2. In both scenes Rihanna recognises herself as
a music artist. Rihanna is standing in front of a
green screen and there are projected news
paper articles about her. This shows that she
understands that she is a hot topic in the
media. However as she is dancing on these
news papers it shows us that she does not
care about what people may think of her.
Also she is wearing what looks like underwear
which makes her a sexual object to the
public eye.
In the next scene she is surrounded by
paparazzi who have pinned her against the
wall, this also shows she recognises she is
famous and people want to know about her
personal life and why she is becoming a bad
reckless girl.

3. There are many close ups of the body which are very sexual. The
fragmentation of her lower back area makes her sexual objectified and these
scenes happen a lot to fill up the gaps in the video.
The next screen shot is of her hands on the floor, they are also tied up this is
also a hint of intercourse.
Lastly the close up of her face, she is also eating a banana in a sexual
way, this makes her a sexual object and people want to watch it. However
some people think she is pushing taboos.

4. This music video also has ritual celebration, most music videos do this to make
the music video fun and party like. From the pictures we can see Rihanna
partying on two separate occasions. One in a room full of people and the next
on a table where people are dancing around her.

5. Most music videos have some sort of contraversy to keep people watching
and push tabboos to be better than other music videos so that people
watch the music videos and it makes more sales for the singer.
In this music video Rihanna is hinting towards looking like a child as her hair
is in „pig tales‟ and her clothes and makeup is childlike. Also the way she
moves is also childlike. This is reinforced by the close ups which show you
her facial expressions which are also childlike.

7.  The lyrics of the song does tell a story. I interpret it as she is
breaking out of the „norm‟ and being „bad‟ what women do not
tend to do as most women are conservative. She knows that
what she is doing and that it is pushing taboos however she does
not care, as she says in the lyrics and will carry on because she's
“perfectly good at it”.
 The central theme of the song is love/sexuality which she
portrays through her lyrics. And her video.
 The lyrics do act as some dialogue for example in the scene
where she is having a press conference she says “its so good
being bad, there's no way I'm turning back” after she talks the
paparazzi immediately write down her words.
 I think that the music video, without words, would be interpreted
the same as with lyrics as the lyrics as some scenes show Rihanna
doing things which would push taboos and these themes are
sexually. However different people would have different opinions
about this.