2. Contents
1. What is the IPA
2. Continuous Professional Development
3. Why qualifications
4. What have we done
5. Customer feedback
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3. What is the IPA?
The UK’s pre-eminent professional body for
advertising, media and marketing communications
agencies
Our role is to serve, promote and anticipate the
collective interests of our members
In particular to define, develop and help maintain the
highest standards of professional practice
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4. A few numbers
1917 – when the IPA was founded
44 – our home in Belgrave Square
249 – agencies in membership from all across UK...
…who handle c.85% of all UK ad spend
5,000 –IPA-qualified industry professionals
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5. Our goal
To make our members more
professional and profitable
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10. • Study material was the best I have encountered
• I think that the online learning process was a good way
of doing it
• (Working in a specialist agency it is easy to get removed
from other advertising channels) the course really
allowed me to improve my knowledge of relevant issues
across different media
• Would definitely encourage my colleagues to do it
• Forums were insightful and helped create a learning
atmosphere
• All round positive experience. Brilliant initiative
• I thought the certificate was highly relevant and very
useful, I still refer to my notes
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11. Facts and figures
691 passed the new Foundation Certificate
4,289 have passed since launch in 2004
5,305 people in member agencies have an IPA
qualification (approx 22% of all staff)
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