Talent Trends North America: What’s on the Minds of the Professional Workforce | Webcast

Talent Trends
What’s on the Minds of the
Professional Workforce
April 2014
While you’re waiting… download
http://lnkd.in/TTreport

Meet your presenters
2LinkedIn ©2014 All Rights Reserved
Maria
IGNATOVA
Content Marketing
Manager
Leela
SRINIVASAN
Director of
Marketing
Tweet your favorite insights with #hiretowin

We surveyed 18,000+ fully-employed
professionals in 26 countries
#hiretowin

How would you describe your job search status?
Open to talking to a recruiter
Completely satisfied; don’t want to move
Reaching out to personal network
Actively looking
Casually looking a few times a week
5
12%
13%
15%
45%
15%
#hiretowin
vs. 20% in 2012
LinkedIn ©2014 All Rights Reserved

Countries with unusual levels of active candidates
0% 25% Global average 50%
16% Sweden
18% Norway
18% Russia
29% Indonesia
42% India
44% UAE
Low Outliers
High Outliers
6
#hiretowin

Countries with unusual levels of approachable
candidates*
78% Turkey
79% United States
79% New Zealand
89% Spain
89% UAE
90% Indonesia
* All professionals except those who
are perfectly happy in their jobs
Low Outliers
High Outliers
7
#hiretowin

Don’t be put off by
passive candidates!
They can be surprisingly
approachable.
• Be relevant – why them?
• Get them to say yes to the
next conversation
• Avoid being transactional;
build long-term relationships
To find the right professionals
faster, test drive LinkedIn Recruiter

How satisfied are you with your current role?
Very dissatisfied
10
Somewhat dissatisfied
Neither satisfied nor dissatisfied
Very satisfied
Somewhat satisfied
27%
45%
14%
10%
4%
#hiretowin

Countries with unusual levels of satisfied
professionals*
63% Turkey
65% Japan
67% Italy
83% Sweden
81% Norway
84% Indonesia
Low Outliers
High Outliers
11
* Those who are either “very satisfied” or
“somewhat satisfied” with their current role
#hiretowin

Countries with unusual levels of “very satisfied”
professionals
Low Outliers
High Outliers
15% Russia
16% China
17% Italy
39% Canada
43% Netherlands
39% Sweden
12
#hiretowin

Employees are more
satisfied than you
think.
However, satisfaction
is no guarantee of
loyalty...

Passive vs. active job
satisfaction

How satisfied are you with your current role?
8% Dissatisfied
12% Neither
80% Satisfied
PassiveActive
28% Dissatisfied
20% Neither
52% Satisfied
15
#hiretowin

As an employer, don’t
take your people’s
loyalty for granted.
50% of job applications on
LinkedIn are from people not
actively searching for jobs.
As a recruiter, make
sure you get your
opportunities in front
of the right talent.

Q. Where in the world are people most passionate
about their work?
a. United Kingdom
b. United States
c. Japan
d. India
e. France

What motivates people to
switch jobs?

Top 5 motivations for changing jobs for
active candidates
Motivations Global US Canada Brazil
Greater opportunities for advancement 31% 26% 33% 54%
Better compensation & benefits 30% 29% 27% 34%
More challenging work 26% 21% 23% 19%
Better fit for skill set 25% 29% 35% 22%
Increased learning opportunities 22%
Improved work/life balance 20% 19% 26%
#hiretowin

Top 5 motivations for changing jobs for
passive candidates
Motivations Global US Canada Brazil
Better compensation & benefits 43% 55% 44% 51%
Better work/life balance 31% 30% 37% 33%
Greater opportunities for advancement 23% 21% 23% 37%
More challenging work 21% 18% 19%
Better fit for skill set 21%
Increased job security 20%
Increased learning opportunities 19% 20%
More recognition for contributions 17%
#hiretowin

Don’t waste your time
emphasizing these job
aspects

5 things active candidates don’t care
about in a job
Things candidates don’t care about Global US Canada Brazil
Improved job title 33% 38% 47%
Better office location (commute, city) 29% 25% 29% 31%
Unhappy with current team 28% 27% 30% 33%
Stronger relationship with manager 25% 32% 22% 25%
Personal reasons (family, health, etc.) 19% 17% 22%
To have a greater impact 30%
More decision making authority 22%
#hiretowin

5 things passive candidates don’t care
about in a job
Things candidates don’t care about Global US Canada Brazil
Improved job title 49% 56% 55% 30%
Better office location (commute, city) 33% 30% 31% 31%
Increased job security 22% 20% 25%
Stronger relationship with manager 21% 23% 19% 36%
A better alignment w/ company/culture values 19%
More impactful role 42%
More recognition for contributions 22%
Increased decision making authority 19% 18%
#hiretowin

You can’t be a great
recruiter without being
a great listener.
Don’t sell on title and
compensation alone.
Know your individual
candidates and what
they want.
Take great notes. Reference them
before each conversation and
share with your interview team.

How important is talent
brand?

Talent brand is most important globally…
56% 20% 17% 7%
Reputation as a great place to work
Reputation for great products and services
Reputation for great people
Reputation for being prestigious
#hiretowin

Q. In which country do professionals say they are
more concerned with a potential employer’s prestige
than with its talent brand?
a. Brazil
b. Turkey
c. Canada
d. China
e. France

Q. In which country do professionals say they are
more concerned with a potential employer’s prestige
than with its talent brand?
a. Brazil
b. Turkey
c. Canada
d. China
e. France
None of the above. Talent brand rules everywhere!

…and in fact, in every country
0%
10%
20%
30%
40%
50%
60%
70%
Australia
Brazil
Canada
China
Denmark
Finland
France
Germany
HongKong
India
Indonesia
Italy
Japan
Malaysia
Netherlands
NewZealand
Norway
Russia
Singapore
SouthAfrica
Spain
Sweden
Turkey
UnitedArabEmirates
UnitedKingdom
UnitedStates
Reputation as a great place to work
Reputation for great products and services
Reputation for great people
Reputation for being prestigious
%ofTotalCountofValue
#hiretowin

If you’re investing in
your talent brand,
you’re on the right
track… but you’re also
not alone.
• What makes your company
special? Listen to candidates
and employees
• Consider all touch points
• Showcase your own people
Build a compelling candidate
experience on LinkedIn, leveraging
free and paid solutions together

How professionals stay on
top of their careers

Ongoing career management is the new norm
11%
89%
No activity in last 30 days
Actively managed career in last 30 days
33
#hiretowin

Top 5 career management activities
34
Career management activities Global US Canada Brazil
Engaged in professional networking 47% 58% 57% 44%
Edited resume and/or professional profile 46% 49% 44% 49%
Researched ways to update skills 44% 46% 44% 45%
Researched companies that interest me 40% 40% 39% 39%
Received a message from a recruiter 39%
Heard about a job from colleague, friend
or family
39%
Researched new career opportunities 39% 43%
#hiretowin

5 least popular career management activities
35
Career management activities Global US Canada Brazil
Interviewed for a new job with current
employer
6% 4% 5% 8%
Applied for a new job with current employer 8% 6% 6% 11%
Contacted recruiter/hiring manager to follow
up on a job application
11% 12% 12% 13%
Contacted recruiter/hiring manager to learn
more about career opportunities
13% 13% 12% 15%
Explored a new job with current employer 14% 13% 15%
Interviewed for a new job with a different
employer
12%
#hiretowin

Put yourself out
there – as a
company and as a
recruiter.
Even passive
candidates are
doing a lot more
than you think.

We’re here to help you find, engage and hire
exactly the right talent.
Strategic Sourcing
and Pipelining
Metrics and
Analytics
Personalized
Job Targeting
Talent Brand
Development
More details at talent.linkedin.com

Questions?
39
Contact the LinkedIn Talent Solutions
Team at
talent-trends@linkedin.com
See more details on our solutions
talent.linkedin.com
Stay on the cutting edge with our blog
talent.linkedin.com/blog
Follow us on LinkedIn
linkedin.com/company/linkedin-talent-
solutions
Follow us on Twitter
@hireonlinkedin
#hiretowin
Access the stats for all
26 countries:
http://lnkd.in/TTreport

Talent Trends North America: What’s on the Minds of the Professional Workforce | Webcast

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Talent Trends North America: What’s on the Minds of the Professional Workforce | Webcast