1.
NEXT GENERATION
LinkedIn Career Pages
Introducing

2.
Agenda
Main new features & benefits
Introducing the new product
More resources
How LinkedIn transformed their Career Pages
Migration specifics

3.
● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Customer research led to four main themes you’ll see in the new design
● Tell an authentic story
● Drive quality applicants
● Measure impact

4.
Perks and benefits
54
%
66
%
Culture and values
50
%
Mission and vision
We work for companies, not jobs.
What candidates want to know most about your company

5.
Next Gen LinkedIn Career Pages deliver results
Helps you attract great talent with an authentic, personalized look at your culture & jobs
Job Views
+175%
+60%
Page Views per Visitor

6.
Features & Benefits
Next Generation LinkedIn Career Pages

7.
1. Reach the right talent
New “visual tabs” and dropdown navigation drive organic traffic and discovery
Admins can set Targeted
Audience Views to private, or
public (appears in dropdown)
Careers tab replaced with Life
and Jobs tabs*
* For Search & Staffing customers, “Life” tab will be called “What We Do”

8.
2. Tell an authentic story
Life tab is a rich canvas for companies to tell an authentic story
Featured Leaders
Employee Photos
Employee Articles
Life tab: fully customizable page

9.
3. Drive quality applicants
Jobs tab offers every candidate personalized recommendations and insight
Jobs tab is automatically personalized to every
page viewer (no Admin setup work!)
Personalized Job
Recommendations
Job Search bar
Automated Company Insights
Meet the Team (company
employees similar to viewer)

10.
4. Measure key results
Expanded in-product analytics dash makes it easy to see results and strategic insights
Visitor
Demographic
Insights
Recruiting
Pipeline
Impact

11.
Migration Specifics
Next Generation LinkedIn Career Pages

12.
These content assets will
migrate over automatically:
● Hero Image
● Custom Modules (2)
● Employee Testimonials (not
shown in image)
You can then add new content
to these modules:
● Video in the Hero
● Company Leaders
● Photo Gallery
● Employee Perspectives
In-product guidance and other
resources will be there to help!
Snapshot of how content will be migrated to Next Gen LCP
Existing content automatically slots into new design, no customer action needed

13.
September 20th, 2016 (estimated):
● Starting then, you’ll have a window of time to explore & set up new features privately
October 3rd, 2016 (estimated):
● Next Gen pages start ramping (becoming visible) to LinkedIn users
● Ramp happens over estimated 2-4 weeks
Where we go from here
Member ramp timeline

14.
Extreme Makeover:
How LinkedIn Transformed their Career Pages

15.
Goals for LinkedIn’s Career Pages:
● A single destination that shows off
employee value proposition.
● Recruit priority talent segments with
personalized experiences.
● Balance personalization with a consistent
story about the culture, mission, vision,
people, and benefits.
LinkedIn’s Extreme Career Pages Makeover
An inside look into their content strategy and new Career Pages

16.
… After!

17.
Personalized career journeys
Public audience views create an inclusive experience
● Have the experts weigh in. LinkedIn’s
employer brand team asked recruiters for each
job function to recommend leaders and help
write custom modules.
● Always opportunities to apply. In each
custom module, LinkedIn included links to
open jobs to lead candidates on their job
search journey.
Targeted audience
views for key job
functions
Custom modules for
targeted audience
Featured leaders in
targeted job function
Hero image shows
company dynamic &
employee experience
Links to apply to jobs
● Prioritize key recruiting segments. LinkedIn
created targeted audience views for priority job
functions, and then customized each view with
unique content.

18.
Cohesive employer brand story
Copy and visuals communicate company mission and values
Hero image has
consistent branding
Custom modules on
company culture and
diversity appear in
every targeted view
● Identify your strategy. Since custom modules
are so flexible, think about your goals and how
these custom modules can help you achieve
your goals.
● Balance customization with consistency.
LinkedIn chose to use 2 out of the 3 custom
modules to communicate company culture.
They appear in every targeted audience view.
Links to videos and
blog posts re-inforce
culture and values
● Visuals that align with the brand. LinkedIn’s
hero image for each targeted audience view has
consistent photography style & branding.

19.
Curate employee content
Encourage employees to tell their story
What work life
is really like
Position your
employees as
thought leaders
● Call for content. Ask employees to share
their work life. LinkedIn partnered with
internal comms to send emails, post
articles on the company intranet, and
make announcements during all-hands.
● Personalization at scale. Make each
targeted audience view more colorful with
employee photos and articles specific to
each audience.

20.
Measure success instantly
How LinkedIn plans to measure employer brand
How candidates
engage with
your page
● Use data to prioritize talent. LinkedIn
plans to use the visitor growth and
demographics to prioritize their key talent
segments - which segments to retire, or
new segments to focus on, etc.
See the types
of talent you
attract
Measure
visitor growth
and frequency
● Optimize employer brand strategy.
LinkedIn will use the talent brand
analytics to understand candidate
behavior, competitor engagement,
identify strengths and weakness, and
turn shortcomings into strengths.

21.
Learn more:
lnkd.in/NextGenCareerPages
Check out examples of companies who
are doing it right:
lnkd.in/LCPlookbook