A Global Survey Typhographic Installation

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190713
GAMBAR COVER BUKU/
GAMBAR PENDUKUNG LAIN
BOOKCLUB
LETTERSCAPES
A Global Survey of
Typographic Installations

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“Public Lettering”
definition by Armando Petrucci:
‘Any type of writing designed to
be used in open spaces
- but also in confined spaces -
to allow multiple readings
(group or mass readings)
and at a distance,
of a text written on an exposed
surface; a necessary condition
is that the display writing be
sufficiently large, and
present the message
(verbal and/or visual)
in a sufficiently discernible
and clear way.’

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Nowadays, writing commemorates events or people,
designates a spatial or commercial identity, or it is a form of
artistic expression, often becoming an installation in its own right
and an integral part of architecture.
Museum Tsunami Aceh, Indonesia

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More than ever, public lettering
can be seen everywhere we
look in the contemporary world.
Road signs, shop names,
advertisements and graffiti
cover the walls of our cities.
These messages penetrate into
our minds, informing, appealing,
persuading or inciting.
Painted, drawn, sculpted or
cast, assembled in metal, plastic
or stone, the words become
tangible physical entities in the
landscape, contributing to its
personality and unique identity.
Introduction

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Permanence was one of
the main criteria in deciding
which works to include in this
collection - a decision that led
to many ephemeral
typographical installation,
such as exhibition pavilions
and staging, being excluded.
The landscapes in which these
installations are showcased are
many and varied, ranging from
urban to natural.
The Installation
Ford Motor Company: FOCUS by GTB & Imagination, London, UK
X
X
Jaume Plensa - Exhibition at Barcelona

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Interaction with People
The first contact between
installation and visitor is visual.
Some installations do require
particularly careful observation.
Aeroville Shopping Center, Paris

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The Authors
The designers of the installation
considered here differ greatly
in their disciplines and
professional backgrounds.
They include graphic designers,
artist, architects and stone
carvers. Different areas
often overlap, leading to
fruitful collaboration.

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Three Dimensional Graphics and
Manufacturing Techniques In typographic installations, as
opposed to printed works,
letters do not lie on the static
space of a page. They inhabit
a dynamic space where people
live and life flows. Letters thus
acquire new characteristics,
such as texture and volume, in
a way that is much more
obvious than in printed letters.
There are many ways in which
typographic installations can
integrate letters with space,
ranging from a more or less two-
dimensional letter on a surface
to one that is fully three-
dimensional and free-standing
like standing
like a statue.
Jaume-Plensa-Typographic-Sculpture

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Letters, Words and Texts
Some works are composed of a
single letter, others of a single
word. Some feature lists of
words, repeated words or
whole texts.
The choice to use one more
letters or words, and the
judgement of the balance
between content and from,
text and image, depend on
the message that the creator of
the work wishes communicate.

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Type and Lettering
There is crucial difference
between type and lettering.
TYPE is an industrial product
capable of duplication
and automation.
LETTERING is a one-off,
created for specific purpose
and capable of responding to
the demands of scale, material
and surroundings in quite
a different way.

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Ahn Sang-soo
Hangul Gate
Seoul, South Korea

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Ahn Sang-soo
Hangul Gate
Wrought-iron characters form
a unique typography texture
in homage to Hangul script.

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Ashton Raggatt McDougall
Marion Cultural Centre
South Australia

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Ashton Raggatt McDougall
Marion Cultural Centre
A symbolic integration of
architecture and lettering
creates a landmark for
growing community.

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BBPR
Museum-Monument to The Deportee for
Political and Racial Reasons
Modena, Italy

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Commemorating the drama
of deportation using the
power of words.
BBPR
Museum-Monument to The Deportee for
Political and Racial Reasons

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Joan Brossa
Barcino
Barcelona, Spain

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Joan Brossa
Barcino
Letterforms as sculpture use
Barcelona’s old Latin name to
pay homage to the city’s
Roman origins.

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Joan Brossa
Transitable Visual Poem
Barcelona, Spain

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Joan Brossa
Transitable Visual Poem
Two giant letter As and
punctuation marks give free
rein to poetic imagination
as public sculptures in
a Catalan Park.

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Joan Brossa
Visual Poem for a Facade
Barcelona, Spain

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Joan Brossa
Visual Poem for a Facade
Colour-coded lettering brings
new life to an old facade.

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Cardozo Kindersley Workshop
British Library Gates
London, UK

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Cardozo Kindersley Workshop
British Library Gates
Gates constructed from
letterforms grant entry
to one of the world’s
great temples of learning.

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Paul Carter
Nearamnew
Melbourne, Australia

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Paul Carter
Nearamnew
Using a fluid space in an urban
context to evoke the history
of a place.

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Caruso St John
Bankside Signage System
Southwark, London, UK

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Caruso St John
Bankside Signage System
Developing a strong
local identity by
merging typography with
existing structures.

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Chermayeff & Geismar
9 West 57th Street
New York City, USA

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A 1.4-tonne steel ‘9’ attracts
Attention to one of Manhattan’s
iconic buildings and guides
visitors to its entrance.
Chermayeff & Geismar
9 West 57th Street

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Estudio SIC & Buj+Colon
Monument to the Victims of 11 March 2004
Madrid, Spain

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Estudio SIC & Buj+Colon
Monument to the Victima of 11 March 2004

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Estudio SIC & Buj+Colon
Monument to the Victims of 11 March 2004
Commemorating a dramatic
moment in spanish history with
words and emotions forever
bound in light.

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FA+
Citat
Stockholm, Sweden

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FA+
Citat
Keeping playwright August
Strindberg’s great wit alive
by embedding his words in
a Stockholm street.

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Ian Hamilton Finlay
Little Sparta
Scotland, UK

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Words, art and nature are
united in a garden deep in
Scottish countryside
Ian Hamilton Finlay
Little Sparta

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Catherine Griffiths
Wellington Writers Walk
New Zealand

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A waterfront typographic tribute to a city celebrates the words of National writers.
Catherine Griffiths
Wellington Writers Walk

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Rudolph de Harak
Digital Clock
New York City, USA

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Rudolph de Harak
Digital Clock
A numerical-typographic
facade in the heart of
Manhattan’s financial district.

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Robert Indiana
LOVE
Philadelphia, USA

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Robert Indiana
LOVE
The evolution of Indiana’s
idea from art piece,
to public installation,
to pop icon.

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Intergral Ruedi Baur
Urban Design for the Epideme Quarter
Tourcoing, France

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Intergral Ruedi Baur
Urban Design for the Epideme Quarter
Underpasses reimagined as
urban memorials bring the
city’s history into the present.

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Ilya Kabakov
Antenna
Munster, Germany

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Ilya Kabakov
Antenna
Lettering that invites us
to lie on the grass, look to
the sky and see the words
dissolve into blue

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Richard Kindersley
Canning Town Underground
London,UK

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Richard Kindersley
Canning Town Underground
Concrete inscriptions tell tales
from local history to
underground travellers

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Rene Knip
ABC on the Hoofdweg
Amsterdam, the Netherlands

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Rene Knip
ABC on the Hoofdweg
An artistic alphabet designed by
children adorns Amsterdam’s tram lines.

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Attila F. Kovacs
House of Terror Museum
Budapest, Hungary

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Attila F. Kovacs
House of Terror Museum
A typographic installation
addresses dark moments in
Hungarian and world history.

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Maya Lin
Vietnam Veterans Memorial
Washington DC, USA

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Maya Lin
Vietnam Veterans Memorial
Memory and grief conveyed
through the endless repetition
of names etched in stone.

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Karel Martens
Veenman Printers
Ede, the Netherlands

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Karel Martens
Veenman Printers
A fitting typographical
decoration for a printing house
emphasizes the building’s
function.

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Anton Parsons
Invisible City
Wellington, New Zealand

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Anton Parsons
Invisible City
An urban public art Intervention
inspired by Braille symbolizes
the difficulty of modern
communication.

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Michael Bierut / Pentagram
Signage for the New York Times Building
New York City, USA

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Michael Bierut / Pentagram
Signage for the New York Times Building
A complex large-scale
installation that integrates an
established identity with the
building’s facade.

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Paula Scher / Pentagram
New Jersey Performing Arts Center
Newark, New Jersey USA
New

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Paula Scher / Pentagram
New Jersey Performing Arts Center
A painted-on typographical
installation enhances
the identity of
a performing arts space.

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Roberto Behar & Rosario Marquardt / R & R Studios
M
Miami, Florida, USA

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Roberto Behar & Rosario Marquardt / R & R Studios
M
A monumental M:
the initial letter of the city
and of innumerable other
evocative words.

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Maarten de Reus
G.R.O.E.N.
Barendrecht, the Netherlands

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Maarten de Reus
G.R.O.E.N.
Letters encased in growing
plants send out a green
message to traffic and
passers-by.

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Pierre di Sciullo
National Dance Centre
Pantin, France

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Pierre di Sciullo
National Dance Centre
A custom-made font mimics
the dynamics and movements
of dance.

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Smith-Miller+Hawkinson, Barbara Kruger,
Quennell Rothschild, Guy Nordenson
Imperfect Utopia
Raleight, North Carolina, USA

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Smith-Miller+Hawkinson, Barbara Kruger,
Quennell Rothschild, Guy Nordenson
Imperfect Utopia
An imposing interaction
between typography,
art and architecture for
a museum park.

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Josep Maria Subirachs
Frieze for the New Town Hall
Barcelona, Spain

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Josep Maria Subirachs
Frieze for the New Town Hall
A frieze establishing an
intrinsic and intimate
relationship between letters
and architecture.

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Lawrence Weiner
A Translation from One Language to Another
Spui, Amsterdam, the Netherlands

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Lawrence Weiner
A Translation from One Language to Another
A strong message in cast iron
celebrates the importance o
language.

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Lawrence Weiner
NYC Manhole Covers
Manhattan, New York City, USA

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Lawrence Weiner
NYC Manhole Covers
Word art adorns the
pavements trodden by
thousands of New Yorkers
each day.

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Gordon Young & Why Not Associates
The Cursing Stone and Reiver Pavement
Millennium Subway, Carlisle, Cumbria, UK

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Gordon Young & Why Not Associates
The Cursing Stone and Reiver Pavement
A controversial spatial and
cultural connection between
two heritage sites draws upon
deep-rooted local history.

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Gordon Young & Why Not Associates
The Eric Morecambe Memorial Area
Morecambe, Lancashire, UK

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Gordon Young & Why Not Associates
The Eric Morecambe Memorial Area
Dynamic phrases in concentric
rings create a memorial
architecture in homage to a
local celebrity.

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Gordon Young & Why Not Associates
A Flock of Words
Morecambe, Lancashire, UK

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Gordon Young & Why Not Associates
A Flock of Words
A typographic collaboration
between artists and designers
celebrates the importance of
wildlife.

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Gordon Young & Why Not Associates
Walk of Art
Wakefield, West Yorkshire, UK

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Gordon Young & Why Not Associates
Walk of Art
A walkway for a sculpture
Park commemorates
thousands of local patrons

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THANK YOU
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