What is Corporate Social Responsibility (CSR) and why is it important? Lincoln Strategy Group dives into the idea and tackles philanthropy and CSR head-on.

1. WHY
CORPORATE
SOCIAL
RESPONSIBILITY
MATTERS
LINCOLN STRATEGY GROUP
LINCOLN-STRATEGY.ORG

2. MINDING THE
ENVIRONMENT
ISO STANDARDS
LINCOLN-STRATEGY.ORG
ETHICS AND
MORALITY
WHAT IS CORPORATE SOCIAL RESPONSIBILITY?

3. A COMPANY'S “CSR,” ARE THE INITIATIVES THAT A
BUSINESS TAKES UPON ITSELF TO ACT AS ITS
OWN WATCHDOG, MONITORING THE IMPACTS
THAT AN ORGANIZATION HAS ON HUMANITY,
ETHICS AND THE ENVIRONMENT.
ORGANIZATIONS THAT DO NOT PRIORITIZE CSR
PUT AN IMMEASURABLE RISK ON HUMANITY--
THINK LARGE SCALE ENVIRONMENTAL
DISASTERS LIKE OIL SPILLS OR THE
EXPLOITATION OF SLAVE OR CHILD-LABOR TO
CREATE GOODS FOR CHEAP PRICES.
LINCOLN-STRATEGY.ORG
CORPORATE SOCIAL
RESPONSIBILITY

4. REGULATIONS ON THESE SUBJECTS ARE OFTEN
PUT INTO PLACE BY GOVERNING BODIES SUCH AS
THE INTERNATIONAL ORGANIZATION FOR
STANDARDIZATION (ISO).
A BUSINESS THAT EMBODIES WHAT IT MEANS TO
BE SOCIALLY RESPONSIBLE DOESN’T SIMPLY AIM
TO HIT THE BENCHMARKS, IT PROMISES TO
SURPASS THEM.
LINCOLN-STRATEGY.ORG
ISO

5. WE BELIEVE THAT BUSINESSES MUST
GRACEFULLY STEP UP TO THE PLATE TO PITCH IN,
ROLL UP THEIR SLEEVES, AND MAKE A TANGIBLE
IMPACT SUPPORTING MEANINGFUL CAUSES.
THE IDEA OF CORPORATE SOCIAL
RESPONSIBILITY (CSR) CERTAINLY ISN’T NEW, BUT
A GROWING NUMBER OF FOR-PROFIT
ORGANIZATIONS ARE TAKING ALTRUISM MORE
SERIOUSLY THESE DAYS.
LINCOLN-STRATEGY.ORG
WHY DOES CSR MATTER?

6. AT LINCOLN STRATEGY GROUP, OUR EXECUTIVE
TEAM AND STAFF MEMBERS CONTRIBUTE TIME,
TALENT, AND RESOURCES TO VARIOUS
NOTEWORTHY ENDEAVORS. OUR GOAL IS TO
MAKE A SIZABLE DIFFERENCE IN OUR
COMMUNITY AND THE WORLD.
NOT ONLY IS THIS OBJECTIVE PART OF OUR DAILY
LIVES, BUT IT’S ALSO A CRITICAL ELEMENT OF
OUR BUSINESS STRATEGY.
LINCOLN-STRATEGY.ORG
LSG & CSR

7. HAVING A PHILANTHROPY FOCUS “PROVIDES A
FRAMEWORK FOR BUSINESSES TO DONATE MONEY
OR TIME TO CHARITIES AND ORGANIZATIONS THAT
BETTER PEOPLE’S LIVES AND CARE FOR THE
COMMUNITY,” SAYS THE KAUFFMAN FOUNDATION,
THE MISSOURI-BASED NONPROFIT THAT IS AMONG
THE LARGEST PRIVATE FOUNDATIONS IN THE UNITED
STATES.
WITH A VISION THAT’S DEDICATED TO FOSTERING “A
SOCIETY OF ECONOMICALLY INDEPENDENT
INDIVIDUALS WHO ARE ENGAGED CITIZENS IN THEIR
COMMUNITIES,” THE KAUFFMAN FOUNDATION
SPELLS OUT EXACTLY WHY COMPANIES HAVE A
MORAL OBLIGATION TO GIVE BACK.
LINCOLN-STRATEGY.ORG
CSR AND PHILANTHROPY