Curious Hat Deck - 500 Startups Accelerator Batch 5 Fall 2012


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January 2013

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Curious Hat Deck - 500 Startups Accelerator Batch 5 Fall 2012

  1. 1. Digital Exploration Toys for Young Minds
  2. 2. MISSION Design the exploration playground for curious mindsEngage children to the real world using mobile appsStimulate their creativity and curiosityFoster new interactions between children and adults
  3. 3. TEAM55+ years experience in Computer Graphics and DesignWorked on Award Winning moviesShrek (Oscar™), Kung Fu Panda, Madagascar, How To Train Your DragonInternational network of 20 artists, developers and contributorsHappy parents of wonderful kidsLUCA PRASSO ERWAN MAIGRET NADIA ANDREINI CEO Co Founder CTO Co Founder Creative Director Character TD Supervisor at DreamWorks Founder at The Bakery Founder at diLuNa Studio R&D Lead at DreamWorks
  4. 4. PRODUCTSReleased 6 apps on Apple Store in the last 8 monthsFeatured by Apple multiple times150K downloads in the last 4 months 71K MAU January 2013Multiple applications high quality edutainment (2-9 years old)Innovative use of mobile features(camera, GPS, accelerometer, audio, touch, network, Augmented Reality)
  5. 5. MEDIAMultiple features by Apple in the App Store Education Category Apple Store (June - December 2012 | January - February 2013)“Curious Hat [...] is out there showing how good design canactually facilitate children using mobile devices to engage withthe world and others around them.” Wired Geek Dad (September 2012)‎"Eye Paint Animals is one of the most innovative and invigorating apps we’ve seen to date. They strive to design tools for children that encourage discovery play and foster creativity, they succeed spectacularly." Teachers With Apps (November 2012)“Curious Hat has taken puzzle technology to the next level.” KinderTown (November 2012)“It’s a great idea [...] getting kids to look at the real world aspart of their digital play.” AppsPlayground (November 2012)
  6. 6. MARKETNew growing market: future is in self educationInteractive books and Educational titlesare the second biggest segment in the App StoreBig demand for high quality titles
  7. 7. INVESTORS & ADVISORSINVESTORS 500 Startups - Seed fund and Startup Accelerator Program (California) Business AngelsADVISORS Fabrizio Capobianco - President at Funanbol (California) Jonathan Lindo - VP at CA Technologies (California)
  8. 8. GROWTH STRATEGIESCurious Minds Core application that represents the mobile playground for parent-child interaction and sharingCurious Apps Expanding portfolio of stand alone applications focusing on innovation, quality and designCross Promotion Through data sharing between Curious Hat’s applicationsBranding and IP Creation Through characters used as teacher buddy for children
  9. 9. DISTRIBUTION & REVENUE MODELApp Sales on Apple and Android Stores ($0.99 to $4.99)1 Blockbuster app/year pushing othersCurious Minds: Subscription + InApp Purchase model forparental app with targeted marketing
  10. 10. MILESTONESQ2 2012 Color VacuumQ3 2012 PHLIPQ4 2012 Eye Paint Monsters Eye Paint AnimalsQ1 2013 Eye Paint MyDiary Oh No Fractions! Eye Paint AlphabetQ2 2013 Mappa Mundi InfiniScroll EPHOLVE Curious Minds
  11. 11. INVESTMENT OPPORTUNITIES RAISED $210K SEED $290K (February 2013)GROWTH $2Mil (December 2013)Establish Core Developer and Design TeamImplement Marketing Strategy: establish a brand trusted byparents while showcasing the quality and innovation of ourproductsEngage a network of International collaborators in designingand bringing to market several titles per year
  12. 12. EXIT STRATEGYACQUISITIONBig Media Studios (Disney, DreamWorks)Publisher/Developer StudioToy MakersIPO
  13. 13. Curious Hat is a US Corporation since January 3rd, 2012