Media Training for Authors

Media Training For Authors
W I T H
P R O D U C I N G V I D E O S
& G I V I N G I N T E R V I E W S
PAULA RIZZO
Copyright © 2023 Paula Rizzo - All rights reserved.

How to Produce Compelling Videos
Setting Up Your Virtual “Studio”
Looking & Sounding Your Best
What We’ll Cover
@ L I S T P R O D U C E R

HOW TO PRODUCE
COMPELLING VIDEO

What’s Your Niche?

A SPECIALIZED SEGMENT OF
THE MARKET FOR A
PARTICULAR KIND OF
PRODUCT OR SERVICE.
Niche

One-pronged approach:
“I LOVE LISTS.”

T H I N K B E YO N D P R O M O T I O N
Bigger than your book
What are you trying to change or
improve?
What mission are you on?
How is this helpful to others?

WORDS
Wise
“Be of Service!”

What Are Your Topics?

Chef & Author
Video Series: “How Not To Cook”
Entertaining & not directly about
her book
Increases authority & exposure
Nikki Dinki

The human brain
remembers visual
information
100x longer than text
Source: PNAS

T I M I N G I S K E Y
One minute is an eternity
Video length depends on the platform
5+ minute videos must have a demo/
interview/interaction

Aparna Verma
Fiction Author
Uses a mix of on-camera
and book-only shots
Videos directly about her
book
Doesn’t always speak

92% of mobile video users
share videos with others
Source: SmallBiz Trends

Builds credibility
Creates intimacy with the
audience
Makes you likable
Makes you memorable
What Video Does For You!

Social video generates 12x
MORE shares than text &
images COMBINED
Source: SmallBiz Trends

T Y P E S O F V I D E O S
Demonstration or tutorial
Short Tips to Camera
Interview with another person
Spontaneous advice & insights
Media Interviews

PaulaRizzo.com/10q

Media Interviews

Emmy-Award Winning TV Producer | Media Trainer
Best-selling Productivity Author | Speaker | Contributor
Paula Rizzo

SETTING UP YOUR
“VIRTUAL” STUDIO

S H O O T I N G D O ’ S A N D D O N ’ T S
Do use natural light
Do shoot eye level
Do look right in the
camera
Don’t shoot with a
window at your back
Don’t move the
camera around
Don’t be afraid to
move the camera back
D O D O N ’ T

W H AT I S B E H I N D YO U ?
Have some depth
What objects are visible?
What living things are visible?
Green screen?

E Q U I P M E N T
Camera
Lighting
Tripod
Computer stand
Headphones
Microphone

LOOKING
& SOUNDING
YOUR BEST

This Works For All Media

Where Do I Look?

How Do I Sit?

How To Keep Energy Up?

What Do I Wear?
Be comfortable
Look neat and
professional
Choose bold colors
Bring a backup
No patterns or logos
No black, no white
Nothing sheer or
fl
imsy
No chunky jewelry or hats
D O D O N ’ T

Hair & Makeup!

How Do I Show My Book?

Publishers
I’ve worked with…
Chef Todd Richards

What Do I Say?

Tell Stories

Mo Gawdat - Author, Solve For Happy
“Two days after Paula’s coaching, my
interview with Channel 4 News in the
UK went viral on social media with
more than 100 million views.
Within just 20 minutes, Paula’s
media training opened my eyes to
ways I could be even more e
ff
ective in
spreading my message of happiness.”

Know your talking points
Be Decisive - Stake Your Claim
Always give value but be brief
Use the Accordion Method
Speak In Soundbites

S H OW E D U P T O DAY
You want media attention for your
book
You don’t want to blow your chance
and you want to do it the right way
You’re tired of other people’s books
getting all the attention
Why You

THE OBVIOUS QUESTION
How do you nail media interviews,
create buzz for your book and become
a go-to expert?

A systematic approach that helps you
Position yourself as an expert
Identify what is the most important
message to share
Consistently share what you know to get
book buyers
Prepare for each interview with ease

I’ve produced video for major media outlets
for nearly 20 years! Plus, I’m a bestselling
author myself!
I’ve also helped experts, authors and
entrepreneurs create compelling content and
become go-to authorities!
I know how this works!
Remember…

Laura Gianino, Senior Publicity Manager,
HarperCollins Publishers
“My clients have come to me post-
media appearances to tell me that
'Paula Rizzo works magic.' Paula Rizzo
has transformed my writer clients from
unsure to con
fi
dent.”

TO DO IT
2 ways

Could you do it on your own?
Sure.
But…
How long would it take you?
How will you stay accountable?
How will you know what to change?

YOUR INVITATION

Get Instant Access To
The 90-Minute Masterclass

Chelsea Conaboy, Mother Brain (Holt & Co)
“Paula helped me to get out all my
long-winded responses and to hone
in on the ideas that really
worked. Paula helped me to
fi
nd
con
fi
dence in telling the story of
my
fi
rst book. I’m so grateful.”

This foundational piece will give you all the
information you need on where to look, how to
sit, what to wear, how to do your makeup and
so much more when you’re on camera or
conducting any media interview.
Video 101

Don’t let tech stand in your way of getting your
book noticed. We’ll cover the essentials you need
to nail any interview from your home or o
ffi
ce.
Plus we’ll cover what to do if you’re in the studio
too.
Set Up Your
Virtual Studio

Shari Leid - Make Your Mess Your Message
“Paula’s knowledge as a former
TV producer is invaluable for
anyone who hopes to be in front
of a TV audience. Her ability to
teach and convey her knowledge
to her clients is seamless.”

This is the skill every member of the media
needs you to know. You’ll learn how to articulate
your expertise and what your book is about in a
succinct and compelling way using a repeatable
formula.
How To Speak In
Soundbites

Kimberly Fahik, Little Miseries - A Novel
“Paula’s "Accordion Method" for
organizing my book soundbites is
*Chef's Kiss* - I am going to apply
this to so many areas of my life,
writing or not! This is a game-
changing 90 minutes.

Not every interview will go according to plan. If
you know what to expect you’ll handle these
worst-case scenarios with ease. We’ll go over
what to do with hostile hosts, if you don’t know
the answer and more.
Worst-Case Scenarios

“I worked with Paula and somehow
she's made a 180° change out of
me! After a recent segment, someone
said, "You're a natural up there."
Little did they know, that it was the
result of a lot work with Paula.
It's impossible not to improve
under her care.”
Melissa Coleman - The Minimalist Kitchen

PaulaRizzo.com/guide
Productivity & Presentation Guide

01
WHY VIDEO MATTERS

The success of a segment is not only about what
you say but also how you prepare mentally to
be in the moment and deliver your best stu
ff
.
We’ll cover strategies to look calm, cool, and
collected during any interview.
How To Prepare

Krystale Littlejohn - Just Get On The Pill
“Paula helped clarify my priorities,
taught me how to communicate more
e
ff
ectively, shaved hours o
ff
my
presentation and public speaking
prep time, and helped me build
greater con
fi
dence.”

You have a message you’re dying to
share
You are ready to reach a larger audience
You want to build a bigger platform
You feel excited at the prospect of
increasing your visibility
Perfect For You If…

What You Get:
Instant access to the 90-
minute Masterclass and Q&A
Instant access to the Media-
Ready Author Equipment List
Paula’s 20 years of media
experience at your
fi
ngertips

You Walk Away With
Everything you need to give
yourself an edge with media
interviews—and access to
expert insights for getting the
attention your book deserves.

WHAT HAPPENS NEXT?
MediaReadyAuthor.com

Won’t my publisher or publicist cover media
training before my book comes out?
FAQ

Maybe yes and maybe no. Some publishers lend
support and others don’t – plain and simple. So
it’s important for you to be ready when the
opportunity comes for you to talk about your
book – even if that’s before your launch.

What if I don’t have a book coming out
right now?
FAQ

It’s truly never too early but it can be too late.
You want to be comfortable with doing media
before your book comes out so you’ll be ready
and you’ll already have contacts in the media. I
myself did tons of media before I had a book
when I started a blog about list-making.

How do I know this will work?
FAQ

As an Emmy Award-winning TV producer, I’ve
been pitched thousands of authors who didn’t
make the cut. What you’ll learn in this class has
been taught to hundreds of authors and experts
– and I’ve used it myself to successfully launch
two books as well.

MediaReadyAuthor.com

Join now! MediaReadyAuthor.com

Media Training for Authors

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