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Social is mobile, today

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Social Media is a web based ideological and technological feature which allows the exchange of user generated content and discussion. The whole world has become rather small through social media. The mobile application device market has grown to a level that finding a direction often become challenging. At the same time, the whole social scene is always in our hands through smart phones. Italian trainer, Stefano Virgilli, as an Adobe instructor with Vox Lab, will provide an overview of what could happen in a scenario of social collapse and how far we can cope with "social invasion".

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Social is mobile, today

  1. 1. Social is Mobile, today... by Stefano Virgilli (‫)ﻋﺒﺪﷲ اﺣﻤﺪ داود‬
  2. 2. Stefano Virgilli facebook.com/stefanovirgilli @stefanovirgilli stefanovirgilli stefanovirgilli voxlabsova voxlabtv lab.edu.sg vox.sg voxlab.sg voxlaboman.com
  3. 3. Stefano Virgilli
  4. 4. Stefano Virgilli
  5. 5. Production Training
  6. 6. Websitevoxlaboman.com
  7. 7. A matter ofperceptions
  8. 8. How many of you havean active account on one of these web services?
  9. 9. How many of you visitone of these web services everyday?
  10. 10. How many of you havean active account on one of these web services?
  11. 11. How many of you are actually paying for the service?
  12. 12. How many of you have are on one of thesemobile operating systems?
  13. 13. How many of you have tried more than one ofthese operating systems?
  14. 14. Social and Mobilebusiness numbers
  15. 15. Winners
  16. 16. Losers
  17. 17. A lesson from the past
  18. 18. GeoCities, purchased by Yahoo! for $3.57 billion in January 1999. Yahoo! closed GeoCities on October 26, 2009.
  19. 19. Boo.com, spent $188 million in just six monthsin an attempt to create a global online fashion store. Went bankrupt in May 2000.
  20. 20. e.Digital Corporation (EDIG): in January 1999the stock was at $0.06 level. In 1999 went from $2.91 on December 31, to $24.50 on January 24, 2000. In 2012 was worth $0.165.
  21. 21. Freeinternet.com filed for bankruptcy in October2000. With 3.2 million users. The company lost$19 million in 1999 on revenues of less than $1 million.
  22. 22. The Learning Company, bought by Mattel in 1999 for $3.5 billion, sold for $27.3 million in 2000.
  23. 23. Broadcast.com was acquired by Yahoo! for$5.9 billion in stock, making Mark Cuban amulti-billionaire. The site is now defunct and redirects to Yahoos home page.
  24. 24. Does your organization need social media?
  25. 25. Apple does not.
  26. 26. Does your organization need social media? NO if... ...the management cannot take negative comments.
  27. 27. Does your organization need social media? Customer can now ! publicly announce disappointment. If they do, they mean it. Do something about it. source: appMuse
  28. 28. Does your organization need social media? YES if... ...the organization has a genuine Social approach internally and externally.
  29. 29. Does your organization need social media? ! If the company staff cannot access Facebook from office, how can they be Social ambassadors?
  30. 30. Does your organization need social media? ! 54% of US companies attempted to ban their employees from visiting Facebook. source: MailGuard
  31. 31. Does your organization need a mobile app?
  32. 32. Does your organization need a mobile app? YES if... ...there is a business plan to generate revenues to cover development cost.
  33. 33. Does your organization need a mobile app? ! Direct revenues as well as indirect revenue may determine the success of an app.
  34. 34. Is the Angry Birds app profitable per se?
  35. 35. How much an Angry Birds soft toy costs?
  36. 36. How much for the Christmas edition?
  37. 37. Does your organization need a mobile app? YES if... ...it is a long term plan. Mobile apps are not out-of-the-box products.
  38. 38. Does your organization need a mobile app? ! Only with time and testing all the bugs come to surface. And new features are always good.
  39. 39. What are the version numbers about?
  40. 40. Does your organization need a mobile app? NO if... ...budget is limited. The average cost of development of a small mobile application is $6,453
  41. 41. Does your organization need a mobile app? Cost range for “small ! apps” is $3,000 to $8,000 and that “more complex or recognized brand apps” can cost $50,000 to $150,000. source: appMuse
  42. 42. Worldwide mobile apps development cost source: MoroInteractive
  43. 43. Does your organization need a mobile app? NO if... ...the purpose of the app is just to carbon copy the existing website.
  44. 44. Does your organization need a mobile app? With dozens of ! smartphones and tablets available on market, Responsive Web is a valid alternative to apps. source: appMuse
  45. 45. source: TripWireMagazine
  46. 46. Examples ofResponsive Web source: TripWireMagazine
  47. 47. Examples ofResponsive Web source: TripWireMagazine
  48. 48. Examples ofResponsive Web source: TripWireMagazine
  49. 49. Examples ofResponsive Web source: TripWireMagazine
  50. 50. Examples ofResponsive Web source: TripWireMagazine
  51. 51. Examples ofResponsive Web source: TripWireMagazine
  52. 52. Q&A
  53. 53. Conclusion“Focus on how to be social,not on how to do social.” Jay Baer, Convince & Convert

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