2. *
*What-if plans: ensure you don’t assume all
will go as planned
*Use of scenario planning: creates a
framework for decisions if a drastic change
occurs
3. *
*Types of crises
*Natural:
earthquakes, floods, hurricanes, etc.
*Normal: systematic; stock market
rhythms, influenza trends, etc.
*Abnormal: intentional;
contamination, terrorism, etc
4. *
*Stages of Crisis Management
*Prevention & early detection to stave off problems
*Preparation: planning and practice to reduce the
impact of problems
*Containment: response to actual crisis to minimize
its effect
*Speak with one voice, be honest
*Respond to emotional needs
*Give sense of security and belonging
