Media Training 101 - With Paula Rizzo (WMG Event - October 10, 2023)

Media Training 101
W I T H
PAULA RIZZO
Copyright © 2023 Paula Rizzo - All rights reserved.

Tell Me?

Video 101
Setting up your virtual “studio”
How to articulate in a succinct and
compelling way via video
Worst-Case Scenarios
Q&A
What We’ll Cover
@ L I S T P R O D U C E R

T H I S WO R K S F O R A L L M E D I A
Your own videos
Live TV
Pre-Taped Interview
Panels
Online Video Interview
Phone Interview

Where Do I Look?
On set / in person
iPhone videos
Skype/Zoom/Laptop Videos

How Do I Sit?
Edge of your seat
Don’t be too casual
Put hands in your lap
Be mindful of gestures

How To Keep Energy Up?
Project your voice
Smile with your eyes
Breathe
Pretend you’re an actor

What Do I Wear?
Be comfortable
Look neat and professional
Choose bold colors
Bring a backup
No patterns or logos
No black, no white
Nothing sheer or
fl
imsy
No chunky jewelry or hat
D O D O N ’ T

What About Hair & Makeup?
Always wear some
Video makeup vs. Everyday makeup
Push your hair out of your face!
Test the looks on camera

PaulaRizzo.com/10q

Setting Up Your “Studio”

S H O O T I N G D O ’ S A N D D O N ’ T S
Do use natural light
Do use a tripod
Do shoot eye level
Do look right in the
camera
Don’t shoot with a
window at your back
Don’t move the
camera around
Don’t be afraid to
move the camera back
D O D O N ’ T

W H AT I S B E H I N D YO U ?
Have some depth
What objects are visible?
What living things are visible?
Green screen?

E Q U I P M E N T
Camera
Lighting
Tripod or Computer stand
Headphones
Stick mic & clip-on mic

What Do I Say?

Soundbite:
A portion of an interview that
is particularly powerful and
catchy

Speak In Soundbites
Know your talking points
Have the end in mind
Always give value but be brief
Practice!

Understand the Audience

U N D E R S TA N D T H E A U D I E N C E
Ask!
Watch the show/read the magazine/listen
to the podcast
Why do they care?
Tailor how you answer questions for that
audience

Speak in Plain Terms

S P E A K I N P L A I N T E R M S
Avoid industry jargon
Could you explain this to a 4th grader?
This is not “dumbing down” - it’s making your
message accessible
Don’t forget why you’re doing this - be of service!

Brandi Doming- The Vegan 8 (Time, Inc)

Tell Stories

T E L L S T O R I E S
People connect with stories
People remember stories
Tell that story like it’s the
fi
rst time you’re ever
telling it

Give Relatable Examples

G I V E R E L ATA B L E E X A M P L E S
You want people to see themselves in what
you’re talking about
Give them reference points that they care
about
This will change depending on the audience

Use Stats

U S E S TAT S
Media LOVES stats
Have a few stats ready to support your talking
points
Don’t get too detailed

Avoid Filler Words

Think in Headlines

T H I N K I N H E A D L I N E S
Every answer you give you should have a headline
point
Stake your claim - be decisive
Use the “Accordion Method”

“Why did you write a
book about lists?”
“ AC C O R D I O N M E T H O D ” I N A C T I O N
Question

“Lists changed my life.”
Short

“Lists changed my life. I went from
being overwhelmed and disorganized
to successful and less stressed.”
Medium

“Lists changed my life. I went from being overwhelmed
and disorganized to successful and less stressed. Every
night before I leave my desk for the evening, I make
a to-do list for the following day. I run through
everything I need to do the next day so I can hit the
ground running when I get in.”
Long

WORSE CASE SCENARIOS

You don’t know the answer
What If…

You don’t want to
answer that question
What If…

They don’t ask the questions
you prepared to answer
What If…

Your segment gets killed
What If…

Something goes wrong
What If…

ON-CAMERA PRACTICE!

WMG OFFER

Kimberly Fahik, Little Miseries - A Novel
“Paula’s "Accordion Method" for
organizing my book soundbites is
*Chef's Kiss* - I am going to apply
this to so many areas of my life,
writing or not! This is a game-
changing 90 minutes.

PaulaRizzo.com/wmg

Media Training 101 - With Paula Rizzo (WMG Event - October 10, 2023)

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