FOLDi's Business Plan

1. Business Plan

2. INDEX
• Executive Summary
• Company Purpose
• Problem
• Solution
• Why now?
• Market Size
• Competition
• Service
• Business Model
• Team
• Schedule
• Risk and Response
• Financials

3. Executive Summary
FOLDi is a mobile APP designed for family. Kids and parents
can create paper toys on FOLDi. Furthermore they can make
paper toys easily and quickly. FOLDi is a platform that
distribute paper toy templates. So, many paper toy
designers can upload their templates. At the same time,
users can download paper toys for free or in app purchase.
Users can order printed papers delivery service.
Now, we are making FOLDi. FOLDi is an application for kids.
We spended $80 thousand. But in 3 years, we will make a
web site and 3D program. We need more 0.5M to expand
sales and marketing efforts and hire the core software
engineers to focus developing web, 3D program, 3D engine.

4. Company Purpose
: FOLDi Inc. is started from paper toy design company. We
made templates for non-profit organization, furniture
company and private request.

5. Problem
Q)How do you feel when kids are fell in smart
phone?
Time : 2014.4.4~2014.4.5
AGE: 30~35
GENDER: female, male
ANSWER: 14 persons
PLACE: Seoul, South-korea
1.Worry (57%)
2. Don’t care(43%)

6. Solution
How do FOLDi cut your kids’ cell phone addiction?
: FOLDi don’t stop kids using smart phone. FOLDi lead kids correct
usage.
Parents and kids can design on smart phone. And they make paper
toys.
Then, kids are keeping from smart phone addiction, naturally.
Kids want to spend time with parents, instinctively.

7. Why now?
Smart phone users are increasing everyday. Now, 1.76 billion peoples are
using smartphones. Also, the age using at the first is getting short.

8. Market Size
TAM: Every year 17%increasing. 18.6B in
2017(expected)
SAM: 50% Educational app
SOM: 1% (180,000,000$)

9. Competition
Pixle
(foldify)
Kamibox
(paper zoo)
FOLDi
Price $ 3.99 $ 1.99 $ 0(In app
purchase)
Design 30 20 UNLIMITED
Delivery NO NO YES
Function Good Not bad Good

10. Service
Features
 Print
 Paint
 Preview
 Templates
 Photos
 Stamps
 Share

11. Business Model
FOLDi offers
1. Paper toys templates , stamps (in app purchase, 1$)
2. Printed paper delivery service(15$,10 sheets).

12. Team
Jin-Gyu LIM
 CEO/Founder
 Design paper toys templates
Se-Hwan YI
 PR Manager
 Managing SNS, Promotion

13. Schedule
2014
- 100,000 download
2015
- 10,000,000 download
- Web open
2016
- 20,000,000 download
- 3D program release

14. Risk and Response
Copyright
: FOLDi thinks that artist’s design is important. So FOLDi will defend unique
Templates from copy.

15. Financials
PROFIT
Currency: $
Routes 2014 (1 month) 2015 2016
Templates(1$) 1,000 1,500,000 2,000,000
Stamps (1$) 1,000 1,000,000 1,500,000
Loss Statement(1 year)
Account Name Detail Proof Cost
Wages and salaries Developer(server, web, APP, 3D engine),
Designer
[(2500 $ *4)+(2000$*1)]*12 144,000
Business Tax Insurance, Tax, 14,400 $ * 12 17,280
Rent/Administrative
expenses
Rent, Administrative expenses 1000 $ * 12 12,000
Office supplies Computer, desk, chair, note, pen, sheet (3,000 $*6)+5000$ 23,000
Internet Server, internet 100$ * 12 1200
Marketing CF 10,000$ 10,000
Expected SUM 207,480
Delivery
(15$,10 sheets)
1,500 300,000 500,000
Expected
revenue
3,500 2,800,000 4,000,000
Currency: $

16. Thank you