This presentation by Lee Tune outlines his qualifications and commitment to being the Director of Communications for the UMD Division of Research. Tune has over 25 years of experience in journalism, communications, and public relations for organizations like NIH, NAS/NRC, and UMD. He has spent the last 15+ years working in communications and marketing at UMD. Tune is committed to helping UMD research and innovation improve lives and make the world better through his leadership of the Office of University Communications.

1. Director of Communications
UMD Division of Research
Presentation
By Lee Tune

2. The Best Suited
It’s the combination of
QUALITY and FIT
That make it right!

3. Smart, Creative, Agile,
Experienced
Adroit abilities for The Nation’s Research University
in a global, instant communication world

4. “Knowledge is power”
- English Philosopher Francis Bacon

5. Knowledge of
the University of Maryland
– History
– Aspirations
– Messages
– Strengths
– Challenges
– People

6. Knowledge of
• Communications
• Practice and theory
• Strategy and tactics
• Professional and interpersonal
• Old Media & New
• Essential
» Sender message receiver

7. Knowledge of
• the Office of University Communications
– Where it has been
– Where it’s headed
– And exceptional team that is taking it there

8. Experience
– 25+ years in journalism & communications
• NIH, private sector, NAS/NRC, UMD
– 20+ years of communications/PR success
– 15+ years UMD Communications & Marketing
– A life-time of leadership and management
• Professional
– Direct and cooperative
» Projects, publications, people
• Personal
– Family Business; Sport administration & coaching

9. Commitment
• To the University of Maryland
• To UMD Research & Innovation
• To UMD Marketing and Communications
• To UMD’s power to improve lives & make
the world better

10. Commitment
• To the University of Maryland
• To UMD Research & Innovation
• To UMD Marketing and Communications
• To UMD’s power to improve lives & make
the world better