2. *
*Year 7 unit – Our World, Our Future -
class blogging and student digital
enviro campaigns
*Year 8 unit – The Art of Persuasion –
examining persuasive language
through enviro texts
4. *
*improved literacy outcomes
*increased skills in reflection and peer feedback
*improved writing quality as students know it is in the
public forum
*more highly developed understanding of audience,
purpose and context
*increased engagement as a result of writing for a real
audience, and through the autonomy of authoring
posts
*collaborative discussion
*positive digital footprints
5. *
*Poetry
*Newspaper articles
*Opinion pieces / blog posts
*Websites
*Advertisements
*Short film / ad – “The Majestic Plastic Bag”
*Lockie Leonard Scumbuster – Tim Winton
6. *
*Responses to texts studied
*Student opinion pieces on enviro issues
*http://7aqua.wordpress.com/category/environment/
7. *
*We have been reading and writing about a range of
environmental issues in class, and on our blog. Now
it’s time for YOU to create a campaign to
communicate an environmental issue to the world.
*Choose the environmental issue that you feel most
strongly about, find your like-minded classmates, and
start something big!
*Your task is to create your own “organisation”
dedicated to raising awareness about your issue, by
creating a media campaign to urge
individuals/corporations/governments to take steps to
preserve our environment.
11. *
Criteria Highly
developed
Well
developed
Sound Developing Basic
Identifies a clear target audience, appropriate
to the environmental issue
Establishes clear aims and goals for the
organisation
Creates a memorable organisation “brand”
across media – name, slogan, logo
Promotional materials demonstrate depth and
detail of research into the environmental
issue
Promotional materials are effective in
conveying the message of the organisation
Promotional materials use a range of media
and work together to create a cohesive and
persuasive campaign to encourage action
Campaign presentation is effective – speakers
are articulate and persuasive
12. *
*Weebly – create a website or blog site – available
on DEC - www.weebly.com
*Pixton – create comics – www.pixton.com
*Prezi – zooming presentation tool –
www.prezi.com
*Change.org - Online petitions – www.change.org
*Flickr – Creative Commons images –
www.flickr.com/creativecommons
*Powtoon – animated videos and presentations –
www.powtoon.com