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What are B2B buyers’ biggest turn offs?
Confidential © zooma. 2017
0%	
5%	
10%	
15%	
20%	
25%	
30%	
Talk	too	much	about	
themselves	and	don’t	get	to	
know	our	company	
Act	more	like	vendors	than	
partners	
Don’t	provide	me	with	
objecBve	informaBon	to	help	
frame	my	decision	
Are	too	transacBonal	and	
don’t	seem	interested	in	a	
relaBonship	
The	sales	experience	is	great	
but	the	service	aEerward	
disappoints	
Reach	out	too	early	in	the	
sales	cycle	
%	share	of	respondents	
What are B2B buyers’ biggest turn offs?
Aberdeen Group, August 2017

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B2B buyers biggest turnoffs

  • 1. What are B2B buyers’ biggest turn offs?
  • 2. Confidential © zooma. 2017 0% 5% 10% 15% 20% 25% 30% Talk too much about themselves and don’t get to know our company Act more like vendors than partners Don’t provide me with objecBve informaBon to help frame my decision Are too transacBonal and don’t seem interested in a relaBonship The sales experience is great but the service aEerward disappoints Reach out too early in the sales cycle % share of respondents What are B2B buyers’ biggest turn offs? Aberdeen Group, August 2017