian car rental leader in # of branches 
Phase II – Expansion 
1984 – Expansion strategy by adjacencies: Franchising 
1991 – Expansion strategy by adjacencies: Seminovos 
1997 – PE firm DL&J enters at a market cap of US$ 150 mm 
1997 – Expansion strategy by adjacencies: Fleet Rental 
Phase III – Reaching Scale 
2005 – IPO: market cap of US$ 295 mm 
2011 – Rated as investment grade by Moody’s, Fitch and S&P in 2012 
2012 – ADR level I 
06/30/2014 – Market cap of US$3.5 bi with ADTV of R$40.2 million 
1973 1982 
1983 2004 
2005 2014 
3
Company: integrated business platform 
Synergies: 
bargaining power 
cost reduction 
cross selling 
12.991 cars 
169 locations in Brazil 
64 locations in South America 
34 employees 
57.1% sold to final consumer 
74 stores 
998 employees 
 73,281 cars 
 4.1 million clients 
 301 locations 
 4,377 employees 
31,814 cars 
778 clients 
367 employees 
This integrated business platform gives Localiza flexibility and superior performance. 
Based on the 2Q14 
4 
Car Rental 
Fleet Rental 
Seminovos 
Franchising
Franchising Supplementary business, with the purpose to expand the brand’s network. Franchising is seen as a primarily strategic business by management – the revenues generated are low, however brand and network expand at minimum capital expenditure. 
Company: Business platform divisions 
Car Rental 
Localiza car rental rents to individuals or businesses at airports and other locations. 
The traditional backbone of Localiza. With its giant fleet that gets renewed annually, it lays the foundation for all scale effects captured by the group as a whole. 
Fleet Rental 
Offering customized fleet for 2-3 years terms. 
Localiza Fleet is seen as an additional business that generates value by leveraging synergies created by the integrated platform approach. 
Used car sales 
Support area, with the objective to sell the Company’s used cars and add know-how in buying cars and estimating the residual value. 
As a support business activity, Seminovos enables the sell roughly 60% of used cars directly to the final customer, thereby maximizing the residual value of used rental cars. 
5
Total 
1 year 
R$ % Seminovos % R$ 
Net revenues 19,7 100,0% 28,1 100,0% 47,8 
Costs - fixed and variable (9,1) -46,1% (9,1) 
SG&A (3,3) -17,0% (2,6) -9,4% (6,0) 
Net revenues of car sold 25,5 90,6% 25,5 
Book value of car sold (24,1) -85,8% (24,1) 
EBITDA 7,3 36,8% 1,4 4,9% 8,6 
Cars Depreciation (1,5) -5,2% (1,5) 
Others depreciation (0,4) -1,9% (0,2) -0,8% (0,6) 
Financial expenses (1,3) -4,6% (1,3) 
Taxes (2,1) -10,5% 0,5 1,7% (1,6) 
Net Income (Loss) 4,8 24,5% (1,1) -4,0% 3,7 
NOPAT 4,6 
ROIC 17,1% 
Cost of debt after taxes 6,0% 
Car Rental Seminovos 
Per operating car Per car sold 
6 
Net car sale 
revenue 
1 year cycle R$25.5 
Car Rental Financial Cycle 
Per car 
R$27.0 
Car acquisition 
1 2 3 4 5 6 E x p e n s e s , i n t e r e s t a n d t a x 7 8 9 10 11 12 
Revenue 
Spread 
11.1p.p.
Total 
2 years 
R$ % Seminovos % R$ 
Net revenues 36,9 100,0% 26,7 100,0% 63,7 
Costs - fixed and variable (10,3) -28,0% (10,3) 
SG&A (2,4) -6,5% (2,4) -8,9% (4,8) 
Net revenues of car sold 24,4 91,1% 24,4 
Book value of car sold (23,1) -86,2% (23,1) 
EBITDA 24,2 65,5% 1,3 4,9% 25,5 
Cars Depreciation (9,2) -34,3% (9,2) 
Others depreciation (0,1) -0,2% - 0,0% (0,1) 
Financial expenses (2,2) -8,2% (2,2) 
Taxes (7,2) -19,6% 3,0 11,3% (4,2) 
Net Income (Loss) 16,9 45,7% (7,0) -26,3% 9,9 
Net Income (Loss) - per year 8,4 45,7% (3,5) -26,3% 4,9 
NOPAT 5,7 
ROIC 17,1% 
Cost of debt after taxes 6,0% 
Per operating car 
Fleet Rental Seminovos 
Per car sold 
7 
Net car sale 
revenue 
R$24.4 2 year cycle 
Fleet Rental Financial Cycle 
Per car 
Spread 
11.1p.p. 
R$33.3 
Car acquisition 
1 2 3 4 5 6 E x p e n s e s , i n t e r e s t a n d t a x 19 20 21 22 23 24 
Revenue
535,5 
643,8 
788,7 
934,7 
1.150,7 1.160,4 
1.462,8 
1.699,2 
1.802,5 1.821,8 
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
Rental revenues evolution 
3.794,9 3.726,2 3.715,4 3.873,1 4.111,3 4.281,6 4.637,6 4.692,1 4.791,3 4.698,2 
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
Localiza’s rental revenues at constant prices 
Sector’s revenue at constant prices (ex- Localiza) 
GDP 5.7% 3.2% 4.0% 6.1% 5.2% -0.3% 7.5% 2.7% 1.0% 
Average GDP growth: 3.7% 
Source: ABLA (Brazilian Car Rental Association) and Localiza. 8 
The Company grew at an average of 3.9x GDP 
and 6.0x the sector.
Raising money 
Buying cars 
Renting Cars 
Selling Cars 
Source: ABLA (Brazilian Car Rental Association) and Localiza. 
Cash to renew the fleet or pay debt 
$ 
Profitability comes from rental divisions 
Competitive advantages: 41 years of experience in managing assets 
$ 
9
Competitive advantages: raising money 
Global Scale 
National Scale 
Localiza raises money with better conditions when compared to competitors. 
As of March, 2014. 
BBB Fitch 
Baa3 Moody’s 
BBB- S&P 
BBB+ S&P 
B+ S&P 
B+ Fitch 
B1 Moody‘s 
brAAA S&P 
Aa1.br Moody’s 
AAA(bra) Fitch 
brAA- S&P 
A+ (bra) Fitch 
brA S&P 
A (bra) Fitch 
brA+ S&P 
A+ (bra) Fitch 
A(bra) Fitch 
Raising money 
Buying cars 
Renting Cars 
Selling Cars 
10 
Investment grade: lower spreads and longer tenors
11 
Competitive advantages: buying cars 
Localiza buys cars with better conditions due to the volume of purchases. 
Number of cars purchased - 2013 
• Includes Franchising 
78,779 
18,866 
9,950 
* 
Source: each company website 
Localiza’s share in the internal sales of the 
major OEMs - 2013 
2.6% 
Raising 
money 
Buying 
cars 
Renting Cars 
Selling 
Cars 
Localiza Unidas Locamerica
108 
158 
55 
12 
The Company is present in 242 cities where the other largest networks do not operate. 
Competitive advantages: renting cars 
Brand Know How Brazilian distribution 
# of cities # of branches 
Source: Brand Analytics and each company website (Localiza and Peers, as of March, 2014) 
470 
321 
Raising 
money 
Buying 
cars 
Renting Cars 
Selling 
Cars 
Localiza Unidas Hertz Avis 
341 
99 78 42
13 
Sales to final consumer 
Competitive advantages: selling cars 
Selling directly to final consumer reduces depreciation. 
Cars available for sale are used during peaks of demand. 
Raising money 
Buying cars 
Renting Cars 
Selling Cars 
Buffer: additional fleet
14 
Spread 
(ROIC versus cost of debt after taxes) 
8.4% 8.8% 7.6% 7.3% 8.6% 
6.3% 6.0% 7.7% 
21.3% 
17.0% 
11.5% 
16.9% 17.1% 16.1% 16.5% 18.7% 
2007 2008 2009 2010 2011 2012 2013 1H14 
12.9p.p. 
8.2p.p. 
4.0p.p. 
9.6p.p. 8.5p.p. 11.0p.p. 
9.8p.p. 
ROIC Cost of debt after taxes 
Financial 
crisis effect 
10.5p.p. 
Annualized 
(*) 2008 and 2012 ROIC were calculated excluding additional fleet depreciation that was treated as equity loss since 
they were extraordinary non-recurring events caused by external factors (IPI reduction for new cars), following the 
concepts recommended by Stern Stewart.
Activities 
Car and Fleet rentals 
Car and Fleet rentals 
Fleet rental 
Logistics, Car and Fleet and rentals 
Machinery, heavy equipments and fleet rentals 
Gross Rental Revenues (R$ million) 
1,821.8 
567.0 
356.9 
N/D 
216.8** 
Fleet (End of Period) 
117,759 
38,292 
28,265 
30,600* 
18,616 
ROIC (NOPAT/ Investment***): 
2013 
16.5% 
6.8% 
7.4% 
6.9% 
7.8% 
2012 
16.1% 
3.9% 
6.9% 
7.0% 
7.9% 
ROE (Net Income/ Shareholders’ Equity): 
2013 
28.7% 
9.1% 
5.3% 
9.2% 
31.8% 
2012 
18.2% 
1.2% 
12.8% 
9.2% 
10.7% 
Net Debt/EBITDA 
1.5x 
2.2x 
3.1x 
3.9x 
3.5x 
Net Debt/PL 
1.0x 
0.9x 
1.7x 
2.7x 
6.8x 
2013 Industry overview 
Source: ABLA, Companies’ Financial Statements. * JSL: 26.000 cars in fleet rental and 4.600 Movida **Ouro Verde: Net Fleet Rental Revenue; Ouro Verde: EBITDA excludes selling of Martini Meat. ***Investiment = Average shareholders’ Equity + Average Net Debt 
15
16 
1.Company overview 
2.Main business divisions 
Car Rental 
Fleet Rental 
Seminovos 
3.Consolidated 
4.Debt and cash 
5.Appendix 
Earnings release 2Q14 
Agenda
17 
Car Rental overview 
65.9% 
Compact cars 
2013 Fleet composition 
70,717 cars 
34.1% 
Others 
Net Revenues (R$ million) 
Corporate fleet size 
47,517 
64,688 70,717 
2009 2011 2013 
428.0 
565.2 
585.2 
802.2 
980.7 
1,093.7 1,163.5 
563.6 628.1 
280.3 316.7 
2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14
29 
70 
82 89 90 
2003 2010 2011 2012 2013 
18 
Drivers 
Air traffic passengers - million 
Source: BNDES, ANAC, IPEADATA and BCB 
GDP per capita 
(R$ thousands) 
6.9 7.5 8.4 9.5 10.7 11.7 12.8 14.2 
16.0 16.6 
19.0 
21.3 22.4 
24.1 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
151 
180 200 
240 
260 300 
350 
380 
415 
465 
510 
545 
622 
678 
51% 
38% 
37% 35% 
31% 
27% 
22% 20% 18% 16% 15% 15% 13% 12% 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
Monthly minimum salary (R$) Daily rental price over minimum salary (%) 
Car rental affordability 
Investments in Brazil (2014-2017) 
(R$ 4,075 billion) 
1,478 
1,154 
867 
575 
Services and 
Agriculture 
Industry Housing Infraestructure
19 
Source: ABLA 2013 Yearbook, Bradesco and Company’s loyalty program. 
Company current penetration 
Car Rental 
4 million 
84 million 
Adult population 
(age > 20 years) 
Class A+B+C 
15 million Adult population (age > 20 years) Class A+B 
Penetration: 4.8% on A, B and C classes. 
Opportunity: Low penetration in leisure trips
20 
Distribution 
Car rental distribution (Brazil) 
312 346 
381 415 449 474 479 470 
2007 2008 2009 2010 2011 2012 2013 1H14
Localiza 
366 Hertz 
64 
Unidas 
111 
Avis 
24 
Movida 
25 
Others 
2213 
Source: Abla 2014 and each company’s website (August 2014) 21 
Off-airport market is still fragmented. 
Airport locations Off-airport locations 
Car Rental Locations in Brazil 
Localiza 
104 
Hertz 
43 
Unidas 
47 
Avis 
29 
Movida 
19 
Others 
24
39,5% 
7,5% 
8,2% 
6,5% 
2,9% 
1,9% 
33,5% 
22 
31,8% 
4,1% 
7,4% 
4,5% 
3,1% 
1,5% 
47,5% 
47.0% 
35.9% 
Others 
Movida 
Avis 
Hertz 
Unidas 
Franchising 
Franchising 
Others 
Movida 
Avis 
Hertz 
Unidas 
2013 Market Share – Car Rental 
Rental Revenues 
R$3,055.8 million 
Fleet 222,554 cars 
Characteristics of Car Rental network : 
 Complex chain management 
 High fixed-cost 
 Consolidated market in airports locations 
 Fragmented market in off-airport locations 
 High barrier to entry 
Source: Euromonitor, ABLA and Companies’ Financial Statements and estimates. 
Gains of scale
Sources: EUROMONITOR from 2008 to 2012 and ABLA for 2013 
23 
Market Share Evolution – Car Rental 
33.2% 
29.5% 
37.8% 
40.5% 
41.8% 
47.0% 
5.2% 
6.2% 
6.9% 
6.1% 
6.1% 
8.2% 
2.9% 
2.5% 
2.9% 
2.9% 
2.8% 
2.9% 
2.6% 
2.3% 
2.6% 
2.5% 
2.5% 
6.5% 
56.1% 
59.5% 
49.8% 
48.0% 
46.8% 
35.4% 
2008 
2009 
2010 
2011 
2012 
2013 
Localiza 
Hertz 
Avis 
Unidas 
Others 
Based on Revenues
24 
1.Company overview 
2.Main business divisions 
Car Rental 
Fleet Rental 
Seminovos 
3.Consolidated 
4.Debt and cash 
5.Appendix 
Earnings release 2Q14 
Agenda
25 
Number of clients 
Fleet Rental overview 
38.0% 
Compact cars 
2013 Fleet composition 
32,809 cars 
62.0% 
Others 
584 
687 760 
2009 2011 2013 
Net Revenues (R$ million) 
219.8 
268.4 303.2 361.1 
455.0 
535.7 575.9 
288.9 283.1 
147.1 140.0 
2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14
2013 Market Share – Fleet Rental 
26 
Rental Revenues 
R$3,464.2 million 
Fleet 307,336 cars 
Characteristics of the Fleet Rental business: 
 Low fixed cost 
 Risk of car residual value (depreciation) 
 Low entry barrier 
Source: Euromonitor for revenue , ABLA for fleet and Companies’ Financial Statements. 
Locamerica 10.3% 
Unidas 
9.1% 
Ouro Verde 4.9% 
18.4% 
Others 
57.2% 
No gains of scale 
11.3% 
Unidas 7.1% 
Locamerica 10.3% 
JSL 
8.5% 
Ouro Verde 
6.1% 
Others 
56.8%
27 
Source: ABLA, Datamonitor and Localiza 
Low penetration of rented fleet in Brazil. 
Rented fleet penetration 
Corporate fleet: 
3,800,000* 
Rented fleet: 
307,336 
32,809 
Brazilian Market World 
8.1% 8.9% 
13.3% 
16.5% 
24.5% 
37.4% 
46.9% 
58.3% 
Drivers 
*Localiza estimates
28 
1.Company overview 
2.Main business divisions 
Car Rental 
Fleet Rental 
Seminovos 
3.Consolidated 
4.Debt and cash 
5.Appendix 
Earnings release 2Q14 
Agenda
29 
Increased sales volume even with stability in the number of stores in the last three years. 
# of points of sale 
Car sales – operating data 
32 35 
49 
55 
66 
73 74 74 
2007 2008 2009 2010 2011 2012 2013 1H14 
# of cars sold (Quantity) 
30,093 34,281 34,519 
47,285 50,772 
56,644 62,641 
33,338 
2007 2008 2009 2010 2011 2012 2013 1H14
30 
Source: O Estado de São Paulo newspaper, as of 08/16/13 (based on researches of Sindipeças) and Globo website, as of 03/10/2014. 
Used car sales drivers: 
affordability and penetration 
# of inhabitants per car 2012 – (Brazil 2013) 
# of inhabitants per car - Brazil 
4.4 
4.2 
4.0 
3.6 
2.1 
2.0 
1.9 
1.8 
1.2 
Brazil 
Argentina 
Russia 
South Korea 
Japan 
France 
Germany 
United Kingdon 
USA 
8.0 7.9 
7.4 
6.9 6.5 
5.9 5.5 5.2 
4.4 
2005 2006 2007 2008 2009 2010 2011 2012 2013 
Affordability to buy cars – Public Price of 
the most basic Gol 
300 
350 380 
415 
465 510 
545 
622 678 724 
84 
71 69 
61 
55 
51 
49 
43 43 43 
- 
10 
20 
30 
40 
50 
60 
70 
80 
90 
- 
100 
200 
300 
400 
500 
600 
700 
800 
900 
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 
Minimum wage (R$) Minimum wages to buy a new car
7.0 
6.7 
7.1 7.3 7.1 
8.4 
8.9 9.0 
9.4 
1.6 1.8 
2.3 
2.7 
3.0 
3.3 3.5 3.6 3.6 
31 
4.4x 
3.7x 
3.1x 
2.7x 2.4x 2.5x 2.5x 
2005 2006 2007 2008 2009 2010 2011 2012 2013 
2.6x 
Brazilian car market: 
new x used car market and affordability 
New cars 
Used cars 
Source: FENABRAVE (Autos + light commercial) and Anfavea 
2.6x 
Total market of 13 million cars.
32 
2013 Up to 2 years 
409,121 
2013 Brand new 
3,579,903 
2013 Used cars 
9,434,225 
0.7% 1.8% 13.9% 
Car sales – operating data 
Source: Anfavea and Fenabrave 
Examples 
• Retailers 
• “Loja do carro” 
• Dealers 
• Fiat, VW, Ford, 
GM most 
successful 
• Auto Brasil 
• Rental operators 
• Locamerica, Hertz 
• “Auto malls” and 
“Cidade do 
automóvel” 
Points of sale • 45,600 (Fenauto) • 3,714 (Anfavea) 
• 25 (Unidas, 
Locamerica, Avis 
and Hertz website). 
• 71 (Fenauto) 
Main players
33 
1.Company overview 
2.Main business divisions 
Car Rental 
Fleet Rental 
Seminovos 
3.Consolidated 
4.Debt and cash 
5.Appendix 
Earnings release 2Q14 
Agenda
40% 
60% 
34 
2013 Consolidated breakdown 
R$ million 
Net Revenues EBITDA 
11% 
41% 
48% 
50% 
16% 34% 
Company’s profitability comes from Car Rental and Fleet Rental Divisions. 
EBIT* 
Net revenues EBITDA EBIT Net income 
1,183.0 440.0 392.3 225.3 
575.9 377.3 259.8 159.0 
1,747.3 99.2 * * 
Consolidated 3,506.2 916.5 652.1 384.3 
*Seminovos results recorded in the Car Rental and Fleet Rental Division.
655.0 842.9 898.5 1,175.3 1,450.0 1,646.7 1,758.9 
861.9 920.3 
432.4 461.0 
850.5 
980.8 922.4 
1,321.9 
1,468.1 
1,520.0 
1,747.3 
744.6 929.3 
380.7 443.6 
2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14 
35 
Consolidated net revenues 
R$ million 
Car Rental Used car sales 
1,505.5 
1,823.7 
2,918.1 3,506.2 
1,606.5 
1,820.9 
2,497.2 
3,166.7 
904.6 
1,849.6 
813.1
36 
Consolidated EBITDA 
R$ million 
EBITDA grew 7.3% in the 2Q14. 
403.5 504.1 469.7 
649.5 
821.3 875.6 916.5 
442.3 490.6 
225.1 241.6 
2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14 
(*)Up to 2011, accessories and freight of new cars were recorded as permanent assets and depreciated over the cars’ useful life. 
From 2012 on, such values have been accounted directly in the cost line, impacting EBITDA but reducing depreciation costs. 
Divisions 2007* 2008* 2009* 2010* 2011* 2012 2013 1H13 1H14 2Q13 2Q14 
Car Rental 46.0% 45.9% 41.9% 45.3% 46.9% 40.9% 36.8% 35.7% 39.1% 35.9% 38.1% 
Fleet Rental 71.3% 69.1% 68.7% 68.0% 68.6% 66.4% 65.5% 66.1% 61.7% 66.2% 61.5% 
Rental Consolidated 54.5% 53.3% 51.1% 52.3% 53.8% 49.3% 46.5% 46.1% 46.3% 46.4% 45.4% 
Used Car Sales 5.5% 5.6% 1.1% 2.6% 2.8% 4.2% 5.7% 
6.0% 7.0% 6.4% 7.3%
2,395.8 
5,083.1 
4,371.7 
3,509.7 4,133.0 
4,311.3 
1,096.9 4,592.3 4,104.9 
2007 2008 2009 2010 2011 2012 2013 1H14 
332.9 
2,546.0 2,577.0 
1,536.0 1,683.9 
1,895.8 
1,452.4 1,360.9 
2007 2008 2009 2010 2011 2012 2013 1H14 
37 
Average depreciation per car 
in R$ 
Robust used-car 
market 
Financial crisis and 
IPI reduction effect 
Robust 
used-car market 
Financial crisis and 
IPI reduction effect 
Depreciation Non recurring additional depreciation - IPI Effect 
Depreciation Non recurring additional depreciation - IPI Effect 
3,972.4 
5,408.2 
2,076.6 
Average depreciation per car (R$) – Car Rental 
Average depreciation per car (R$) – Fleet Rental 
Annualized 
Annualized
190.2 
127.4 116.3 
250.5 
291.6 
240.9 
384.3 
192.3 206.4 
103.4 100.6 
2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14 
38 
Consolidated net income 
R$ million 
* Pro forma 2012 net income excluding additional depreciation related to the IPI tax reduction, net of income tax. 
336.3 * 
2Q14 net income was impacted by higher interest rates, 
partially offset by an increase in the EBITDA and a reduction in the car depreciation.
39 
1.Company overview 
2.Main business divisions 
Car Rental 
Fleet Rental 
Seminovos 
3.Consolidated 
4.Debt and cash 
5.Appendix 
Earnings release 2Q14 
Agenda
40 
Free cash flow - FCF 
(*) Without the technical discount up to 2010 
Free cash flow - R$ million 
2007 
2008 
2009 
2010 
2011 
2012 
2013 
1H14 
Operations 
EBITDA 
403.5 
504.1 
469.7 
649.5 
821.3 
875.6 
916.5 
490.6 
Used car sale revenue, net from taxes 
(850.5) 
(980.8) 
(922.4) 
(1,321.9) 
(1,468.1) 
(1,520.0) 
(1,747.3) 
(929.3) 
Depreciated cost of cars sold (*) 
760.0 
874.5 
855.1 
1,203.2 
1,328.6 
1,360.2 
1,543.8 
818.4 
(-) Income tax and social contribution 
(63.4) 
(52.8) 
(49.0) 
(57.8) 
(83.0) 
(100.9) 
(108.5) 
(72.7) 
Change in working capital 
13.3 
(44.8) 
(11.5) 
54.5 
(83.9) 
37.1 
2.9 
(70.5) 
Cash provided before investment 
262.9 
300.2 
341.9 
527.5 
514.9 
652.0 
607.4 
236.5 
Capex - Renewals 
Used car sale revenue, net from taxes 
850.5 
980.8 
922.4 
1,321.9 
1,468.1 
1,520.0 
1,747.3 
929.3 
Car investment for renewal 
(839.0) 
(1,035.4) 
(947.9) 
(1,370.1) 
(1,504.5) 
(1,563.3) 
(1,819.7) 
(972.4) 
Net investment for fleet renewal 
11.5 
(54.6) 
(25.5) 
(48.2) 
(36.4) 
(43.3) 
(72.4) 
(43.1) 
Fleet renewal – quantity 
30,093 
34,281 
34,519 
47,285 
50,772 
56,644 
62,641 
33.338 
Investment, other property and intangibles investments 
(23.7) 
(24.0) 
(20.8) 
(50.6) 
(59.9) 
(77.8) 
(47.5) 
(25.6) 
Free cash flow before growth, new HQ and interest 
250.7 
221.6 
295.6 
428.7 
418.6 
530.9 
487.5 
167.8 
Capex - Growth 
Investment on cars for fleet (growth) 
(221.9) 
(299.9) 
(241.1) 
(540.3) 
(272.0) 
(55.5) 
(209.4) 
(50.5) 
Change in accounts payable to car suppliers 
(51.0) 
(188.9) 
241.1 
111.3 
32.7 
(116.9) 
89.7 
99.9 
Fleet growth 
(272.9) 
(488.8) 
0.0 
(429.0) 
(239.3) 
(172.4) 
(119.7) 
49.4 
Fleet increase / (reduction) – quantity 
7,957 
9,930 
8,642 
18,649 
9,178 
2,011 
7,103 
1,726 
Free cash flow after growth, and before interest and before new headquarters 
(22.2) 
(267.2) 
295.6 
(0.3) 
179.3 
358.5 
357.8 
217.2 
Capex – HQ 
Investment in the construction of the new headquarters 
- 
(15.9) 
(0.2) 
(0.5) 
(3.1) 
(2.4) 
(6.5) 
(18.8) 
Marketable securities – new headquarters 
- 
- 
- 
- 
- 
- 
- 
(87.5) 
New headquarters construction 
- 
(15.9) 
(0.2) 
(0.5) 
(3.1) 
(2.4) 
(6.5) 
(106.3) 
Free cash flow before interest 
(22.2) 
(283.1) 
295.4 
(0.8) 
176.2 
356.1 
361.3 
110.9
41 
Changes in net debt 
R$ million 
- 1,368.1 
(76.9) 
Financial 
expenses 
(106.3) 
New headquarters 
Net debt 
06/30/2014 
FCF(*) 
217.2 
-1,332.8 
Net debt 
12/31/2013 
FCF after financial expenses 
140.3 
Due to the strong cash generation, net debt remained stable even after 
the investments in the new headquarters. 
(69.3) 
Dividends 
(*) Before new headquarters capex
184.7 238.6 
488.8 511.0 
221.0 294.5 195.0 147.5 
2014 2015 2016 2017 2018 2019 2020 2021 
245.9 185.7 
641.4 511.0 
221.0 247.0 
100.0 100.0 
2014 2015 2016 2017 2018 2019 2020 2021 
42 
Debt maturity profile (principal) 
R$ million 
The Company monitors the market on a regular basis and changes its debt portfolio 
to improve its debt profile and/or reduce its financial costs. 
Cash 
935.1 
912.1 
At the end of the Semester – June 30, 2014 
Cash 
1,010.7 
1,073.0 
At the beginning of the Semester – January 1, 2014
765.1 
1,254.5 1,078.6 
1,281.1 1,363.4 1,231.2 1,332.8 1,368.1 1,492.9 
1,752.6 1,907.8 
2,446.7 
2,681.7 2,547.6 
2,797.9 2,903.0 
2007 2008 2009 2010 2011 2012 2013 1H14 
43 
Debt - ratios 
Net debt vs. Fleet value 
BALANCE AT THE END OF PERIOD 2007(*) 2008(*) 2009(*) 2010(*) 2011 2012 2013 1H14 
Net debt / Fleet value 51% 72% 57% 52% 51% 48% 48% 47% 
Net debt / EBITDA** 1.9x 2.5x 2.3x 2.0x 1.7x 1.4x 1.5x 1.4x 
Net debt / Equity 1.3x 2.0x 1.5x 1.4x 1.2x 0.9x 1.0x 0.9x 
EBITDA / Net financial expenses 5.4x 3.8x 4.2x 5.0x 4.6x 6.3x 8.3x 6.4x 
(*) From 2007 to 2010, ratios based on USGAAP financial statements. 
**Annualized 
Net debt Fleet value 
Comfortable debt ratios.
44 
Localiza Level I ADR 
Ticker Symbol: LZRFY 
CUSIP: 53956W300 
ISIN: US53956W3007 
Ratio: 1 Common Share : 1 ADR 
Exchange: OTC 
Depositary bank: Deutsche Bank Trust Company Americas 
ADR broker helpline: +1 212 250 9100 (New York) 
+44 207 547 6500 (London) 
E-mail: adr@db.com 
ADR website: www.adr.db.com 
Depositary bank’s local custodian: Banco Bradesco S/A, Brazil
45 
Disclaimer 
Disclaimer 
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. 
This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. 
Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. 
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from any underwriters we may appoint in connection with an offering of securities in future. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. 
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. 
Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024 
Roberto Mendes CFO and IR 
Nora Lanari Head of IR 
Eugênio Mattar CEO

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Institutional Presentation 2T14

  • 1. September, 2014 Localiza Rent a Car S.A. Institutional Presentation 1
  • 2. 1.Company overview 2.Main business divisions Car Rental Fleet Rental Seminovos 3.Consolidated 4.Debt and cash 5.Webcast 2Q14 6.Appendix Earnings release 2Q14 Agenda 2
  • 3. Company: milestones Phase I – Rise to #1 1973 – Founded in Belo Horizonte/MG Late 70’s - Acquisitions in the Northeast of Brazil 1981 – Brazilian car rental leader in # of branches Phase II – Expansion 1984 – Expansion strategy by adjacencies: Franchising 1991 – Expansion strategy by adjacencies: Seminovos 1997 – PE firm DL&J enters at a market cap of US$ 150 mm 1997 – Expansion strategy by adjacencies: Fleet Rental Phase III – Reaching Scale 2005 – IPO: market cap of US$ 295 mm 2011 – Rated as investment grade by Moody’s, Fitch and S&P in 2012 2012 – ADR level I 06/30/2014 – Market cap of US$3.5 bi with ADTV of R$40.2 million 1973 1982 1983 2004 2005 2014 3
  • 4. Company: integrated business platform Synergies: bargaining power cost reduction cross selling 12.991 cars 169 locations in Brazil 64 locations in South America 34 employees 57.1% sold to final consumer 74 stores 998 employees  73,281 cars  4.1 million clients  301 locations  4,377 employees 31,814 cars 778 clients 367 employees This integrated business platform gives Localiza flexibility and superior performance. Based on the 2Q14 4 Car Rental Fleet Rental Seminovos Franchising
  • 5. Franchising Supplementary business, with the purpose to expand the brand’s network. Franchising is seen as a primarily strategic business by management – the revenues generated are low, however brand and network expand at minimum capital expenditure. Company: Business platform divisions Car Rental Localiza car rental rents to individuals or businesses at airports and other locations. The traditional backbone of Localiza. With its giant fleet that gets renewed annually, it lays the foundation for all scale effects captured by the group as a whole. Fleet Rental Offering customized fleet for 2-3 years terms. Localiza Fleet is seen as an additional business that generates value by leveraging synergies created by the integrated platform approach. Used car sales Support area, with the objective to sell the Company’s used cars and add know-how in buying cars and estimating the residual value. As a support business activity, Seminovos enables the sell roughly 60% of used cars directly to the final customer, thereby maximizing the residual value of used rental cars. 5
  • 6. Total 1 year R$ % Seminovos % R$ Net revenues 19,7 100,0% 28,1 100,0% 47,8 Costs - fixed and variable (9,1) -46,1% (9,1) SG&A (3,3) -17,0% (2,6) -9,4% (6,0) Net revenues of car sold 25,5 90,6% 25,5 Book value of car sold (24,1) -85,8% (24,1) EBITDA 7,3 36,8% 1,4 4,9% 8,6 Cars Depreciation (1,5) -5,2% (1,5) Others depreciation (0,4) -1,9% (0,2) -0,8% (0,6) Financial expenses (1,3) -4,6% (1,3) Taxes (2,1) -10,5% 0,5 1,7% (1,6) Net Income (Loss) 4,8 24,5% (1,1) -4,0% 3,7 NOPAT 4,6 ROIC 17,1% Cost of debt after taxes 6,0% Car Rental Seminovos Per operating car Per car sold 6 Net car sale revenue 1 year cycle R$25.5 Car Rental Financial Cycle Per car R$27.0 Car acquisition 1 2 3 4 5 6 E x p e n s e s , i n t e r e s t a n d t a x 7 8 9 10 11 12 Revenue Spread 11.1p.p.
  • 7. Total 2 years R$ % Seminovos % R$ Net revenues 36,9 100,0% 26,7 100,0% 63,7 Costs - fixed and variable (10,3) -28,0% (10,3) SG&A (2,4) -6,5% (2,4) -8,9% (4,8) Net revenues of car sold 24,4 91,1% 24,4 Book value of car sold (23,1) -86,2% (23,1) EBITDA 24,2 65,5% 1,3 4,9% 25,5 Cars Depreciation (9,2) -34,3% (9,2) Others depreciation (0,1) -0,2% - 0,0% (0,1) Financial expenses (2,2) -8,2% (2,2) Taxes (7,2) -19,6% 3,0 11,3% (4,2) Net Income (Loss) 16,9 45,7% (7,0) -26,3% 9,9 Net Income (Loss) - per year 8,4 45,7% (3,5) -26,3% 4,9 NOPAT 5,7 ROIC 17,1% Cost of debt after taxes 6,0% Per operating car Fleet Rental Seminovos Per car sold 7 Net car sale revenue R$24.4 2 year cycle Fleet Rental Financial Cycle Per car Spread 11.1p.p. R$33.3 Car acquisition 1 2 3 4 5 6 E x p e n s e s , i n t e r e s t a n d t a x 19 20 21 22 23 24 Revenue
  • 8. 535,5 643,8 788,7 934,7 1.150,7 1.160,4 1.462,8 1.699,2 1.802,5 1.821,8 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Rental revenues evolution 3.794,9 3.726,2 3.715,4 3.873,1 4.111,3 4.281,6 4.637,6 4.692,1 4.791,3 4.698,2 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Localiza’s rental revenues at constant prices Sector’s revenue at constant prices (ex- Localiza) GDP 5.7% 3.2% 4.0% 6.1% 5.2% -0.3% 7.5% 2.7% 1.0% Average GDP growth: 3.7% Source: ABLA (Brazilian Car Rental Association) and Localiza. 8 The Company grew at an average of 3.9x GDP and 6.0x the sector.
  • 9. Raising money Buying cars Renting Cars Selling Cars Source: ABLA (Brazilian Car Rental Association) and Localiza. Cash to renew the fleet or pay debt $ Profitability comes from rental divisions Competitive advantages: 41 years of experience in managing assets $ 9
  • 10. Competitive advantages: raising money Global Scale National Scale Localiza raises money with better conditions when compared to competitors. As of March, 2014. BBB Fitch Baa3 Moody’s BBB- S&P BBB+ S&P B+ S&P B+ Fitch B1 Moody‘s brAAA S&P Aa1.br Moody’s AAA(bra) Fitch brAA- S&P A+ (bra) Fitch brA S&P A (bra) Fitch brA+ S&P A+ (bra) Fitch A(bra) Fitch Raising money Buying cars Renting Cars Selling Cars 10 Investment grade: lower spreads and longer tenors
  • 11. 11 Competitive advantages: buying cars Localiza buys cars with better conditions due to the volume of purchases. Number of cars purchased - 2013 • Includes Franchising 78,779 18,866 9,950 * Source: each company website Localiza’s share in the internal sales of the major OEMs - 2013 2.6% Raising money Buying cars Renting Cars Selling Cars Localiza Unidas Locamerica
  • 12. 108 158 55 12 The Company is present in 242 cities where the other largest networks do not operate. Competitive advantages: renting cars Brand Know How Brazilian distribution # of cities # of branches Source: Brand Analytics and each company website (Localiza and Peers, as of March, 2014) 470 321 Raising money Buying cars Renting Cars Selling Cars Localiza Unidas Hertz Avis 341 99 78 42
  • 13. 13 Sales to final consumer Competitive advantages: selling cars Selling directly to final consumer reduces depreciation. Cars available for sale are used during peaks of demand. Raising money Buying cars Renting Cars Selling Cars Buffer: additional fleet
  • 14. 14 Spread (ROIC versus cost of debt after taxes) 8.4% 8.8% 7.6% 7.3% 8.6% 6.3% 6.0% 7.7% 21.3% 17.0% 11.5% 16.9% 17.1% 16.1% 16.5% 18.7% 2007 2008 2009 2010 2011 2012 2013 1H14 12.9p.p. 8.2p.p. 4.0p.p. 9.6p.p. 8.5p.p. 11.0p.p. 9.8p.p. ROIC Cost of debt after taxes Financial crisis effect 10.5p.p. Annualized (*) 2008 and 2012 ROIC were calculated excluding additional fleet depreciation that was treated as equity loss since they were extraordinary non-recurring events caused by external factors (IPI reduction for new cars), following the concepts recommended by Stern Stewart.
  • 15. Activities Car and Fleet rentals Car and Fleet rentals Fleet rental Logistics, Car and Fleet and rentals Machinery, heavy equipments and fleet rentals Gross Rental Revenues (R$ million) 1,821.8 567.0 356.9 N/D 216.8** Fleet (End of Period) 117,759 38,292 28,265 30,600* 18,616 ROIC (NOPAT/ Investment***): 2013 16.5% 6.8% 7.4% 6.9% 7.8% 2012 16.1% 3.9% 6.9% 7.0% 7.9% ROE (Net Income/ Shareholders’ Equity): 2013 28.7% 9.1% 5.3% 9.2% 31.8% 2012 18.2% 1.2% 12.8% 9.2% 10.7% Net Debt/EBITDA 1.5x 2.2x 3.1x 3.9x 3.5x Net Debt/PL 1.0x 0.9x 1.7x 2.7x 6.8x 2013 Industry overview Source: ABLA, Companies’ Financial Statements. * JSL: 26.000 cars in fleet rental and 4.600 Movida **Ouro Verde: Net Fleet Rental Revenue; Ouro Verde: EBITDA excludes selling of Martini Meat. ***Investiment = Average shareholders’ Equity + Average Net Debt 15
  • 16. 16 1.Company overview 2.Main business divisions Car Rental Fleet Rental Seminovos 3.Consolidated 4.Debt and cash 5.Appendix Earnings release 2Q14 Agenda
  • 17. 17 Car Rental overview 65.9% Compact cars 2013 Fleet composition 70,717 cars 34.1% Others Net Revenues (R$ million) Corporate fleet size 47,517 64,688 70,717 2009 2011 2013 428.0 565.2 585.2 802.2 980.7 1,093.7 1,163.5 563.6 628.1 280.3 316.7 2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14
  • 18. 29 70 82 89 90 2003 2010 2011 2012 2013 18 Drivers Air traffic passengers - million Source: BNDES, ANAC, IPEADATA and BCB GDP per capita (R$ thousands) 6.9 7.5 8.4 9.5 10.7 11.7 12.8 14.2 16.0 16.6 19.0 21.3 22.4 24.1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 151 180 200 240 260 300 350 380 415 465 510 545 622 678 51% 38% 37% 35% 31% 27% 22% 20% 18% 16% 15% 15% 13% 12% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Monthly minimum salary (R$) Daily rental price over minimum salary (%) Car rental affordability Investments in Brazil (2014-2017) (R$ 4,075 billion) 1,478 1,154 867 575 Services and Agriculture Industry Housing Infraestructure
  • 19. 19 Source: ABLA 2013 Yearbook, Bradesco and Company’s loyalty program. Company current penetration Car Rental 4 million 84 million Adult population (age > 20 years) Class A+B+C 15 million Adult population (age > 20 years) Class A+B Penetration: 4.8% on A, B and C classes. Opportunity: Low penetration in leisure trips
  • 20. 20 Distribution Car rental distribution (Brazil) 312 346 381 415 449 474 479 470 2007 2008 2009 2010 2011 2012 2013 1H14
  • 21. Localiza 366 Hertz 64 Unidas 111 Avis 24 Movida 25 Others 2213 Source: Abla 2014 and each company’s website (August 2014) 21 Off-airport market is still fragmented. Airport locations Off-airport locations Car Rental Locations in Brazil Localiza 104 Hertz 43 Unidas 47 Avis 29 Movida 19 Others 24
  • 22. 39,5% 7,5% 8,2% 6,5% 2,9% 1,9% 33,5% 22 31,8% 4,1% 7,4% 4,5% 3,1% 1,5% 47,5% 47.0% 35.9% Others Movida Avis Hertz Unidas Franchising Franchising Others Movida Avis Hertz Unidas 2013 Market Share – Car Rental Rental Revenues R$3,055.8 million Fleet 222,554 cars Characteristics of Car Rental network :  Complex chain management  High fixed-cost  Consolidated market in airports locations  Fragmented market in off-airport locations  High barrier to entry Source: Euromonitor, ABLA and Companies’ Financial Statements and estimates. Gains of scale
  • 23. Sources: EUROMONITOR from 2008 to 2012 and ABLA for 2013 23 Market Share Evolution – Car Rental 33.2% 29.5% 37.8% 40.5% 41.8% 47.0% 5.2% 6.2% 6.9% 6.1% 6.1% 8.2% 2.9% 2.5% 2.9% 2.9% 2.8% 2.9% 2.6% 2.3% 2.6% 2.5% 2.5% 6.5% 56.1% 59.5% 49.8% 48.0% 46.8% 35.4% 2008 2009 2010 2011 2012 2013 Localiza Hertz Avis Unidas Others Based on Revenues
  • 24. 24 1.Company overview 2.Main business divisions Car Rental Fleet Rental Seminovos 3.Consolidated 4.Debt and cash 5.Appendix Earnings release 2Q14 Agenda
  • 25. 25 Number of clients Fleet Rental overview 38.0% Compact cars 2013 Fleet composition 32,809 cars 62.0% Others 584 687 760 2009 2011 2013 Net Revenues (R$ million) 219.8 268.4 303.2 361.1 455.0 535.7 575.9 288.9 283.1 147.1 140.0 2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14
  • 26. 2013 Market Share – Fleet Rental 26 Rental Revenues R$3,464.2 million Fleet 307,336 cars Characteristics of the Fleet Rental business:  Low fixed cost  Risk of car residual value (depreciation)  Low entry barrier Source: Euromonitor for revenue , ABLA for fleet and Companies’ Financial Statements. Locamerica 10.3% Unidas 9.1% Ouro Verde 4.9% 18.4% Others 57.2% No gains of scale 11.3% Unidas 7.1% Locamerica 10.3% JSL 8.5% Ouro Verde 6.1% Others 56.8%
  • 27. 27 Source: ABLA, Datamonitor and Localiza Low penetration of rented fleet in Brazil. Rented fleet penetration Corporate fleet: 3,800,000* Rented fleet: 307,336 32,809 Brazilian Market World 8.1% 8.9% 13.3% 16.5% 24.5% 37.4% 46.9% 58.3% Drivers *Localiza estimates
  • 28. 28 1.Company overview 2.Main business divisions Car Rental Fleet Rental Seminovos 3.Consolidated 4.Debt and cash 5.Appendix Earnings release 2Q14 Agenda
  • 29. 29 Increased sales volume even with stability in the number of stores in the last three years. # of points of sale Car sales – operating data 32 35 49 55 66 73 74 74 2007 2008 2009 2010 2011 2012 2013 1H14 # of cars sold (Quantity) 30,093 34,281 34,519 47,285 50,772 56,644 62,641 33,338 2007 2008 2009 2010 2011 2012 2013 1H14
  • 30. 30 Source: O Estado de São Paulo newspaper, as of 08/16/13 (based on researches of Sindipeças) and Globo website, as of 03/10/2014. Used car sales drivers: affordability and penetration # of inhabitants per car 2012 – (Brazil 2013) # of inhabitants per car - Brazil 4.4 4.2 4.0 3.6 2.1 2.0 1.9 1.8 1.2 Brazil Argentina Russia South Korea Japan France Germany United Kingdon USA 8.0 7.9 7.4 6.9 6.5 5.9 5.5 5.2 4.4 2005 2006 2007 2008 2009 2010 2011 2012 2013 Affordability to buy cars – Public Price of the most basic Gol 300 350 380 415 465 510 545 622 678 724 84 71 69 61 55 51 49 43 43 43 - 10 20 30 40 50 60 70 80 90 - 100 200 300 400 500 600 700 800 900 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Minimum wage (R$) Minimum wages to buy a new car
  • 31. 7.0 6.7 7.1 7.3 7.1 8.4 8.9 9.0 9.4 1.6 1.8 2.3 2.7 3.0 3.3 3.5 3.6 3.6 31 4.4x 3.7x 3.1x 2.7x 2.4x 2.5x 2.5x 2005 2006 2007 2008 2009 2010 2011 2012 2013 2.6x Brazilian car market: new x used car market and affordability New cars Used cars Source: FENABRAVE (Autos + light commercial) and Anfavea 2.6x Total market of 13 million cars.
  • 32. 32 2013 Up to 2 years 409,121 2013 Brand new 3,579,903 2013 Used cars 9,434,225 0.7% 1.8% 13.9% Car sales – operating data Source: Anfavea and Fenabrave Examples • Retailers • “Loja do carro” • Dealers • Fiat, VW, Ford, GM most successful • Auto Brasil • Rental operators • Locamerica, Hertz • “Auto malls” and “Cidade do automóvel” Points of sale • 45,600 (Fenauto) • 3,714 (Anfavea) • 25 (Unidas, Locamerica, Avis and Hertz website). • 71 (Fenauto) Main players
  • 33. 33 1.Company overview 2.Main business divisions Car Rental Fleet Rental Seminovos 3.Consolidated 4.Debt and cash 5.Appendix Earnings release 2Q14 Agenda
  • 34. 40% 60% 34 2013 Consolidated breakdown R$ million Net Revenues EBITDA 11% 41% 48% 50% 16% 34% Company’s profitability comes from Car Rental and Fleet Rental Divisions. EBIT* Net revenues EBITDA EBIT Net income 1,183.0 440.0 392.3 225.3 575.9 377.3 259.8 159.0 1,747.3 99.2 * * Consolidated 3,506.2 916.5 652.1 384.3 *Seminovos results recorded in the Car Rental and Fleet Rental Division.
  • 35. 655.0 842.9 898.5 1,175.3 1,450.0 1,646.7 1,758.9 861.9 920.3 432.4 461.0 850.5 980.8 922.4 1,321.9 1,468.1 1,520.0 1,747.3 744.6 929.3 380.7 443.6 2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14 35 Consolidated net revenues R$ million Car Rental Used car sales 1,505.5 1,823.7 2,918.1 3,506.2 1,606.5 1,820.9 2,497.2 3,166.7 904.6 1,849.6 813.1
  • 36. 36 Consolidated EBITDA R$ million EBITDA grew 7.3% in the 2Q14. 403.5 504.1 469.7 649.5 821.3 875.6 916.5 442.3 490.6 225.1 241.6 2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14 (*)Up to 2011, accessories and freight of new cars were recorded as permanent assets and depreciated over the cars’ useful life. From 2012 on, such values have been accounted directly in the cost line, impacting EBITDA but reducing depreciation costs. Divisions 2007* 2008* 2009* 2010* 2011* 2012 2013 1H13 1H14 2Q13 2Q14 Car Rental 46.0% 45.9% 41.9% 45.3% 46.9% 40.9% 36.8% 35.7% 39.1% 35.9% 38.1% Fleet Rental 71.3% 69.1% 68.7% 68.0% 68.6% 66.4% 65.5% 66.1% 61.7% 66.2% 61.5% Rental Consolidated 54.5% 53.3% 51.1% 52.3% 53.8% 49.3% 46.5% 46.1% 46.3% 46.4% 45.4% Used Car Sales 5.5% 5.6% 1.1% 2.6% 2.8% 4.2% 5.7% 6.0% 7.0% 6.4% 7.3%
  • 37. 2,395.8 5,083.1 4,371.7 3,509.7 4,133.0 4,311.3 1,096.9 4,592.3 4,104.9 2007 2008 2009 2010 2011 2012 2013 1H14 332.9 2,546.0 2,577.0 1,536.0 1,683.9 1,895.8 1,452.4 1,360.9 2007 2008 2009 2010 2011 2012 2013 1H14 37 Average depreciation per car in R$ Robust used-car market Financial crisis and IPI reduction effect Robust used-car market Financial crisis and IPI reduction effect Depreciation Non recurring additional depreciation - IPI Effect Depreciation Non recurring additional depreciation - IPI Effect 3,972.4 5,408.2 2,076.6 Average depreciation per car (R$) – Car Rental Average depreciation per car (R$) – Fleet Rental Annualized Annualized
  • 38. 190.2 127.4 116.3 250.5 291.6 240.9 384.3 192.3 206.4 103.4 100.6 2007 2008 2009 2010 2011 2012 2013 1H13 1H14 2Q13 2Q14 38 Consolidated net income R$ million * Pro forma 2012 net income excluding additional depreciation related to the IPI tax reduction, net of income tax. 336.3 * 2Q14 net income was impacted by higher interest rates, partially offset by an increase in the EBITDA and a reduction in the car depreciation.
  • 39. 39 1.Company overview 2.Main business divisions Car Rental Fleet Rental Seminovos 3.Consolidated 4.Debt and cash 5.Appendix Earnings release 2Q14 Agenda
  • 40. 40 Free cash flow - FCF (*) Without the technical discount up to 2010 Free cash flow - R$ million 2007 2008 2009 2010 2011 2012 2013 1H14 Operations EBITDA 403.5 504.1 469.7 649.5 821.3 875.6 916.5 490.6 Used car sale revenue, net from taxes (850.5) (980.8) (922.4) (1,321.9) (1,468.1) (1,520.0) (1,747.3) (929.3) Depreciated cost of cars sold (*) 760.0 874.5 855.1 1,203.2 1,328.6 1,360.2 1,543.8 818.4 (-) Income tax and social contribution (63.4) (52.8) (49.0) (57.8) (83.0) (100.9) (108.5) (72.7) Change in working capital 13.3 (44.8) (11.5) 54.5 (83.9) 37.1 2.9 (70.5) Cash provided before investment 262.9 300.2 341.9 527.5 514.9 652.0 607.4 236.5 Capex - Renewals Used car sale revenue, net from taxes 850.5 980.8 922.4 1,321.9 1,468.1 1,520.0 1,747.3 929.3 Car investment for renewal (839.0) (1,035.4) (947.9) (1,370.1) (1,504.5) (1,563.3) (1,819.7) (972.4) Net investment for fleet renewal 11.5 (54.6) (25.5) (48.2) (36.4) (43.3) (72.4) (43.1) Fleet renewal – quantity 30,093 34,281 34,519 47,285 50,772 56,644 62,641 33.338 Investment, other property and intangibles investments (23.7) (24.0) (20.8) (50.6) (59.9) (77.8) (47.5) (25.6) Free cash flow before growth, new HQ and interest 250.7 221.6 295.6 428.7 418.6 530.9 487.5 167.8 Capex - Growth Investment on cars for fleet (growth) (221.9) (299.9) (241.1) (540.3) (272.0) (55.5) (209.4) (50.5) Change in accounts payable to car suppliers (51.0) (188.9) 241.1 111.3 32.7 (116.9) 89.7 99.9 Fleet growth (272.9) (488.8) 0.0 (429.0) (239.3) (172.4) (119.7) 49.4 Fleet increase / (reduction) – quantity 7,957 9,930 8,642 18,649 9,178 2,011 7,103 1,726 Free cash flow after growth, and before interest and before new headquarters (22.2) (267.2) 295.6 (0.3) 179.3 358.5 357.8 217.2 Capex – HQ Investment in the construction of the new headquarters - (15.9) (0.2) (0.5) (3.1) (2.4) (6.5) (18.8) Marketable securities – new headquarters - - - - - - - (87.5) New headquarters construction - (15.9) (0.2) (0.5) (3.1) (2.4) (6.5) (106.3) Free cash flow before interest (22.2) (283.1) 295.4 (0.8) 176.2 356.1 361.3 110.9
  • 41. 41 Changes in net debt R$ million - 1,368.1 (76.9) Financial expenses (106.3) New headquarters Net debt 06/30/2014 FCF(*) 217.2 -1,332.8 Net debt 12/31/2013 FCF after financial expenses 140.3 Due to the strong cash generation, net debt remained stable even after the investments in the new headquarters. (69.3) Dividends (*) Before new headquarters capex
  • 42. 184.7 238.6 488.8 511.0 221.0 294.5 195.0 147.5 2014 2015 2016 2017 2018 2019 2020 2021 245.9 185.7 641.4 511.0 221.0 247.0 100.0 100.0 2014 2015 2016 2017 2018 2019 2020 2021 42 Debt maturity profile (principal) R$ million The Company monitors the market on a regular basis and changes its debt portfolio to improve its debt profile and/or reduce its financial costs. Cash 935.1 912.1 At the end of the Semester – June 30, 2014 Cash 1,010.7 1,073.0 At the beginning of the Semester – January 1, 2014
  • 43. 765.1 1,254.5 1,078.6 1,281.1 1,363.4 1,231.2 1,332.8 1,368.1 1,492.9 1,752.6 1,907.8 2,446.7 2,681.7 2,547.6 2,797.9 2,903.0 2007 2008 2009 2010 2011 2012 2013 1H14 43 Debt - ratios Net debt vs. Fleet value BALANCE AT THE END OF PERIOD 2007(*) 2008(*) 2009(*) 2010(*) 2011 2012 2013 1H14 Net debt / Fleet value 51% 72% 57% 52% 51% 48% 48% 47% Net debt / EBITDA** 1.9x 2.5x 2.3x 2.0x 1.7x 1.4x 1.5x 1.4x Net debt / Equity 1.3x 2.0x 1.5x 1.4x 1.2x 0.9x 1.0x 0.9x EBITDA / Net financial expenses 5.4x 3.8x 4.2x 5.0x 4.6x 6.3x 8.3x 6.4x (*) From 2007 to 2010, ratios based on USGAAP financial statements. **Annualized Net debt Fleet value Comfortable debt ratios.
  • 44. 44 Localiza Level I ADR Ticker Symbol: LZRFY CUSIP: 53956W300 ISIN: US53956W3007 Ratio: 1 Common Share : 1 ADR Exchange: OTC Depositary bank: Deutsche Bank Trust Company Americas ADR broker helpline: +1 212 250 9100 (New York) +44 207 547 6500 (London) E-mail: adr@db.com ADR website: www.adr.db.com Depositary bank’s local custodian: Banco Bradesco S/A, Brazil
  • 45. 45 Disclaimer Disclaimer The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from any underwriters we may appoint in connection with an offering of securities in future. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024 Roberto Mendes CFO and IR Nora Lanari Head of IR Eugênio Mattar CEO