Just because social media is "free" doesn't mean it's easy. Many businesses pick up a random social network because all the kids are doing it these days - and they don't plan for success: no preparation, no strategy, no measurement. Those accounts get forgotten about or, worse, aggravate their audiences with the wrong content.
This presentation highlights the steps in the social media management and planning process, and will give businesses a starting place for their own social strategy.
Download my Social Network Cheat Sheet, which includes major social networks and critical data points to consider before selecting your social network: http://bit.ly/snsheet
(Most photos used taken from my Instagram feed.)