Freevs paiditalianwebcast6may2015
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Scopri la differenza tra gli strumenti LinkedIn gratuiti e a pagamento Webcast LinkedIn presentato il 6 maggio 2015 da Riccardo Caserini e Valentina Napoli. Per le agenzie di ricerca e selezione del personale, comprendere tutte le potenzialità degli strumenti per il recruiting è fondamentale per garantire il successo nel business. Il webcast fornisce una panoramica sintetica sui prodotti LinkedIn oltre ad alcuni consigli pratici per utilizzare il social recruiting nel modo più adeguato alle esigenze di business delle società di recruiting.
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Freevs paiditalianwebcast6may2015
- 1. 30 Minute Crash Course: Free vs. Paid Tools on LinkedIn Wednesday 6th May 2015 15:00
- 2. Housekeeping Notes: • Everyone on the line is muted by default. Please type any questions into the chat box addressed to All Panelists. • The presentation & recording will be sent via email after the webinar.
- 3. Valentina Napoli Customer Success Consultant Riccardo Caserini Account Executive
- 4. 3 topics being covered Recent changes to LinkedIn.com #linkedinitalia Live demo of the LinkedIn Recruiter Platform Tips to better utilise what’s available for free 1 2 3
- 5. LinkedIn.com Changes ##linkedinitalia Visibility increased to 3rd degree connections Introduction of a commercial usage limit
- 6. Capitalising on the Changes Boolean Searching 6
- 7. Boolean Searching AND finance AND accounting OR finance OR accounting NOT finance NOT accounting “ ” finance AND “project manager” () (manager OR director) AND (java OR C+)
- 8. Capitalising on the Changes Profile Tips
- 9. Add a professional photo 1 More likely to be viewed if have photo 14x
- 10. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
- 11. 3 Draft a compelling summary 40 words or more – about you Include keywords but not buzzwords Write for your target audience
- 12. Add a company overview & your role specifics More likely to be viewed if have more than 1 position listed 12x 4
- 13. Premium Accounts • Personal upgrades offering same level of network visibility as standard (free) accounts with additional InMails. Job Seeker Job seekers Business Plus Recruiter Lite Business enthusiasts HR Generalists in SMEs
- 14. LinkedIn.com and LinkedIn Recruiter Professional Service ©2013 LinkedIn Corporation. Build your brand Get news Make connections Conduct research Stay connected Post jobs Source candidates Send InMail Join Groups Manage candidate profiles Collaborate with your team Organize profiles Endorse people
- 15. Recruiter Demo
- 16. Daily RPS Workflow ©2013 LinkedIn Corporation. All Rights Reserved. Post Collaborate Contact Organize Find Training Dedicated customer support Webinar, online tipsheet and on site workshop Reporting and Monitoring Social Recruiting and Selling Consultancy Data import & Talent Pipeline ##linkedinitalia
- 18. 259 A number of professionals found new employers after engaging with you through LinkedIn Jobs & Recruiter Recipients moved to a new company within 90 days of accepting an InMail or applying to one of your jobs Feb 2014 to Oct 2014 Top Employers of Placements Placements by Month 18 RECRUIT 1 Recruiter R.O.I.
- 19. Questions ?
- 20. 1. Download: 6 Steps to Building Your Recruiter Brand on LinkedIn 2. Boolean Tips Sheet Resources
Editor's Notes
- Explaining the recent changes to searching on LinkedIn.com: Increased visibility and the Commercial Usage Limit Making the most of LinkedIn.com: Boolean searching and Profile tips Overview of the Recruiter Platform
- Visibility Increase: The network visibility for LinkedIn.com users has been increased from 2nd degree connections to now include 3rd degree connections. Recruiters can now search more deeply for free Increased member engagement on LinkedIn increases the opportunity for recruiters to engage with engage with members Commercial Usage Limit: A limit on the amount of searching members can do on LinkedIn.com in a calendar month. ‘Searching’ aggregating various types of search based activity Only impacting free members using LinkedIn.com for commercial purposes
- Give a glimpse into who you are and get people excited to learn more
- Give a glimpse into who you are and get people excited to learn more
- Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable
- Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Make the reader want to read more.
- Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (strategic, team player, creative) and focus on your career accomplishments.
- It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than 1 position listed. Illustrate your unique professional story and achievements by adding visuals like pictures, compelling videos and innovative presentations to your experience section.
- I need to fix this to include these are not designed and too amateur for recruitment companies and consultants. Re word slide if needed.
- LinkedIn.com and LinkedIn RPS Say: Now let’s talk about the differences between LinkedIn.com and LinkedIn RPS. Ask: What are some things that you can do on LinkedIn.com? Do: Comment on customer responses. [Animation 1] Say: LinkedIn.com is the personal side of the network. This is how you are used to accessing the network. LinkedIn.com is where your personal professional profile sits, where you build your network, participate in Groups, and get the latest news. What happens here stays here – and stays with you even when you move on or move up. Everything here is yours. Ask: Okay, now let’s talk about LinkedIn RPS. What are some things you can do on RPS? Do: Comment on Customer responses. [Animation 2] Say: LinkedIn RPS is the company side of the network. This is how you access the network for your work and doing your job. RPS is where you source candidates, post jobs, and send InMail communications. What happens in RPS stays in RPS – and also stays with your company. [Animation 3] Say: Once you have access to your RPS account, a permeable wall is created between LinkedIn.com and RPS. So, although the two sites are distinct, your information is able to flow between them. For example, as we just talked about on the last slide, the profile you create on LinkedIn.com is the one you use to represent yourself when you post jobs and send InMail messages from RPS. Time: 3 minutes
- DEMO Explain: What is is/ how different from Li.com/ how links to user profile Nothing to do with RL Show: (owner level) Training & certification Management reports Mention: (but not show) Where job slots are managed for highly targted, scalabale advertising Show: Projects and explain workflow Show: Front end talent pool Search across 347M members Added filters Saved searches/ update me/ similar profiles 121 and 12many InMails RECRUITER SUMMARY Recruiter is a recruitment platform designed for recruitment companies that consultants work from Recruiter is your front office, your database is your back office Platform is owned by the company: can re-assign licences Dedicated support team – relationship manager, customer success, technical support Centralised billing with bulk buy discounting Full training leading to certification Management reports – quantitative and qualitative Job slots can be added – for targeted, flexible, scalable advertising Project folders – for organisation and collaboration Deep search of the 347M network Search alerts – for efficiency and first mover advantage 100 InMail credits per month – individual and bulk mail
- 16
- Give a glimpse into who you are and get people excited to learn more
- 6 Steps To Building Your Recruiter Brand on LinkedIn – goes through profile tips, content & inmail tips in more detail: Include the following link in the chat box for them to download. https://business.linkedin.com/talent-solutions/c/14/12/build-your-personal-brand-on-linkedin Webcast: promote next webcast