1. #SocialMags
How Social Media is Changing the Magazine Industry
Connect with us: @lindsaybarton7, @lysmiron, @natmaneval, @rachaelgrannell

2. Challenges:
 Changing Audiences
 Interaction
 Keep Conversations Alive
 Increase Readership
 Magazine Loyalty
 Social Media

3. Study: Magazine Readers Are Social
About:
Explored relationships with social
media platforms and Millenials

4. Findings:
 Facebook:
 63% visited FB page
 55% using FB
subscribe to
editor/columnist

5. Findings:
Twitter:
69% follow a magazine
54% retweeted
magazine editor

6. Best Practices: The Knot Magazine
TheKnot.com (@theknot)
 #1 online wedding destination
 Klout: 81
 Interactive quarterly
publication leads brides to
website content

7. The Knot: Social Media
 Social Media:
 Build brand
excitement
 Fosters bridal
relationships

8. The Knot: Social Media Examples:
 Aug. 7, 2012: #FitnessFriday
 Oct. 15, 2012: #TheKnotGala
 401 Tweets generated 2,825,238 impressions
 Audience of 385,902 followers

9. LiliSalzberg: Community Coordinator
@theknot
6-8 posts/day, user interactions
8-12 tweets/day
Promote content/partnership
#WetiquetteWednesday
#Fitness Friday Klout Score: 54

10. LiliSalzberg (continued):
Frequent posts
1/day Socially focused content
Editor’s Picks Board  Manage boards and >50 moderators

11. Best Practices: Magazines and Pinterest
 Combine visual element with social media
 Pinterest:
 Most visual social media site
 Gain followers via:
 Images from stories
 Illustrations
 Inspiring graphics

12. Adage.com Reports
• “Pinned” links take user to image
source
• Real Simple: Social Media Traffic
• 206,000 FB likes
• 60,000 Pinterest Followers

13. “Pin it to Win it!” Contest
 Interactive Followers

15. Links
@MensHealthMag
Klout: 82
Followers: 1,136,8
@WomensHealthMag
Klout: 81
Followers: 1,282,507
70

16. Glamour Magazine
• Glamour.com has >5.3
million unique visitors
• 1 million from mobile
devices

17. Glamour and Social Media
 New social media program:
 Produces 50,000+ likes on FB page
 Use Social SnapTag:
 500,000 impressions

19. What’s Next?
 Magazines Using QR Codes
 Square matrix barcode
 Scan with smartphone
 Directs you to programmed URL

20. Example: Esquire Magazine
 Augmented Reality
 Interactive, engaging new concept
 Revamp the magazine industry
Watch how it works

21. Key Takeaways
 Use Pinterest
 Engage with audience
 New Era: Beyond Print
 Interactive