I’m a successful, cheerful, senior marketing consultant with over 25 years of big brand experience. I’m always looking for new opportunities and to professionally meet new people so do drop me a line. Some of my work on SlideShare which I hope you find useful. I’ve covered almost every specialty in marketing and communications in my time but my specialities are strategic and tactical activities, advertising and comms, digital engagement including Pay Per Click (PPC), Customer Relationship Management (CRM), brand development, market research/ insight and customer journey work to the point of purchase and beyond. As well as senior leadership. My 3 years+ of consultancy have been varied. Sometimes I’m asked to manage a project or department of my client, sometimes I do research projects, on other occasions it’s a strategic review with report and a senior presentation. I work mainly in the education, universities sector (but not exclusively) with expertise in undergraduate and postgraduate student recruitment. I also offer training in LinkedIn for students and recent graduates as part of the employability agenda.

1. Liz Murphy
Senior Marketing Consultant

2. • I’m a freelance, self employed, Marketing Consultant
• I’ve been a director for over 15 years
• I have over 25+ years experience in Marketing
• For over 7 years I was Director of Student Recruitment
and Outreach and Deputy Director of Marketing at the
University of Birmingham
• I have also studied strategic digital marketing at
Harvard University in Boston USA

3. Some of the other brands I have worked for

4. The university brands I have worked for

5. Marketing &
Communication
Projects delivery
Leadership
staff & project
management
with KPIs &
SLA’s
Evidence based
marketing
Customer Insight,
market research,
data analysis,
ROI
Channels to market & digital
engagement
Brand development and student/ stakeholder expectations
Customer journey work to recruitment & beyond
Brand
Insight Digital
Strategic
Marketing
Creating &
Reviewing
Liz
Murphy
A summary of my expertise

6. Need Some Help?
• I’m a successful, freelance, marketing &
communications consultant at director level.
• You can hire me for a few weeks, a few days each
month, a few months or offer me a job.
• Feel free to ring me for a chat
Liz Murphy
07939 167313 UK or find me on LinkedIn
lizmurphywork@gmail.com
www.marketingconsultant.org.uk