LSA19: How to Leverage the Power of Connected SMB Customer Data
T O P 10 R E A S O N S T O S O C
1. Top 15 Reasons why You might consider Sending Out Cards
1. Most businesses lose 10-17% of their business every year
2. 62% of your clients aren’t taking advantage of all of your products or services.
3. 91% of our customers say they would give us a referral; 80% haven’t been
encouraged to do so!
4. You lose 10% of your influence for every month that you don’t have contact with
your client
5. A 5% increase in customer loyalty could yield 20-80% to your bottom line
6. Studies show that an average prospect won’t do business with you until they’ve
seen or heard from you or your message at least 7 times
7. 79% of all trade show leads aren’t followed up
8. 66% of your business within the next year will come from your sphere of
influence
9. Only 3% of the mail we receive is personal
10. The Average company loses 50% of its customers every 5 years. The cost of
replacing them can be 6-7 more expensive
11. 82% of all homeowners can't tell you the name of their realtor if they bought
their home over 2 years ago
12. Just saying thank you to our clients...particularly new clients (with no selling
involved in the card) it will increase your business by 17%.
13. 95% of our customers will purchase from a competitor even it you provide a
great service on an impulse... Need to create loyalty!
14. Emails get deleted & cards with photos of the recipient get displayed.
15. 15% of emails are opened, 50% of newsletters are opened, and 98%of greeting
cards are opened.
When I read statistics like these, it just confirms reasons why we should use Send Out
Cards to our employees, prospects and customers.